The Productive Landscape: NatureTech for Profit and Planet
How can technology enable delivery of food, nature recovery, and climate resilience - all at once?
The Head of the Environment Agency is asked: what's the national plan for dealing with land use pressures, plus you’ll hear from technologists and land managers working on nature-based and tech-enabled solutions for water, soils and climate adaptation.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
UK Research and Innovation (UKRI) awards £13 million to make UK supply chains more resilient.
Queen’s University Belfast has been awarded £5 million to create a new network plus for reimagining supply chains in food, fashion and critical minerals.
An additional £7.25 million has been shared among five research projects focused on strengthening the UK’s food system.
New centre for reimagining supply chains
The ReImagining Supply Chains Network Plus (RiSC+) will bring together experts from academia, industry and government to map out potential supply chain disruptions and find ways to respond effectively.
By modelling possible disruptions and testing responses, RiSC+ aims to build resilience into supply chains across different sectors.
RiSC+ will focus on developing advanced digital tools, such as “digital twins” (virtual models of real-world systems), along with foresight studies to anticipate and prepare for future risks.
Tackling shared challenges
Working closely with various stakeholders, it will tackle shared challenges that affect all supply chains, such as:
just-in-time production
labour and logistics bottlenecks
complex risk factors
RiSC+ will be structured around three core streams of activity:
network plus activities, which include sandpits, knowledge exchange sessions, scoping exercises, challenge and solution sprints, and foresighting workshops to gather insights and intelligence
supply chain modelling, guided by working groups in food, critical minerals, fashion and the supply chain modelling team
flexible fund, which will offer open opportunities for research activities, innovation programmes, travel grants and more
Three key supply chains in focus
The work will zero in on three supply chains critical to the UK:
food: with risks from extreme weather and rising energy costs, food supply chains are vulnerable to shortages that could affect the UK population
critical minerals: growing competition for resources, as well as shortages of essential materials like construction supplies and semiconductors, highlight the need for a more secure supply chain
fashion: reduced availability of synthetic materials and dyes due to petrochemical shortages, combined with fast-changing consumer demand, puts strain on the fashion industry
By analysing these sectors, RiSC+ will help develop strategies to:
minimise disruptions
consider trade-offs across the economy
create solutions that strengthen resilience
Building resilience in the UK’s food system
Five research projects are also being funded to secure the UK’s food system from risks like geopolitical instability and climate change.
These projects will look at innovative ways to make food supply chains more resilient:
University of Surrey led by Dr Zoe M Harris: investigating vertical farming to boost the supply of leafy greens in the UK
University of Southampton (TRI SOME CHICKEN project) led by Professor Emma Roe: examining the impacts of industrialised food production on communities, animals and the environment
Anglia Ruskin University led by Professor Aled Jones: identifying weak points in the UK food system and developing strategies to avoid potential crises
University of Reading led by Professor Tom Oliver: analysing risks in the production, supply and consumption of fruits and vegetables to find the best interventions
University of Cambridge (RASCAL project) led by Dr Jagjit Singh Srai: studying the balance between UK food production and imports, especially in light of disruptions caused by economic, political or climate factors
Together, these initiatives will make the UK’s supply chains more robust.
They will also help secure essential resources and food supplies for the future, ensuring that the UK is better prepared for unexpected challenges.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
Agriculture is a cornerstone of human civilisation, providing the food and resources necessary for survival. However, the intensification of agricultural practices has led to significant environmental challenges, including the loss of biodiversity.
“Agricultural landscapes are increasingly under pressure from intensive farming practices, which often lead to habitat loss, soil degradation and a decline in biodiversity,” says Francis Dodds, Editorial Director at Burleigh Dodds Science Publishing.
“This reduction in biodiversity can have profound impacts on key ecosystem services, such as pollination, pest control and nutrient cycling, which are essential for agricultural productivity and environmental sustainability,” he adds.
