Applying genomics to the real world – how to innovate with Earlham Institute

Agri-TechE Article
Agri-TechE

How to innovate with Earlham InstituteDecoding living systems – through research in genomics, bioinformatics, synthetic biology, phenotyping, and high-performance computing – the Earlham Institute’s (EI) science embraces innovation with the development of leading-edge technology for the bioscience community.
Applications of its cutting-edge research has the potential to provide solutions to challenges such as ensuring food safety and security; improving human, animal and plant health; and aiding conservation.
Head of Business Development and Impact at EI, Liliya Serazetdinova, said: “We need to listen to the business world on what they need and the challenges they face, and explore how we can help.
“We’re looking to diversify our engagement with Industry, promote the breadth of EI’s expertise including genomics, health and environmental diagnostics, bioinformatics tools for genome assembly and annotation, data mining and data standardisation knowledge.”
EI works with several high-profile academic and private organisations across the agriculture, food and health sectors, as well as charities and other organisations involved in conservation and protection of biodiversity.
Each year, EI’s operating impact contributes £10.3m gross value added (GVA) to the UK economy and the overall potential impact of EI’s business development on the UK economy is estimated at £235m over the next 25 years, according to its 2018 socio-economic impact assessment.
For example, current EI Industry projects such as using machine learning for image analysis to help increase yield in vegetable crops; assembling complex genomes of economically important crops such as strawberry and wheat; and bioinformatics analysis for portable sequencing to aid rapid detection of foodborne diseases and monitoring gut health.*
Offering talks, networking and discussion groups, EI is hosting an event (13 November) that will help Industry fully understand the opportunities for collaboration with EI – how engaging with the Institute’s science, genomics and synthetic biology platforms, automation and bioinformatics expertise can be of benefit to their organisations.
The event also offers tours of the EI’s BIO Foundry and Genomics Pipelines facilities. The state-of-the-art BIO Foundry provides automation to a number of workflows including high-throughput nanoscale DNA assembly, while our Genomics Pipelines offer access to the latest high-throughput sequencing platforms and expertise in developing the best analytical approach to answer specific biological questions.
EI’s Head of Business Development and Impact, Liliya Serazetdinova, continues:: “EI Innovate aims to attract and engage potential collaborators, stakeholders and clients to make them aware of our capabilities and facilitate joint projects.
“We would also like to provide wider access to our BIO Foundry (automation) for a range of projects involving nanoscale DNA assembly, screening of recombinant DNA and microfermentation, as well as share our expertise in advanced genomics, single-cell analysis and bioinformatics with the wider community.”
For more information about the upcoming event, on 13 November at the EI (NR4 7UZ), please visit the ‘EI Innovate: genomics data to advance bioscience’ webpage.

Irrigation and evaporation – an Agri-TechE Week event

Agri-TechE Article
Agri-TechE

We will be getting experiences direct from the farm for this Agri-TechE Week event which is looking at best practice and use of new technology for irrigation in the potato sector, explains Teresa Meadows, Knowledge Exchange Manager at AHDB.
RJ and AE Godfrey is a mixed arable farm in North Lincolnshire, growing around 440ha of main-crop potatoes for the packing market each year, and it considers crop quality to be of paramount importance to the business.  For farm manager Will Gagg the skin finish is of utmost importance, and at the event he will be talking about the work that they are doing looking at best irrigation practice.

Through the SPot North trials work, the farm has started to look at three different irrigation methods: drip irrigation, boom and a rain gun. Will particularly wanted to know if the higher cost of drip irrigation pays off for a high quality, high price finished product. The presentation will cover the demonstration and experiences of this year.
This demonstration will be fully assessed, taking into account financial and marketable yield, and will be continued over the following years of the project.
Irrigation best practice is not only important for the crop, the business and final yield, but also on the wider environment.
Ed Bramham-Jones, Head of Farming and Water at Norfolk Rivers Trust, will be talking about the research that they have done looking at how to improve water quality, reduce soil movement and collaboration to the benefit of the local water catchments.
All growers keep a keen eye on emerging technology and its use for the business. At this event, we will also be joined by Soil Essentials to discuss how the latest technology in the sector could be used to aid yield prediction and management in the future.

This is one of a series of events happening within Agri-TechE Week – more information here. 

