The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
As part of our “Back to the Future” project, we’re asking Agri-TechE members to reflect on how the agri-tech industry has evolved over the past decade and to share their vision for the next ten years. By compiling these insights, we aim to create a powerful outlook on the future of agriculture, a compelling call to arms for the industry driven by the diverse perspectives of our community.
This submission is part of the collection of reflections and predictions from our members, offering unique perspectives on the industry’s past milestones and future directions. Each contribution adds to a broader dialogue about the innovations and challenges that will shape the next decade in agri-tech.
Precision agriculture and utilization of “big data” has been spearheading the farming revolutions of the 21st century. For example, John Deere tractors have been collecting and streaming soil and crop condition information in real time for over a decade. Similarly, the use of environmental condition sensors (e.g. soil moisture, relative environmental humidity, and temperature), is a common and essential factor in modern agriculture.
These technologies can be broadly considered to be the foundations to a future Internet of Plants (IoP). The IoP aids in the understanding of real-time, real-world crop health conditions, improving farming decision making, enhancing yields, and reducing input costs.
Traditionally, understanding soil, plant tissue, and irrigation water nutrient conditions have required physical sample collection and 3rd party, laboratory-based analysis. This can often be labour intensive, time-consuming, and costly. More importantly, in the case of soil analysis, this provides mainly inferred information on the health status of crops.
To bridge this conceptual gap, and further contribute to the future of the IoP, PlantMetrics have developed a novel in-vivo plant health sensor, able to monitor stress and nutritional requirements in real-time, directly from the plant itself. Agri-TechE assisted greatly in facilitating our relationship with Russel-Smith Farms, better enabling us to develop our technologies in line with practical advice on sensor requirements.
We predict that sensor technologies and IoP networks will be increasingly utilized in agriculture, with sensor technologies maturing and evolving based on valuable real-world data. Ongoing advancements in the field aim to optimize crop yields, resulting in customized agricultural sensor solutions and increasing sensor adoption for reliable and sustainable food production in the future.
As technology developers, it is essential that our product design, testing, and developmental meets the requirements of farmers and growers, and Agri-TechE is an invaluable organization to facilitate these relationships.
Post Overview
This story has been submitted by an Agri-TechE member.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
As part of our “Back to the Future” project, we’re asking Agri-TechE members to reflect on how the agri-tech industry has evolved over the past decade and to share their vision for the next ten years. By compiling these insights, we aim to create a powerful outlook on the future of agriculture, a compelling call to arms for the industry driven by the diverse perspectives of our community.
This submission is part of the collection of reflections and predictions from our members, offering unique perspectives on the industry’s past milestones and future directions. Each contribution adds to a broader dialogue about the innovations and challenges that will shape the next decade in agri-tech.
What trends you have seen in over the past 10 years?
Ten years is quite a long time in technology! The continued emergence of robotics, the use of drone technology and the ongoing development of plant sciences have all been areas of significant growth in the past ten years.
There has also been an encouraging proliferation of accelerators and incubators for agri tech with researchers being given much needed space and support to develop their ideas and technologies.
We are also seeing an increasing number of international collaborations – the UK is good at developing world class agri-tech!
What support does your area need to enable advancement in agriculture in the coming 10 years?
There needs to be greater collaboration between research and developers as we come across so many people trying to do the same thing. If we could find a way to efficiently optimise the use of brains and money we would be propelled into a completely different level of innovation.
There is also the age-old challenge of translating and commercialising that science and currently a significant amount of UK research is being commercialised overseas due to a lack of the entrepreneurial skills needed to achieve this successfully.
Alongside all of this that there needs to be more engagement with grass root farmers, agriculturists and advisors as to what they actually need rather than what people think they need – less blue sky and more brown earth!
There is also the challenge of deployment as cost can be a significant factor in farmers and landowners being able to embrace and commercialise at scale the technologies being developed to, for example, address climate change. One way to achieve this would be if supermarkets offered longer term contracts to farmers, then it would enable producers to invest at the required scale.