In the face of escalating environmental challenges, the importance of managing and protecting biodiversity in agriculture has never been more critical and the timely publication of a new book epitomises this fact.
Managing biodiversity in agricultural landscapes: Conservation, restoration and rewilding brings together a host of international experts in conservation biology and ecological restoration from Africa, Europe, North America and Oceania to highlight the current biodiversity threat, as well as how agriculture can contribute to improving biodiversity in farmland and other agricultural settings.
Agri-environment schemes (AES) have emerged as vital tools in promoting biodiversity conservation within agricultural landscapes and encompass a range of policies and programs designed to incentivise farmers to adopt environmentally friendly practices.
In North America, AES have been instrumental in addressing the negative externalities of agriculture, such as pollution and habitat destruction, whereas in Australia and Europe the focus of these schemes has been on reforestation and the restoration of native vegetation and peatlands.
Although extremely promising, AES face their own challenges, including the need for better coordination amongst stakeholders and the integration of scientific knowledge into policy and practice.
Another area that shows great promise is animal rewilding – a conservation practice which involves the introduction of native species into their historical habitats with the aim of restoring natural processes and ecological functions.
Case studies from Australia and New Zealand showcase the reintroduction of endangered species, such as the stitchbird (hihi Notiomystis cincta) and the South Island takahē (Porphyrio hochstetteri) and their role in the recovery of key ecological functions, such as seed dispersal, pollination and nutrient recycling.
“Agricultural landscapes have the potential to bring people and nature together in ways that support human wellbeing and sustain valuable biodiversity,” says Professor Saul Cunningham, Australian National University, Australia.
“This edited volume brings together an outstanding selection of experts to help us to understand how it is possible to get better outcomes for nature and people, considering principles practice and policy,” he concludes.
Protecting biodiversity is not just an environmental responsibility, but a practical approach to ensuring the long-term sustainability and productivity of agricultural systems.
*Agri-TechE members can redeem 20% off this title – plus 150+ more – by entering code AGRITECH at checkout via www.bdspublishing.com
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The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
Paul-Tech soil stations are contributing to an exciting field trial led by Kent Wildlife Trust, in collaboration with Bockhanger Farms Ltd, Court Farm, the University of Reading and funded by the Co-op Foundation. This innovative two-year project focuses on assessing the impact of homebrew compost extracts on winter wheat yields and soil health. The trial explores how recycling on-farm waste can reduce synthetic nitrate use while maintaining productivity.
The project not only aims to generate data-driven insights into the role of microbial activity in developing healthy soils and crops but also to foster knowledge-sharing among farmers. Networking events will bring farmers together to discuss the challenges and successes of transitioning to more resilient farming practices.
Over the course of two years, three trial sites will be set up, two at Bockhanger Farms Ltd and one at Court Farm near Rochester. Soil Scientist Tom Sizmur from the University of Reading is leading on the trial methodology and design, while Ellen Wilson from Kent Wildlife Trust leads on the trial delivery and monitoring. Since starting, the project has also partnered with Court Farm, who will also take part in the trial, and FWAG South East, who are supporting in the delivery of farming events.
In November 2024, Paul-Tech installed six soil stations at Bockhanger Farms Ltd, followed by another six at Court Farm in December. These soil stations provide real-time data for the trial, helping researchers better understand when nutrients are released, how long they remain available, and when they are utilized or leach from the soil.
This collaboration tests the value of Paul-Tech’s advanced soil monitoring technology in driving sustainable agricultural practices. By delivering real-time, actionable insights, our soil stations are paving the way for innovative solutions that enhance both soil health and farming productivity.
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The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
Imagine for a moment if no companies and products had any name or branding.
Aside from the commercial world being a far less interesting place, how would anyone know what they were buying, or assess the quality of what they were investing hard earned cash into. In short, how would consumers be able to confidently make a repeat purchase of a product or, avoid a product that left ‘a sour taste’?