Agri-TechE Week Event: Thursday 7th November
09.00- 13.00: Irrigation and evaporation – the latest in best practice and agri-tech – AHDB

This Agri-TechE Week event, hosted by AHDB at The George Hotel, Station Street, Swaffham, PE37 7LJ,  is looking at effective use of irrigation and best practice for soil and water management for farmers and growers in East Anglia. It aims to: 

    • Enhance best practice and use of irrigation in East Anglia.
    • Encourage debate and discussion about efficient water use and ways of improvement for businesses
    • Showcase the latest tools and technology in agri-tech in this area
    • Discuss soil and water management in its wider context

To register click here

INNO-VEG launches – chance to hear more at REAP

Agri-TechE Article
Agri-TechE

INNO-VEG launches
INNO-VEG  is a cross border innovation network focussed on vegetables and potatoes that aims to facilitate the wider use of crop sensing technology in field trials.
The official launch is on the 31 October 2019 at Rusthoeve Research Centre, Colijnsplaat, Netherlands but there will be a chance to talk to the UK lead partner ADAS at REAP.
In addition to the network of growers, researchers and technology developers with an interest in precision farming and sensor technology, there will also be a  programme of field experiments.
This year, 48 field experiments have been set up across the UK, France, Belgium and the Netherlands to develop an overarching protocol for integrating crop sensing data into field research methodologies.  Results from these field experiments will be presented by Jean-Pierre Cohan, Head of sensor-based phenotyping at ARVALIS at the launch.
ADAS Principal Soil Scientist Dr Lizzie Sagoo will introduce the INNO-VEG project she explains that the  INNO-VEG innovation network will focus on facilitating innovation, the network is free to join and anyone with an interest in field vegetables and potatoes is invited to get involved.
“To help us focus the network activities over the next few years, we’ve set up an online survey to collect feedback from growers and other industry stakeholders” says ADAS project lead Lizzie Sagoo. “The survey should take no more than 10 minutes to complete and we’d be really grateful for all feedback”.
Further networking events are planning in the UK, France, Belgium and the Netherlands over the next two years. In addition, the network will include a web-based ‘Innovation hub’ with members directory, project database and discussion forum.
The launch meeting is free to attend and open to all, however registration is required as places are limited. Please email inno-veg@delphy.nl to register.
The four-year INNO-VEG project began in August 2018. ADAS leads the project in the UK; the partners are Inagro vzw in Belgium, Delphy BV in the Netherlands and ARVALIS – Institut du vegetal in France. The project has received funding from the Interreg 2 Seas programme 2014-2020 co-funded by the European Regional Development Fund under subsidy contract No 2S05-032.

Hummingbird Technologies launched at REAP Start-up Showcase attracts funding from BASF and TELUS Ventures

Agri-TechE Article
Agri-TechE

Hummingbird Technologies at REAP
Will Wells presents in the Start-Up Showcase at REAP 2016

Hummingbird Technologies, featured in the REAP 2016 Start-up Showcase, has just announced it has attracted investment from BASF and TELUS Ventures among others in a series B investment round.
Hummingbird Technologies analyses images of fields captured by aerial vehicles including drones and satellites to provide insights for precision agriculture.
Using a blend of analytics and artificial intelligence it processes the images to identify potential pest infestation, plant diseases or planting gaps and to offer precise harvest forecast predictions.  Its in-field zone maps can be used by sprayers for the targeted application of fertilisers, crop protection products and growth regulators.
Will Wells, Chief Executive Officer, Hummingbird Technologies says: “We are delighted to have received investment from BASF and TELUS Ventures. We have a clear target to become the leading global remote sensing player in Ag Tech, and with such strong institutional backers, and technical expertise behind us, our journey towards achieving this goal has gathered serious momentum.”
“We want to support Hummingbird to develop new markets for its unique technology and establish new business models,” said Markus Solibieda, Managing Director, BASF Venture Capital who comments that colleagues in BASF’s Agricultural Solutions division are already cooperating with Hummingbird.
Agricultural experts from BASF UK have been working with the startup since 2016 and supply aerial images to farmers. Hummingbird analyzes these photos and gives farmers detailed maps of the various in-field zones for precision farming.
“We believe innovative companies like Hummingbird – that provide farmers with data-driven, user friendly platforms to drive decisions – have the potential for wide-scale adoption as farmers increasingly look for tools to improve their bottom lines and reduce their environmental impact,” said Rich Osborn, Managing Partner, TELUS Ventures. “Through our investment, we have the potential to change cultivation and help mature technology platforms to connect all aspects of the farm and food supply chain.”
To read more about the REAP Start-up Showcase Hall of Fame.
More about Hummingbird Technologies

Growing Better – transforming food and land use

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Agri-TechE

Better environmental outcomes, better human health through more nutritious diets for all, significantly improved food security, accelerated income growth could be possible within ten years if the recommendations outlined by a new global reportGrowing Better:Ten Critical Transitions to Transform Food and Land Use’   are implemented.