In terms of regulation natural capital solutions need to develop strong robust models to give confidence to investors in those markets, underpinned by strong codes and regulations, for example an equivalent of the peatland/ woodland code for soil carbon.
What trends are you hoping to see in the future?
Diversification of funding is necessary to continue to retain world class science in the UK.
The government has already identified unlocking money held by pension funds as a potential source of financial support but the means and mechanisms to actually deploy those funds is yet to be identified and delivered. However, diversification of funding can come from many sources including Family Offices, many of which have agricultural land amongst their asset class, as well as sovereign wealth funds.
It would be great to see the realisation of the vision of the UK as a Science Superpower by not only starting companies here but retaining them as they scale.
Nicola McConville, Partner
Mishcon de Reya LLP
Post Overview
This story has been submitted by an Agri-TechE member.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
How do you go about building networks in the AgriTech sector?
AgriTech is a community and, whilst being a domain that has seen large growth in recent years, remains a relatively small world. We see the same faces on a regular basis, and even when connecting with somebody new we often find that we have many shared acquintances.
This is part of the beauty of operating in the agtech sector; it means you can immerse yourself in a relatively short period of time. Not to mention that it’s a world that embraces new people, whether you come from an agri / faming background or not (as new innovations take off, the input of those with different backgrounds and viewpoints is normally welcomed and encouraged!).
At AgRecruit, we have many years of recruitment experience in the agtech domain – yet we are not a team of agriculturalists by origin. Instead, we bring together different recruitment backgrounds – in areas such as technology, engineering, the sciences and more – that allow us support agritech businesses when it comes to hiring across a range of different disciplines. We learned long ago not to be embarrassed about our lack of conventional farming experience – we are bringing something to the sector that has been honed by our experiences outside of it.
In building your networks in this universe, focus on what you can bring to the table, rather than worrying about what you don’t have. Wherever you are in the world, it’s likely there are agtech networks – who will be welcoming of new faces – that you can ingratiate yourself with. From Agri-TechE and The AgriTech Centre in the UK, to 39 North (Missouri) and The Combine (Nebraska), there are many out there!
Even from a standing start you may well find that it doesn’t take too long to get a solid foothold in the domain.
*I have permission from the copyright holder to publish this content and images.
Post Overview
This story has been submitted by an Agri-TechE member.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
Comprised of both a self-assessment diagnostic tool, through which innovators can assess the Technology Readiness Level of each integral element of their development, and a Framework detailing the stages of product development maturity, our TRL assessment is a practical way for innovators to assess the status of their technology and understand the level of work required in order to bring their technology to market. Aligned with the Horizon Europe TRL scale, the eg model demonstrates how the TRL scale integrates with the product development roadmap, providing innovators with strategic actions on which they should focus in order to streamline their route to market and maximise their chance of product success.
Director at eg, Rouzet Agaiby says:
“Product development is highly nuanced and extremely complex. At eg, we are lucky to work on a wide variety of projects and extremely innovative product developments; however, one common issue we encounter is the varied interpretation of how far along the development roadmap a product really is. TRLs are utilised across industries and applied regularly within product design and engineering to assess the maturity of the critical technology being developed. However, there are very few TRL scales which directly integrate with the full product development roadmap, incorporating both clinical and commercial pathways. By integrating TRLs into our development roadmap, we are able to give innovators better visibility and a clearer understanding of the needed processes and requirements. This tool will therefore be invaluable in ensuring critical steps aren’t missed, developments are optimised and in turn the route to market is accelerated”.
Lois Dixon, eg Marketing Manager says:
“The eg TRL assessment is a fantastic way for innovators to get a snapshot of where they are on their route to market and identify any gaps in their programme which may need additional expertise or resource. This insight is crucial for those applying for additional funding, as they can then build a business case around those specific areas which require investment. Whether the assessment is carried out by those confident in their programmes or those requiring a full gap analysis, this self-assessment will provide an indication of where optimisations can be made, or further resources are required”.
Take part in our TRL self-assessment and you can assess the maturity of your development, uncover gaps in your programme, identify areas for long-term investment and pinpoint opportunities for strategic growth.