A brand, a name and what that means to you are major factors in deciding what you buy as a consumer. If a purchase experience is good, as a consumer you are more likely to purchase that same product or a product from the same entity, feeling confident in the past experience of quality or purpose met. This is how reputation is built.
Imagine now of if any business could legally select any name or branding or logo they chose to put on products they sold or services they offered – the results would be beyond confusing for consumers and efforts of businesses almost worthless without making their mark with their quality and potential reputation amongst consumers.
In place to regulate this and guard against such chaos is the trade mark system.
Registered trade marks not only help you protect your brand as a business but help customers identify the origin and quality of purchases to maintain quality future purchases associated with a specific brand.
Trade mark attorneys at ip21 are experts in drafting trade mark registration applications to give the best coverage for your brand and to alleviate a burden of proving rights when the need arises to enforce the rights against third parties.
A brand like no other
Imagine now receiving a letter from a lawyer, stating that you are obliged to stop using the name of your business or stop selling your product, because their client already owns the rights to that brand (or a brand closely similar to yours) – a brand printed on all your merchandise, that your customers have associated with you for years, that you’ve just paid to have a giant sign of made for your premises. Disputes and rebrands can be lengthy, costly and stressful – as well as often preventable with adequate preparation and if needed, reasonable negotiation to reach an amicable settlement.
Looking objectively, how distinctive do you think your brand is amongst other sellers in your area of trade? Making sure your brand stands out from the crowd helps a smoother trade mark registration and distinguishes you from the competition. This should be a key consideration in your commercial strategy.
Key takeaways
– SEARCH
o Always check your brand is available before you start using it – a professional search will be most thorough and cost-saving down the line.
– IS IT REGISTRABLE?
o Could your brand be considered descriptive, non-distinctive or offensive? Such factors can block registration.
– TRADE MARK YOUR BRAND
o Registered rights are always easier to prove in disputes and put you in a stronger position should a dispute arise.
– INVEST IN PROFESSIONAL HELP
o There’s a significant value difference between the protection of a professionally-written vs a non-professionally written trade mark registration. Infringement and opposition disputes often hang on the specific, fine detail of the text under each class of your specification. Losing disputes can result in obligations to pay money to the opposing party, disposing of stock and rebranding. It’s worth having the best quality registration you can!
A large portion of our business is trying to fix issues that were preventable with sufficient preparation at the outset and particularly at the point of choosing a brand to start with. It’s always cheaper and easier (and less stressful) to prevent problems than fix them!
Our experienced trade mark team offers free initial consultations, including international advice, so contact ip21 today to speak with one of our expert trade mark attorneys for guidance and support.
You’ve put a lot into your products and services, make sure trade marks work to help you protect that investment.
Written by Rachel Daniel
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The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
The Genetic Technology (Precision Breeding) Act 2023 could come into force as early as spring 2025. It empowers the Food Standards Agency (FSA) to create a new simplified regulatory pathway for the marketing authorisation of precision bred plants and animals, and derived food and feed products. Here we review the latest policy developments which shed light on what this new regulatory pathway will look like for applicants.
As a brief recap, the Act applies to animals, plants and algae, which are considered “precision bred” if their genome is altered using modern biotechnology in a stable (heritable) way that could have occurred through traditional breeding. The FSA is granted powers under the Act to establish a simplified, proportionate, and science-based regulatory pathway for the marketing authorisation of Precision Bred Organisms and food and feed produced from Precision Bred Organisms in the UK.
The FSA is currently developing this new regulatory pathway, the so-called Precision Breeding Regulatory Framework. Their Delivery Plan and Policy Update (linked below) were both updated last month, providing us with the most recent details on the practicalities of this new regulatory pathway.
Under the new pathway, organisms will first need to be confirmed as having Precision Bred Organism status by the Department for Environment, Food & Rural Affairs (Defra). This process will confirm their equivalence to traditionally bred organisms, which are not subject to premarket approval. Defra’s decision may take up to about 3 months. Only then can an application for food or feed authorisation be submitted to the FSA.