Growing Better report aligned to REAP
Source: Food and Land Use Coalition, 2019

The report not only sets out the scientific evidence and the economic case for transforming food systems but also highlights the $4.5 trillion a year new business opportunities this will create – this is very timely for the discussions at REAP 2019.
As one of our speakers comments: “We all eat food, we must all take responsibility for how it is produced.”
The key driver for this global reform agenda is the need to create a diet that supports good human and planetary health.
The consumption patterns of more than nine billion people – what they choose to eat and how they make (or are influenced to make) those choices – are the critical factors shaping how food and land use systems evolve.
By bringing together food systems and the environment the Growing Better report aligns perfectly with the theme of REAP 2019 “Innovating Towards One Agriculture”, which is also reflected in the workshops running across the region during Agri-TechE Week.

Insights into the prize 

Growing Better
Source: Food and Land Use Coalition, 2019

The “Growing Better” report outlines ten critical actions, ranging from digitalisation of the food system, to combining traditional and modern technologies in farming. It also considers challenges such as equitable human nutrition, diversifying sources of dietary protein, and reducing food losses and waste.
Crucially, the narrative is supported by three key financial metrics – the potential economic gains, the annual additional investment needed, and the business opportunities by 2030. This gives – probably for the first time – insights into the size of the prize and the associated investment needed to achieve it.
The numbers are compelling. For example, to achieve productive and regenerative agricultural systems, building on traditional grazing systems and agro-forestry combined with precision technologies and bio-and synthetic inputs is going to cost an estimated $35-40 billion by 2030. But the projected economic gains are a massive $1.17 trillion with new business opportunities around $530 billion.

Estimated economic gain $45.7 trillion by 2030

Growing better
The report identifies a reform agenda based on 10 critical transitions. Source: Food and Land Use Coalition, 2019

We’re often challenging technology developers and researchers to help individual farmers to be able to understand the return on their investment (ROI) by adopting a new service, tool or technology. And this grass-roots approach is critical to achieve change. However, this kind of systems approach to ROI provides a helpful potential narrative for everyone to sign up to, from individual farmers to governments, global supply chain players and trading partners.
The report also outlines essential actions, for governments, investors and business and include changing regulation, providing incentives to reward desired behaviours, deploying innovative finance tools and increasing R&D spend in the public and private sectors.
Adding all the numbers together, the report concludes there is a projected ANNUAL opportunity of $4.5 trillion for businesses associated with delivering or implementing some elements of the 10 critical transitions – linked to a massive potential economic gain of $45.7 trillion by 2030.
It’s not going to be cheap. The report suggests the annual investment requirements are likely to be $300-350 billion to transform global food and land use systems by 2030. As well as the financial cost, there will also need to be shared government agendas, co-investment by the public and private sectors and some serious behavioural change across all levels of society.

Collaborative mindset 

The quote we have chosen for REAP 2019 is one from Henry Ford – “If everyone is moving forward together, then success takes care of itself.” We chose a deliberately provocative quote to highlight the thinking for the conference– a collaborative mindset is the first step to achieving success, but what actions are needed beyond that?
The FOLC report gives us something of a roadmap. Let’s talk at REAP about what that journey should look like.