For more information on getting your technology or ideas to market, or to chat with one of the eg team about your product design and development requirements, please get in touch:
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
When we were approached by an Agri-Robotics client to help them fill an Engineer position, we were confident of having things successfully delivered on and closed off within a couple of weeks.
This is a client we’d worked with many times before, and filled essentially this very same role for them multiple times before as they grew their engineering team. Our offer acceptance rate with said client had been 100%. However, things don’t always go this smoothly in the world of recruitment…
Initially the process panned out as normal and as planned. Candidates sourced in good time, all seemingly keen on the role. One stood out, was offered the position and immediately accepted verbally. A job well done it seemed. Formal offer letter raised and sent to the candidate to review, sign and return and then… nothing.
Days passed, and still no correspondence from the candidate, with attempts to get hold of them unsuccessful. Long story short, we never heard from this candidate again and I guess we’ll never know what happened. Eventually we had to make a call to rescind the offer and go back to market.
Thankfully we were able to deliver another candidate in quick time, again we sailed through the interview process and to offer relatively trouble free, BUT admittedly with a feeling that the candidate was in a 50/50 situation in terms of whether or not they’d be likely to accept. Unfortunately it didn’t go our way – with the candidate in a relatively stable job and unsure that joining our client, a start-up, would give him the security he needed.
Licking our wounds, we were back to market again. Thankfully, again, we sourced another candidate that we were able to get to offer stage. Primed to accept, on the day of offer we were suddenly greeted by a message from the candidate that they’d ended up in hospital having surgery due to an unforeseen emergency issue. Ultimately they deemed themselves unable to accept – whether or not the hospital issue was true (or maybe other factors were at play?), again we’ll never know.
Now we were in unchartered territory – never having had three offer rejections on one role before. This is where our prior and ongoing relationship with the client came into play. Luckily they still seemed confident in our ability to get the role filled, and our history with them – along with their clear intent to review CVs and move through the process in swift fashion – gave us confidence to persevere.
Another well-matched candidate was sourced, interviews were passed and offer stage was reached. The candidate was extremely enthusiastic, accepted and – success! – offer letter and contracts were signed. The candidate seems a particularly strong match and was even able to start in the job sooner than expected. Maybe everything happens for a reason…
We were in two minds as to whether or not to post this case study – does it look bad on us that we weren’t able to fill the role first time? However, we feel it’s important to convey the reality of recruitment, good and bad. No recruitment agency out there fills every role first time; the question then becomes how willing are they to stick with you when the going gets tough?
We pride ourselves on forging strong partnerships with our clients that allow us to overcome bumps in the road, hopefully this case study is a good example of our ability to do just that.
*I have permission from the copyright holder to publish this content and images.
Post Overview
This story has been submitted by an Agri-TechE member.
The International Research Center for Enhancing Plant Resilience
The new International Research Center for Enhancing Plant Resilience is based at Michigan State University and brings together partners from the USA, UK, Canada, Korea and Japan.
Dr Patron is UK lead for the project alongside co-investigators Benjamin Lichman and Ian Graham from the University of York.
The centre will address urgent agricultural problems and explore sustainable solutions for agriculture. It addresses the critical challenge of stabilizing global food production amid unpredictable weather patterns and increasing environmental stressors. By discovering and harnessing natural products from plans and microbes, it aims to enhance plant and soil health and create natural solutions to stabilize crop productivity.
Dr Patron said “Research on the natural products made by plants and microbes has identified numerous molecules and drugs that have improved human health. This chemical diversity also provides the potential to enhance plant health and resilience against climate
change.”
She added “We are excited to be a part of the Global Center for Plant Resilience that aims to enhance agricultural resilience through green chemistry by exploring the untapped chemical diversity of plants and microbes. This project will build on our previous work to produce sustainable alternatives to pesticides.”
2024 Global Centres awards
2024 Global Centers awards focus on advancing bioeconomy research to solve global challenges, whether by increasing crop resilience, converting plant matter or other biomass into fuel, or paving the way for biofoundries to scale-up applications of biotechnology for societal benefit.