The FSA will implement a two-tiered food or feed marketing authorisation process. Tier 1 applications will be granted marketing authorisation without the need for a bespoke risk assessment. Instead, they will follow a new “lighter-touch” audit and registration process which is “greatly simplified compared to other regulated products processes”. The FSA estimates that decisions on Tier 1 applications will take two months.
Tier 2 applications, by contrast, will require a bespoke risk assessment focusing on specific safety concerns in a process that is “closely aligned with existing regimes”. The estimated timeframe for Tier 2 application decisions is significantly longer, taking 12 to 24 months depending on complexity. This complexity will be assessed by the FSA based on the novelty and scientific and risk management complexity of the application.
Applicants will need to determine the applicable tier to their product through a triage process based on a set of food safety criteria concerning novelty, nutritional quality, allergenicity, toxicity and other safety concerns. Products that raise any safety concerns will require Tier 2 approval. These concerns will presumably inform the focus of the bespoke risk assessment involved in Tier 2 applications.
The FSA estimates to receive about 18 applications per year, divided equally between the two tiers.
In short, the FSA is setting up a simpler faster (2 month) Tier 1 application process for the food and feed marketing authorisation of Precision Bred Organisms, alongside a bespoke slower (1-2 year) Tier 2 application process to tackle specific safety concerns. Questions remain about the exact triage criteria that will decide the tier of an application, with detailed guidance for applicants expected to be released soon.
Follow our Agritech Thymes blog for further developments.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
Co-developed ‘Business Leader Brief on Sustainability’ helps agricultural businesses plan their data-driven transformation
Richard Bonn of Aethr Associates is encouraging agricultural businesses to take a proactive approach to sustainability
Natural capital software developer Trinity AgTech has announced a partnership with strategic sustainability consultancy Aethr Associates.
To mark the new collaboration the two companies have developed a ‘Business Leader Brief on Sustainability’, a resource designed to tackle two of the most pressing challenges faced by food and farming businesses globally.
Firstly, the brief explains the inherent complexity of sustainability improvements across the diverse range of areas requiring effective management.
Secondly, it highlights businesses’ critical need for accurate, reliable, and regular data collection to drive meaningful progress on sustainability.
Aethr Associates’ co-founder Richard Bonn said: “By adopting a proactive stance on sustainability, agricultural leaders can unlock opportunities to enhance efficiency and strengthen resilience.”
He added: “Stakeholders across supply chains face growing pressure to address climate change, meet consumer demands, and align with retailer expectations for environmental responsibility. However, sustainability shouldn’t be limited to a top-down, compliance-driven approach.
“By building sustainability data and insights in a way that is efficient and empowering, businesses can unlock significant opportunities to enhance value and drive meaningful change.”
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Another Year, Another Oxford Farming Conference
Agri-TechE Blog
Agri-TechE
The 2025 Oxford Farming Conference delivered its usual mix of passionate debate and fresh policy announcements, plus for this year, a large tractor demonstration outside.
Inside, attendees grappled with familiar challenges, namely government policies and climate change. And the audience was left in no doubt about the government’s vision for farming needing to be underpinned by innovation and technology, following the keynote speech by the DEFRA Secretary of State, the Rt. Hon Steve Reed MP.
From watchwords such as “co-design” to “farmer-led trials,” the Secretary’s speech announced the three strands of the new Farming Plan and reiterated the government’s ambitions of fostering a resilient agricultural sector.
Enabling Regulation for Precision Breeding
For the innovation community, the standout announcement was the commitment to introduce secondary legislation for the Genetic Technologies (Precision Breeding) Act by March 2025. This long-awaited step aims to provide vital additional detail of the Act and address concerns that its absence has stifled progress in applying the power and potential of this technology.
This much needed legislative detail will hopefully build investor confidence in both R&D and commercial opportunities as well as reinforce the UK’s leadership position in agricultural innovation.