REAP 2019: Be first to trial Skippy Scout smartphone drone control

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Agri-TechE

Drone Ag will be offering delegates at REAP a sneak preview of its new Skippy Scout system, which will be launched commercially in 2020.
The brothers Jack and Hugh Wrangham of Drone Ag successfully raised the funds they needed to develop the software with a crowd funding campaign.Aerial shot of a field with digital text superimposed
Skippy Scout is a practical smartphone application that automates crop monitoring using drones. It flies the drone autonomously, collating high-resolution photographs that are analysed using the customised AI-based software. The aim is to give farmers real-time information that they need to better target the use of pesticides.
Field photo with graphicWhen asked what the theme of REAP ‘One Agriculture’ means to him Jack commented: “I believe that securing a great future for agriculture in the UK is all about cooperation and data sharing.
“Many companies are bringing ground-breaking new ideas and tech to this industry, but no one company is going to solve the issues we face.
“By working together, creating fast, easily accessible data sharing platforms and standardising where possible, we can create an industry that vastly improves efficiency and sustainability.”
The company aims to bring some drones to REAP – including a new pair that have just been released, one with a thermal camera and the other with a six-sensor system – in addition to demonstrating the new Skippy Scout system.
The decision to use crowdfunding was not just about raising funds, it was also to encourage input and feedback from those that will be customers for the system. This has been a successful strategy and has resulted in some mutually beneficial collaborations. Jack says he wants to develop this further and is offering an opportunity for delegates at REAP to sign up to be the first to test out the pre-release version of Skippy Scout.
See some of the other exhibitors at REAP 2019 here.

xarvio to showcase Field Manager for first time at REAP

Agri-TechE Article
Agri-TechE

xarvio’s Field Manager delivers field specific crop management recommendations to a smart-phone – it will be shown for the first time at REAP.
Field Manager allows growers to download field zone specific variable application maps to get advice for the right dosage at the right field zone at the right time. It uses imaging technology and combines this with agricultural data to support crop optimisation.

xarvio Scouting App at REAP
new features of xarvio Scouting app to be announced at REAP 2019

xarvio is a BASF company and it will also be discussing at REAP new functionality for its free Scouting app, which enables growers and agronomists to accurately identify weed and disease threats in the fields using photo recognition via their smartphones.  The supported crops include wheat, barley and oilseed rape, after diagnosis of the issue the farmer can access advice about the most appropriate treatments.
Further information about risk threat can also be gained via the community-based radar functionality.
Louis Wells, BASF Solutions and Services Manager, Agricultural Solutions, comments: “Field Manager is designed to aid decision-making from drilling right through to harvest. It applies weather, satellite and other third-party data information entered about the crop to model growth, disease and pest development specific to the crop and variety.”
The xarvio Scouting app is available for free in the App Store and Google Play. For more information about xarvio Digital Farming Solutions, please visit www.xarvio.com
See some of the other exhibitors at REAP 2019 here.

New devices for precision agriculture to launch at REAP 2019

Agri-TechE Article
Agri-TechE

New products for improving and implementing precision agriculture are to shown and discussed at REAP for the first time.

Weather Logistics – long term planning for fresh produce supply

Forecast-Observation difference (web)To support the long-term planning required to balance the supply of fresh produce with supermarket demand, Weather Logistics has developed a system to offer field-scale seasonal weather predictions, and delegates to REAP will gain a unique outlook into winter 2020.
Operating at timescales of 2 to 15-weeks, the system offers the opportunity to reduce food waste by 5%.
 
 

Delta-T Devices – enabling a smart response to environmental conditions 

Smart irrigation and measuring moisture across the soil profile with be among the applications for the GP2 data logger. The device can be programmed to respond to environmental conditions, for example to increase ventilation in a polytunnel or trigger irrigation in response to actual water availability.
Delta-T’s particular focus is within controlled environments to support growers with broadacre polytunnels.

ADAS – new innovation network for the vegetable sector

Collecting crop reflectance measurements using the FieldSpec2 (web)

The vegetable and potato sectors are to benefit from a new cross border innovation network. ADAS will be demonstrating the INNO-VEG web-based innovation hub at REAP and farmers will be able to register for updates.
ADAS is developing scientifically robust methodologies for farmer led research. For example the EU INNO-VEG project is using crop sensing technology to increase the speed and uptake of innovation in the field. The photograph shows a member of the field team collecting crop reflectance measurements using the FieldSpec2 handheld sensor from an onion planting density experiment. This experiment is one of 48 experiments in 2019.

Drone Ag – use your smart phone to manage your drone

Drone Ag Skippy Scout screen (web)Just released drones, one with a thermal camera and the other with a six-sensor system, will be on show at REAP alongside the new Skippy Scout system.
Delegates at REAP will have a sneak preview of Skippy Scout, a practical smartphone application that automates crop monitoring using drones. It flies the drone autonomously, collating high-resolution photographs that are analysed using the customised AI-based software. The aim is to give farmers real-time information that they need to better target the use of pesticides.
Drone Ag used crowdsource funding to develop Skippy Scout, which will be launched commercially in 2020. Attendees will be able to sign up to trial the pre-release version.