The program supports holistic, multidisciplinary projects that bring together international teams and scientific disciplines, including education and social sciences, necessary to achieve use-inspired outcomes. All Global Centers will integrate public engagement and workforce development, paying close attention to impacts on communities.
Partner agencies include the National Endowment for the Humanities in the U.S.; the Natural Sciences and Engineering Research Council (NSERC) of Canada and Social Sciences and Humanities Research Council (SSHRC) of Canada; the Research Council of Finland (RCF) and Innovation Funding Agency Business Finland; the Japan Science and Technology Agency (JST); the Republic of Korea Ministry of Science and ICT and the National Research Foundation of Korea; and the UK Research and Innovation Biotechnology and Biological Sciences Research Council (BBSRC).
“Alongside replacing fossil fuels, there is an urgent need to replace petrochemical industrial feedstocks across a wide range of sectors. This is a global challenge that requires global solutions and UKRI is delighted to be partnering in the NSF Global Centers 2024 programme to meet this need”, said UKRI CEO, Professor Dame Ottoline Leyser.
“The announcement today will be at the forefront of real-world solutions, from improved recycling to new bioplastics, building a sustainable circular economy. The centers will create the global networks and skills needed to drive a thriving bioeconomy benefitting all.”
Post Overview
This story has been submitted by an Agri-TechE member.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
As part of our “Back to the Future” project, we’re asking Agri-TechE members to reflect on how the agri-tech industry has evolved over the past decade and to share their vision for the next ten years. By compiling these insights, we aim to create a powerful outlook on the future of agriculture, a compelling call to arms for the industry driven by the diverse perspectives of our community.
This submission is part of the collection of reflections and predictions from our members, offering unique perspectives on the industry’s past milestones and future directions. Each contribution adds to a broader dialogue about the innovations and challenges that will shape the next decade in agri-tech.
Post Overview
This story has been submitted by an Agri-TechE member.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
Years and years of recruitment experience has taught us here at AgRecruit that certain elements of effective recruitment are universal, whether in the AgTech sector or other domains. One of these elements would be the ability to vet candidates at initial contact in a way that saves a lot of pain further down the line!
For some searches, the ability to headhunt and identify niche skillsets is critical. However, we continually speak to hiring businesses who are hiring for roles where qualified candidates are, in theory, plentiful – and yet they’re still coming up empty and banging their head against a brick wall. Normally in these cases, we can identify that errors in the initial vetting process might be the cause…
It should be easy to tell within a few minutes whether or not somebody roughly has the skills for the job (and a deeper delve into specifics can be carried out later in your interview process).
However, there could still be a million and one reasons for a person and job to not be a fit…
Are they genuinely looking (as opposed to window shopping) and why? Is your job realistically going to remove the issues that they might have in their current role? Does the salary / location / culture / remote vs site-based policy (just to name a few topics) align with their expectations and needs? Are you coming in behind multiple other ongoing interview processes?
If just one of these doesn’t line up then that alone can be a justified reason for ruling somebody out at the start – saving the future headache of offers being rejected, people withdrawing from interviews, etc.
This is why we might engage with 40-50 candidates on a search that look great on paper… but only actually send 4-5 CVs to the hiring company.
This isn’t always easy – for the experienced consultants here at AgRecruit, it took years of working in recruitment to get good at this! A lot of it revolves around a ‘sixth sense’ that you develop over time. If you’re recruiting and struggling for some of these reasons, then get in touch – we can help!
*I have permission from the copyright holder to publish this content and images.
Post Overview
This story has been submitted by an Agri-TechE member.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
As part of our “Back to the Future” project, we’re asking Agri-TechE members to reflect on how the agri-tech industry has evolved over the past decade and to share their vision for the next ten years. By compiling these insights, we aim to create a powerful outlook on the future of agriculture, a compelling call to arms for the industry driven by the diverse perspectives of our community.
This submission is part of the collection of reflections and predictions from our members, offering unique perspectives on the industry’s past milestones and future directions. Each contribution adds to a broader dialogue about the innovations and challenges that will shape the next decade in agri-tech.