Helping Farmers ADOPT New Technologies
The Secretary of State also confirmed the launch of the ADOPT (Accelerating Development of Practices and Technologies) fund this spring. As part of the Farming Innovation Programme, ADOPT will fund farmer-led trials to bridge the gap between between new technology development and real-world farming applications.
After many years of farm-focused innovation, this could finally provide the much-needed opportunity for end-users to literally “kick the tyres” of new technologies.
Let’s hope it contains a built-in mechanism to close the virtuous circle of farmer feedback to inform and iterate the development process. Without this, there’s a real danger of disillusionment if technologies prove unfit for user purpose or lacks the robustness needed for on-farm conditions.
A Three-Pronged Plan
The government’s farming plan outlines three key priorities:
Food production at its core – ensuring a resilient, domestically-focused system to feed the nation.
Supporting diversification of income – enabling farm businesses to innovate and remain profitable during challenging times.
Not pitching Food and Nature against one another – recognising that environmental stewardship underpins long-term food security.
The Bigger Picture
As expected, the Holy Trinity of food production, environmental stewardship and human nutrition – and how to reconcile their various drivers and demands – were at the heart of many conference presentations. There was the usual smattering of science, inspiring farmers and international case studies.
Steve Reed acknowledged the anger among rural communities, who feel misunderstood and neglected. Notably, the Secretary also shared his shock at the £22bn financial black hole left by the previous government (bigger than the cost of the entire police service for England and Wales). While he apologised for the tough decisions this has necessitated, he emphasised the need for stable public finances to support growth and resilience in the farming sector.
We hope that agriculture won’t be sacrificed as a bargaining chip in future trade negotiations. The Secretary’s commitments and ambitions for the sector hinge on agri-food being protected, rather than traded away to achieve broader trade objectives.
Agri-TechE Member, G’s Growers, donated food for catering at the conference.
Did the Conference deliver?
So, did this year’s Oxford Farming Conference bring radical new ideas to the table? Probably not…
Was there a strong sense of urgency and a call for leadership and action? Absolutely.
Are we seeing “green shoots” of recovery? Not yet.
Let’s hope they might represent at least the germination of a more productive, sustainable, and resilient industry.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
iBoxit, KNEE3D and PfBIO have been named winners at a competition showcasing innovative business ideas at Norwich Research Park.
In collaboration with the University of East Anglia (UEA) and The Royal Society, the Innovation Hothouse competition saw eight finalists pitch their innovative ideas to a panel of expert judges.
All were either spin-out or start-up companies founded by researchers, scientists, entrepreneurs or students based on the park campus.
The winners were announced at an event at the end of November and received cash prizes, as well as either a year’s virtual tenancy or a marketing support package – plus specialist mentoring from market experts.
It was the latest in a series of Enterprise events run by Anglia Innovation Partnership, the campus management organisation at Norwich Research Park.
iBoxit
The overall winner was iBoxit, a collaboration with UEA, which has developed a sustainable packaging solution for the UK seafood industry that increases the shelf life of fish during transportation.
The product combines antimicrobial functions to preserve freshness and maximise nutritional value. It is constructed of recyclable materials and removes Expanded Polystyrene (EPS) from the supply chain.
John Farley, CEO at iBoxit, said: “Firstly, I want to say what a fantastic event it was. Being one of eight companies pitching some great ideas to the panel of judges was a great experience in itself. But to come out as the overall winner is such an honour.
“We have been based at Norwich Research Park for a while now and really appreciate the world-class facilities, the talent that is here and the profile you gain. Winning this competition adds more credibility to our business as we look to get our products to market.”
KNEE3D
Runner-up KNEE3D, a start-up borne from research at UEA and the Norfolk and Norwich University Hospital (NNUH), aims to offer a novel, one-stop AI-assisted 3-D imaging analysis suite for knee osteoarthritis.
It will help implement effective preventative strategies as early as possible to expedite new therapeutics in drug development in clinical trials.