Howseman Agriculture – smart drip irrigation technology 

NetBeat

NetBeat – the irrigation controller with a brain – and the latest technology for drip irrigation will be on show by Howseman Agriculture.
NetBeat allows remote management of irrigation, and enables automated irrigation, fertigation and crop protection. By combining everything in one closed loop platform NetBeat lets you easily monitor, analyse and control your irrigation from wherever you are.
For drip irrigation, lightweight Flexnet provides an easily transportable, header main pipe – for example 20 hectares worth of Flexnet can be loaded into the back of a pick-up truck without issue, and StreamlineX provides a durable dripline with high application uniformity.

Metos UK – low cost field monitoring

iMETOS LoRAINiMetos LoRAIN is a low cost field level sensor which measures rain, temperature, humidity and leaf wetness. Combining these sensors into one easy to install device enables accurate disease forecasting, work planning and field level weather forecasts to be calculated. The Device operates on the LoRa network, enabling regular data transmission and minimal operating costs.

ProData Weather Systems – intelligent environmental monitoring 

A range of environmental monitoring systems will be on show including the Davis EnviroMonitor solution, which can be your “eyes and ears” in the field, 24/7.
EnviroMonitor gathers intelligence by measuring, monitoring and managing critical field data related to climate, irrigation, and crop production.

University of Essex – reducing stress in controlled environmentsWalz Chlorophyll Fluorescence imager

The Walz Chlorophyll Fluorescence imager, which has applications for stress monitoring in controlled growth environments and post-harvest processing, is just one of the technologies to be discussed by the University of Essex at REAP.
EPIC – the Essex Plant Innovation Centre – was officially launched in September. The university has particular strengths in the use of AI and robotics for picking and post-harvest challenges.
 

xarvio – smartphone photo recognition of disease and weeds and tailored advice 

xarvio SCOUTING graphic (web)
Field Manager, a new way to optimise crop production will be showcased at REAP for the first time by xarvio.
Also on show will be the new Scouting app, which uses instant photo recognition to enable growers and agronomists to accurately identify weed and disease threats in wheat, barley and oilseed rape via their smartphones.
Using the Scouting app it is also possible to calculate leaf damage and to gain awareness of threats in the surrounding area using the community-based radar functionality.
Field Manager is designed to aid decision-making from drilling right through to harvest. It applies weather, satellite and other third-party data information entered about your crop to model growth, disease and pest development specific to the crop and variety in your field.

Farming brothers launch crowdfunding campaign for drone app that reduces use of pesticides

Agri-TechE Article
Agri-TechE

Drone AG Skippy ScoutJack and Hugh Wrangham of Drone Ag are launching a crowdfunding campaign, aiming to raise £250,000 to further develop their new Skippy Scout software. Skippy Scout is a practical smartphone application that automates crop monitoring using drones, giving farmers real-time information that they can use to better target the use of pesticides.
The funds will allow the business to develop new features, hire new talent in-house and take the platform to market over the next 18 months.

About the Software

Drone Ag has developed the Skippy Scout system to autonomously fly a drone around a field. Collecting very high resolution photos at various points, which are then analysed by custom AI-based software.
Global agriculture needs to increase yields, while reducing cost of production and using less chemicals. The Skippy platform will help farmers achieve this by giving easy access to field-wide, real-time data that allows precision management of the crop, much faster than possible on foot.
Founder of Drone Ag, Jack Wrangham says, “There is a growing need to produce more food, with less resources, by optimising crop management at leaf-level. New technology like Skippy Scout is providing solutions to these challenges. And it can help farming to become more profitable and sustainable, while benefiting the environment.”
Over 100 early adopters have signed up to test the app. They are now planning the next stages of development, with the aim to develop the software to detect and measure a wide variety of potential problems in a crop, as well as adding new features to allow farm machinery to automatically apply chemicals only where needed.

Why Crowdfunding?

