Map of Ag is a pioneer of real time predictive marketing for agriculture, and the group has recently acquired Rezare Systems, a specialist agri-software development house.
Map of Ag provides agricultural analysis and modelling technology with market insights based on data from more than 74,953 farms, with more than 4 million observations going back to the 1994 harvest and up to 150 layers of insight against each farm.
From offices in the UK, Argentina and New Zealand it provides expert knowledge and insight to agriculture and food chain industries enabling them to maximise the impact of planning and decision-making.
“We are delighted to be bringing Rezare into the Map of Ag family,” said CEO Richard Vecqueray. “With its exceptional capabilities in data solutions in a range of agri and environmental sectors we are creating a powerful IT services unit within the group which will help us accelerate our growth.”
The acquisition comes at a time when Map of Ag is increasingly supporting its customers with data-driven solutions across the agri sectors for net-zero carbon commitments, sustainability metrics, animal welfare, responsible use of antimicrobials and farm assurance.
Commenting on the deal, Andrew Cooke, Rezare Systems group Managing Director said: “This was a great fit. We bring a set of skills, know-how and experience where Map of Ag had a gap, and culturally we are natural partners owing to our joint Anglo-NZ heritages. I’m delighted we will be part of Map of Ag’s exciting growth journey.”
Rezare Systems was formed in 2004 since when it has grown an enviable track record in delivering bespoke solutions for its customers. These include smart biological models, web and mobile development, predictive analytics and algorithm-driven solutions, genetics and performance recording technologies, and industry leadership in farm data exchange and standards. The business has over 40 staff of whom 30 are developers and technologists.
The acquisition includes Rezare’s UK and Australia subsidiaries. Cooke will join the Map of Ag board and will become Chief Technical Officer. Rezare UK Managing Director, Julian Gairdner, will join the business as Chief Commercial Officer.
The Rezare brand will be retained and it will continue to service its existing clients and deliver new bespoke solutions and business, Vecqueray added. “We have a powerful combination which will allow us to be more innovative than before when it comes to meeting customer’s needs.”