KNEE3D director Tom Turmezei said: “I am really pleased to have been chosen by the judges as one of the winners of the 2024 Hothouse competition. The KNEE3D team believe that the prize of a virtual tenancy at Norwich Research Park will give us a great platform to establish ourselves as a company and open up access to facilities as we become part of the growing business community.
“Participating in the competition really helped us focus on honing our pitching skills for the next steps in our journey, which will be invaluable when we start looking for investment and will certainly raise our profile in the right circles.”
PfBIO
A spin-out from the John Innes Centre, runner-up PfBIO has developed a bacteria-based solution to promote plant health and protect crops from major agricultural diseases.
Its platform, BioSIFT, enables quick identification of the best beneficial bacteria to be applied to specific crops.
Dr Rosaria Campilongo, CEO at PfBIO, said: “I am delighted that PfBIO has been chosen by the judges as one of the winners. This recognition adds significant credibility to our vision and strengthens our standing with potential investors and collaborators.
“It’s an exciting milestone as we move forward with the next stage of our company’s growth and development.”
Finalists
The other five finalists were also commended for their innovative business models.
Vida Vodka, a start-up from UEA, is using waste bread that would have otherwise ended up in landfill to create an environmentally-friendly sustainable vodka.
PathoProst™ Detect, a start-up from UEA, has developed a urine test to help detect aggressive prostate cancer in men.
Bioscopic, a spin-out from the Quadram Institute, is looking to develop compounds based on beneficial bacteria found in infants that will help adults combat diseases and conditions including cancer.
BirthView, a spin-out from UEA, has developed a virtual reality-based simulator that can model the ‘cardinal movements’ of human childbirth. This will enable clinicians to evaluate labour before the actual event and make adequate decisions to minimise complications for mother and baby.
Healthium™, a start-up from NNUH, has developed a digital platform with the aim of improving the treatment effectiveness of urinary tract infections (UTIs).
Sheng Qi, professor of Pharmaceutical Material Science and Technology at the School of Chemistry, Pharmacy and Pharmacology and associate dean of Innovation at UEA, said: “The standard of pitches and the sheer quality of the innovation on display from the eight finalists was highly impressive. Choosing the winners proved to be an exceptionally challenging task for the judges, as every finalist was deserving of recognition.
Prof Qi, who was also chair of the judging panel, added: “Ultimately, we awarded the top three places to iBoxit, KNEE3D and PfBIO because they stood out for the clear strategies they had to bring their products to market and the significant potential of their solutions to address the critical issues they aim to resolve.”
TraitSeq
Last year’s winners, TraitSeq, have continued to progress well while being based at Norwich Research Park on the virtual tenancy they won.
TraitSeq CEO Joshua Colmer said: “Winning the Hothouse competition really helped our development as a company. The training we received throughout the competition process significantly improved our pitching skills, which was instrumental in securing Innovate UK funding for our pre-seed round.
“Exposure at – and after – the event connected us with value-adding angel investors, including one who participated in our pre-seed funding round in April 2024.”
TraitSeq is now generating revenue by delivering commercial projects to agri-tech companies while simultaneously developing its own proprietary technology platform. It has expanded both its technical and commercial teams to accelerate growth, supported by commercial revenue, Innovate UK funding and investment.
Joshua continued: “We have continued to grow our network of industry collaborators and customers, which has significantly enhanced our understanding of industry challenges and how our technology can provide solutions. This has also helped us identify high-priority sectors and challenges.
“Looking ahead to 2025, we are considering a funding round in Q2 to accelerate the development of our technology platform and expand our team to increase our capacity for delivering and learning from commercial projects.”
Roz Bird, CEO at Anglia Innovation Partnership, said: “It’s great to see that last year’s Hothouse competition winners, TraitSeq, have made significant progress, supported by their year’s free virtual tenancy and the opportunities to raise their profile, establish new contacts and gain access to funding.