Post Overview
This story has been submitted by an Agri-TechE member.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
The Brief
In light of a funding injection, a tech start up – focused on delivering solutions to encourage more sustainable practices across the food supply chain – was looking to create a new Consulting division. This division would be responsible for delivering on bespoke and one-off sustainability projects for their client base, as well as seeking out new opportunities (thus generating further revenue) to this end.
We were engaged by said client to help them find somebody to head up this new division. The brief was to find an experienced Sustainability Consultant with 10+ years’ experience, combined with leadership and commercial nouse. However, it was also paramount to identify somebody with their finger on the pulse from a technical perspective – in particular, somebody with a strong data analytics strand to their background.
Agri/Food sector exposure would also be a big bonus!
The Process
It was apparent that candidates at this level with the specific skills required were unlikely to be floating around on conventional job boards or in other easy-to-find areas. As a first step, we therefore set about making enquiries within our network – with our years of experience working in this domain, it was likely that relevant candidates could come from those that we’d had prior engagement with…
This yielded some options and helped us build a shortlist of candidates for interview… however the successful candidate came from our further search process, designed to tap into new pools of candidates that weren’t already in our circle. This derived from identifying other businesses engaged in sustainability related activities that were likely to have relevant people working for them, and then discretely approaching specific individuals within those pools.
Eventually we were able to land upon an individual who is highly experienced in this world and, whilst his current role wasn’t AgriFood related, he had worked in this sector in his earlier career. As a result he had a sound knowledge of the dynamics of the domain and, importantly, a genuine interest in working in this world again! Whilst initially only passively looking, the role was a solid fit for his career ambitions, along with the lure of working again in the AgriFood sector.
The Outcome
After expectations for each candidate had been laid out at the beginning of the process, a batch of interviews were conducted with the previously mentioned candidate ultimately being offered the position. The offer to acceptance process was straightforward, with the role turning out to be a very strong match in both directions and both parties happy.
A testimonial from the successful candidate:
“AgRecruit connected me to a fast-growing sustainability tech company that I am now working for in an exciting new role. I received a professional service throughout – I was kept informed and updated through the recruitment process, and AgRecruit offered unbiased advice and support throughout. Would highly recommend from a candidate’s point of view”
*I have permission from the copyright holder to publish this content and images.
Post Overview
This story has been submitted by an Agri-TechE member.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
Norwich Research Park is delighted to announce a major new investment partnership with real estate investment manager, Vengrove, to construct new laboratory and office accommodation at the internationally renowned research park, a top-tier global research and innovation campus.
Norwich Research Park hosts a community of more than 30,000 members. Underpinning this thriving ecosystem are six internationally renowned institutions, all within close proximity, creating an unparalleled environment for collaboration and innovation.
Within walking distance are the Earlham Institute, John Innes Centre, Quadram Institute Bioscience and The Sainsbury Laboratory, four of the UK’s most prestigious bioscience research institutes in the UK.
Also on campus is the University of East Anglia (UEA), a UK top 20 university hailed for delivering high quality, high impact research, and the Norfolk and Norwich University Hospital, a teaching hospital undertaking high value research that seeks to improve patient care and outcomes worldwide.
This cluster of world-class facilities and expertise on a single, integrated, site means Norwich Research Park’s offer is both compelling and unique, making it an appealing proposition for prospective tenants and collaborators from around the globe.
Driving growth and innovation
Over the past two years, UK Research and Innovation (UKRI), the John Innes Foundation (JIF) and UEA (the Norwich Research Park landowners) along with members and the Board of Anglia Innovation Partnership LLP (Norwich Research Park’s campus management company) have actively sought the ideal partner to spearhead an ambitious growth agenda.
This new investment partnership will cater to the evolving needs of both current and prospective tenants, fostering the conversion of research breakthroughs into successful ventures across key market sectors, including:
Agribiotech
Food biotech
Industrial biotech
MedTech
With a clear ambition to connect industry, startups and high-growth companies with Norwich Research Park’s world-class research expertise and facilities, Vengrove’s partnership is set to secure the research park’s position as the premier location for research and innovation, both in the UK and on the international stage.