The agricultural industry is at the start of the next major revolution and agritech is at the forefront, predicted to grow to $4 billion worldwide by 2024*. Whilst there are a number of routes to investment available, Drone Ag wants to maintain the integrity and farming roots of their business by seeking funding from those who will directly benefit from their technology, and individuals who are interested in supporting the future of agricultural development.
Jack says, “Crowdfunding allows anyone to invest and to share in our success. We truly believe that Skippy Scout can bring huge improvements to efficiency and accuracy in agriculture and food production, which is in everyone’s interest as we try to feed a growing global population.”
You can invest in Drone Ag Limited via online platform Crowdcube in exchange for shares in the business.
Investments of this nature carry risks to your capital. Please Invest Aware.
To find out more about Drone Ag, visit their dedicated Agri-TechE member page.
* References
Global Agriculture Drone Market, 2014 – 2024 (USD Million) – Grand View Research

Field boundaries based on real world data

Agri-TechE Article
Agri-TechE

There has been much dispute over field boundaries as they move over time.  To address this and provide a  consistent framework for further data analysis, Agrimetrics has used artificial intelligence to identify the UK’s field boundaries from satellite imagery supplied by Airbus.
Professor Richard Tiffin, Agrimetrics Chief Scientific Officer explains the importance of this: “Field Boundaries provide a detailed digital map of the UK’s farmed landscape, what’s less well known is that they also provide a framework for organising and assembling data and the foundations for building new products.”
The 2.8 million digitised field boundaries connect to more than a billion other data points – creating an unrivalled resource for stakeholders across the agri-food sector.
Data sets which could previously only be viewed by region or county can now be viewed from the perspective of an individual field. This has profound implications for a range of stakeholders. Software developers will be able to improve user experience, input manufacturers can increase the efficacy and sustainability of their products and researchers can undertake innovative and important research – producing practical insights which improve farm management.
Kathryn Berger, who leads the data science team responsible for bringing Field Boundaries to life: “To create field boundaries, we trained a machine-learning algorithm to look at satellite data, identify the land features which distinguish fields, and use these features to highlight the field boundaries.”
“Where Agrimetrics differs from other providers, however, is in the precision of the satellite data we use. Whereas industry-standard satellite imagery might have a spatial resolution of 10 to 20 metres, we used premium SPOT satellite imagery supplied by Airbus, which has a resolution of just 1.5 metres.”
“The increased precision of our source data gives our algorithm a distinct advantage when identifying field boundaries.”
More information about Agrimetrics.

Five new Interdisciplinary Circular Economy Centres planned

Agri-TechE Article
Agri-TechE

To assist the UK transition to become a more circular economy, UK Research & Innovation has announced it is to fund up to five new Interdisciplinary Circular Economy Centres.

Circular Economy - WRAP diagram
Circular Economy – diagram from wrap.org.uk

A circular economy is where ‘waste’ from one industry provides resources for another. It requires resources to be processed with sustainability, waste minimisation and efficiency in mind, and product life-cycles optimised to generate more economic and social value before recycling and/or reuse.
However, this transition requires clear, evidence-based implementation pathways, with broad underpinning research evidence. It will require technical, technological and scientific advances. There is also a requirement for improved social, behavioural, cultural, ethical, environmental, economic, legal and regulatory understandings to support a successful transition.
To support this the UK Research & Innovation invites outline proposals for Interdisciplinary Circular Economy Centres.
Belinda Clarke, Director of Agri-Tech, comments: “We are delighted to see this programme open. Delegates who attended our Circular Economy event in June will have met BBSRC’s Head of Business Engagement James Phillips, who was gathering input from participants to help shape this exciting new programme. We know there are huge opportunities in the circular economy so we very much welcome this news.”
The £30 million UK Research and Innovation (UKRI) Interdisciplinary Circular Economy programme will be delivered by the Arts and Humanities Research Council (AHRC), Biotechnology and Biological Sciences Research Council (BBSRC), Economic and Social Research Council (ESRC), Engineering and Physical Sciences Research Council (EPSRC), Natural Environment Research Council (NERC), and Innovate UK.
Up to £22.5 million (at 80% FEC) is available to support up to five Centres for up to four years from 1 October 2020.
More information is available at epsrc.ukri.org/funding/calls/ukri-interdisciplinary-circular-economy-centres/
NOW ALSO OPEN! Innovate UK – UKRI has just announced the next call in the Transforming Food Production programme has opened, and is seeking applications to a total fund value of up to £20M – read more here.