Bolstering the UK’s long-term bioscience prowess
As one of five research and innovation campuses supported by the UKRI Biotechnology and Biological Sciences Research Council (BBSRC), Norwich Research Park also benefits from BBSRC’s strategic investments in the Earlham Institute, John Innes Centre and Quadram Institute Bioscience.
Totalling £163.9 million through to 2028, this funding aims to bolster the UK’s national research capabilities in key areas such as crop resilience, food safety and security, sustainable agriculture, nutrition and health.
Looking ahead, UKRI has also committed to a significant £317 million investment in Norwich Research Park to establish a pioneering plant and microbial research hub by 2030. This venture, backed by UKRI’s infrastructure fund, promises to revolutionise JIC and TSL’s existing capacity and capability, ensuring the long-term success of UK bioscience.
Voices of support
Professor Anne Ferguson-Smith, BBSRC Executive Chair, said: “As well as marking a crucial phase in Norwich Research Park’s ambitious growth plans, this exciting new partnership represents a significant milestone for BBSRC in bolstering the UK’s bioscience research and innovation capabilities. This deal underscores the vital contributions of our strategically supported institutes and research and innovation campuses to the UK’s economic growth through bioscience innovation.”
Professor Nick Talbot FRS, Executive Director of The Sainsbury Laboratory, said: “We are very excited by the new partnership being embarked on between Norwich Research Park and Vengrove Real Estate Management. It is great to see the park developing as a vibrant centre for innovation, capitalising on the amazing discovery science going on in each of the partner institutions. At The Sainsbury Laboratory we are absolutely committed to translating our science into innovative biotechnology applications, for agriculture, healthcare and sustainable industries. Norwich Research Park can be world-leading in these areas and this investment clearly demonstrates that potential.”
Professor David Maguire, Vice-Chancellor of the University of East Anglia, said: “This is a really exciting partnership that will aid the expansion of Norwich Research Park at a crucial time when growth and innovation have never been more important. This is a very positive development to take forward the research park into a new era and I warmly welcome it.”
“We very much take a long-term view across our portfolios which means our clients get our full commitment and a stable environment in which to work. Norwich Research Park is undoubtedly world-class in its fields of science and now, with the support of Roz and the team and Board at Anglia Innovation Partnership, we are going to build world-class facilities that will attract further exciting high growth companies to the campus.”
From bench to boardroom
Andrew McLean, Partner and Head of Development at Vengrove, added: “We are very excited to be embarking on this new partnership with the research community at Norwich Research Park. With the potential to deliver 75,000 sqm of market-leading accommodation, we are looking forward to supporting the brilliant science that takes place by providing facilities that will help the transition from bench to boardroom and playing our part to unlock positive economic and social impact for the regional economy and tackling the big global challenges.”
From vision to reality
Roz Bird, CEO of Anglia Innovation Partnership, said: “This is a really significant milestone for the research campus. It will enable us to activate existing planning consent and supply new, flexible laboratory and office accommodation to meet market demand.”
“With the park full of exciting high-growth companies, the time is right to create new accommodation that will be needed to meet the demands of growing companies and help attract and retain companies that want to benefit from being located at Norwich Research Park.”
“With national asset status in engineering biology, and now with access to the necessary real estate investment, Norwich Research Park’s growth trajectory is ensured.”
*I have permission from the copyright holder to publish this content and images.
Post Overview
This story has been submitted by an Agri-TechE member.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
As part of our “Back to the Future” project, we’re asking Agri-TechE members to reflect on how the agri-tech industry has evolved over the past decade and to share their vision for the next ten years. By compiling these insights, we aim to create a powerful outlook on the future of agriculture, a compelling call to arms for the industry driven by the diverse perspectives of our community.
This submission is part of the collection of reflections and predictions from our members, offering unique perspectives on the industry’s past milestones and future directions. Each contribution adds to a broader dialogue about the innovations and challenges that will shape the next decade in agri-tech.
What is the biggest game-changing development you’ve seen in the last ten years?
The key development for me is the improvement of microcontrollers and application processors. It might sound strange to pick these devices, but we have seen them increase in speed and capability, which has a direct effect on what larger plant and assets can do. These devices will be revolutionary once they are used in more and more products. However, they haven’t appeared in force in the agriculture sector yet and we’re still seeing manufactures using older technology.
Seeds of technology
The other real innovation is the range of sensors. We have seen these develop from a box containing one sensor and a large amount of electronics, to a signal device the size of a nail head which is calibrated and has digital interfaces. These tiny computers are the technology seeds which enable larger assets and equipment to become smarter and faster.
Whether you use the software to drive your tractor, measure soil health and nutrient levels, monitor your production line or link your phone so you can see everything operating and make precise decisions about resource allocation, the list of possibilities is endless.
What is the biggest challenge to widespread adoption of your technology in this industry?
The biggest challenge is fear of the unknown – the technology to do whatever farmers need is already here so everyone needs to embrace it and make it work for them. Looking at other sectors, you will see these sensors being used already, for instance with Pulse Width Modulation (PWM) fluid controls and laser image detection (LIDAR).
So, the biggest challenge to widespread adoption in this industry is us. We need to educate and work with the farming community and show them what is possible and relatively simple to achieve, to create solutions for their problems and implement the technology in a way which makes it easy for farmers to use.
Robust solutions
Developers like us have to deliver robust technology products that are fit for purpose and not ‘techo-dreams’. That’s why, at Greenstalk, we always start by really finding out what the farm needs. We don’t offer a ‘one size fits all’ solution, we look at how to implant our technology into existing systems and machinery to make it smarter.
The farming community needs to embrace technological advances and understand how their existing products can be transformed. Putting all this into practice will enable us to develop additional functions and quickly create something which is feature rich. So, let’s embrace the technology and see what happens. It’s coming anyway so we might as well make it work for us.
What do you think is the most exciting thing you think we’ll see in this area in 10 years’ time? OR what do you think this technology will enable in the next 10 years?
Some of the biggest technological innovations will be the use of artificial intelligence (AI) and machine learning (ML). There is a lot of discussion and hype about AI and ML at the moment. A lot of articles claim AI will do everything, but it is really just a sophisticated tool which enables complex algorithms to be calculated very quickly – and that could be great for the farming industry.
When you think that, in seconds, AI can analyse vast datasets, including weather patterns, soil conditions, and historical crop performance and provide recommendations that could optimise a farm’s performance, why wouldn’t we want to use it?
Enhanced yield and reduced cost
In the next 10 years, the systems we design and build will become locked into the core of what we do, so I see technology enhancing yield and reducing the cost base of farming. Making the processes a lot more repeatable and consistent will take the guesswork out of the business and enable food to be produced efficiently.
Using technology from other sectors such as space research and the automotive industry, farm machines will become smarter, smaller and more cost effective – but this is not a new concept. We only need to look at history to see how this has taken place in the manufacturing and car industries and, in some respects, with agriculture itself. It all started with the plough and grew into where we are today.
What is your vision of the future and how will you be responding to that?
I can see technology working in a really positive way for the farming community, with robots being used across the industry for tasks such as selective harvesting, precision planting, and weed control. I also foresee that the workforce will be enhanced by these types of products. The workforce which embraces this revolution will grow and there will be a range of skilled teams supporting and servicing the technology across the board, from software systems to autonomous vehicles.
Information exchange
If farming companies enable their computer systems to talk to each other and exchange information, then their devices, sensors, and platforms could be linked to enable farmers to manage their operations more efficiently, monitor crop health in real-time, and make data-driven decisions. Then you add on top AI, which can bring everything together from vehicles, sensors and the data to predict what needs to be done to get the best results. The future is exciting as long as we work together. If we carry on as stand-alone silos, other players will come into this sector and take control but, if we collaborate, the possibilities are infinite
Post Overview
This story has been submitted by an Agri-TechE member.