People power, not technology alone, will save the planet

Agri-TechE Article
Agri-TechE

Camilla Hayselden-Ashby“New technologies have a great potential to improve sustainability, but technology alone is not enough,” says Camilla Hayselden-Ashby, Head of Product for fieldmargin, an app which acts as a digital farm map and notebook.
Camilla grew up on her family’s mixed farm in Kent but then worked for many years in the city in marketing as a strategist with a focus on digital and social media for clients across the technology, automotive, travel and FMCG sectors.
She comments that one of the biggest changes to agriculture in recent times is the digitisation of the food system. “The industry has always been data rich, but much of this was collected on scraps of paper or stored in systems that don’t talk to each other. This is rapidly changing with improved tools for capturing and visualising data.

Farming in the blood 

“These developments are being facilitated by the millennials; people like myself who are the first generation who have not known a world without computers. There are many of us who have farming in our blood, but wanted to see the world beyond agriculture and are now realising there is an opportunity to use this experience to improve food production.”
For many the rapid changes created by digital technologies, across all areas of agriculture from plant and animal breeding to application of plant protection products, can be a bit of a mystery, so Agri-TechE has invited a selection of tech savvy farmers, researchers and entrepreneurs to give their vision of One Agriculture at REAP sofa session .

REAP sofa session vision of One Agriculture

  • Rosie Begg, Norfolk blackcurrant farmer
  • Tom Collison, Consultant, Collison and Associate
  • Camilla Hayselden-Ashby, Head of Product, fieldmargin
  • Emma Kelcher, Technical Manager, Elveden Farms
  • Thomas Pemberton, Pemberton Dairies
  • Brian Rigney, Postdoctoral Scientist for the 2Blades Group, The Sainsbury Laboratory (TSL)

Camilla continues: “The most important factor for change is the people who will make it happen. I meet farmers who are passionate about their land, care about their animals and want to leave the world a better place for the future. They are ready to farm more sustainably, as soon as the tools are there to do so.

Reducing the risk of adoption 

“The biggest obstacle to farmers changing their methods of production is a perceived risk of trying something new without proven results. Whilst farmers are interested in trying new technologies the costs of many of these are still prohibitively high and there is often little or contradictory research about the return on investment of them.
“There is massive potential to demonstrate the benefits of change. Now it’s easier than ever to share data about production systems and results, and we have the tools to analyse it, which is better than expecting farmers to act on faith or limited trials.
“Although agriculture is moving towards being more data-driven, a lot of farming decisions are still made on instinct.
fieldmargin“Being able to analyse and benchmark farming decisions offers great potential to improve decision making; smarter decisions that are better for the planet and the bottom line.
“As an example of this, at fieldmargin we are working on making it easier for farmers to compare crop performance across their farm and the inputs they have used to identify the most successful farming strategies.
“At the moment precision application is limited by the accuracy of the data used to determine rates and the fixed width of the sprayer – most work on a 24m width. This is set to change with the availability of more regularly updated, higher resolution imaging and more precise application technologies.
“Multi-layer analysis will allow more detailed application plans or even on-the-fly decisions using machine vision. Treatments can then be applied with greater accuracy by sprayers or even drones.
“The next step is to develop a deeper understanding of the biological processes that promote crop performance, so that these mechanisms can be leveraged instead of relying on chemical inputs.

Farming as the solution to mitigate climate change

“There is a huge potential for farming to mitigate the climate crisis but we need to act quickly. This comes down to two key things: more efficient utilisation of resources so that we can reduce the pollution caused by agriculture, and developing regenerative methods which can be used to have a positive impact on the environment, ecosystems and biodiversity. For example, through improved knowledge of soil biology farmers will be able to naturally build soil fertility rather than using inorganic fertilisers.
REAP 2019“My hope is that by spreading the message that if we don’t change then we are headed for a climate disaster, the minority who think they can carry on with the status quo will see that their stance isn’t viable.”
Camilla Hayselden-Ashby has a degree in Philosophy and Economics from the London School of Economics and a graduate diploma in Agriculture from the Royal Agricultural University. Before agriculture she worked in marketing as a strategist with a focus on digital and social media clients from technology, automotive, travel and FMCG sectors.
Alongside her work at fieldmargin Camilla works on her family’s mixed farm in Kent.
More information about REAP 6 November 2019, Newmarket