“There is huge potential for brilliant business ideas to emerge from the community we have here at Norwich Research Park and it’s events like this that showcase the very real opportunities to investors.
“Since the first Enterprise Tuesday event in November 2022, we have moved up several levels in terms of performance and ability to deliver,” Roz added. “We continue to attract and retain high-growth businesses and we have nurtured and grown our entrepreneur community.
“With our real estate investment partnership with Vengrove and funding from Greensphere Capital available for some of our start-up and spin-out companies, the future is looking very positive for the Norwich Research Park campus.
“This investment, combined with the growing sense of community, access to specialist facilities and ease of collaboration, will fast-track ideas and maximise the impact of publicly-funded research.”
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Germinating seeds, lightning-fast
Meet the Network
Agri-TechE
Zayndu joined Agri-TechE at the start of 2021, having commercialised the world’s first application of cold plasma on seeds. Sophie Butler, Content Manager at Agri-TechE , caught up with Zayndu’s CEO, Ralph Weir, to check out their progress.
Ask any grower, and they will say establishing crops swiftly and evenly sets it up for success. This is especially true if a crop grows for only a few weeks before it is harvested, such as leafy salads grown in controlled environment conditions in a glasshouse or vertical farm.
This is where Ralph Weir, CEO of Zayndu, says cold plasma seed priming can transform crop production.
“Cold plasma seed priming is an amazing new technology that gives farmers a welcome boost in productivity, and if we’re honest, we are still learning its potential,” he explains. The process uses ionised gas containing reactive oxygen and nitrogen to modify the seed surface, enhancing its physiological and biochemical properties to promote germination, growth, and stress resilience.
The scientific concept was developed by Dr Felipe Iza’s research group at Loughborough University, where Zayndu is based, at the Advanced Technology Innovation Centre.
Zayndu first joined the Agri-TechE community in January 2021 when they were an early-stage start-up looking to build connections in the industry.
Ralph says Dr Belinda Clarke and the Agri-TechE team have introduced Zayndu to large-scale leafy salad growers and specialist marketing service providers in the membership community.
From making it work “in the real world” to global expansion
Zayndu has been on a mission to get the technology into the hands of as many growers as possible.
“Looking back a couple of years, all our internal conversations were about making cold plasma actually work in the real world,” explains Ralph. “Team meetings were dominated by discussion about plasma stability: how do we make it work better when we have damp seeds, dusty seeds, or weird seeds?
“These topics don’t come up any more. The discussion has moved on. It is all about what we need to do for machine certification in a new region, how to make systems easier to use, shorten treatment times, and translate the signage into Spanish or Arabic.”
Asking farmers to embrace an entirely new technology and undertake a new process has led the Zayndu team to drill down into the return on investment. Its plant science team, led by Dr Alberto Campanaro, has been trialling cold plasma on an increasing range of plant species and varieties. This work has been done in-house and with research partners like Niab, another Agri-TechE member.
Zayndu has been running a popular free trial programme to help growers gain experience with cold plasma before committing to the technology.
Ralph also explains that they have established systems to assist customers worldwide. “We can support all users from our offices in the UK, giving them access to the best possible technical support.”
“This task is considerably eased by our remote monitoring system SeedCloud, which allows us to monitor systems, support and coach users, and even offer an audit trail of seeds processed, dosages delivered, etc.”
The Agri-TechE Back to the Future report highlighted that growers are seeking solutions that work effectively from the start and considering the return on investment as major barriers to adopting new agri-tech on farms. In light of this, Zayndu has directed its focus toward the appropriate priorities.
“We have a pricing structure specifically designed to ensure that every user enjoys a significant profit boost – from the first crop after installation onwards,” adds Ralph.
What will another three years as an Agri-TechE member look like?
Despite the opportunities, there remain challenges in the controlled environment (CEA) sector, which Zayndu has weathered along with many other firms. The end of ‘cheap money’ transformed the fortunes of some growers with massive infrastructure. 2024 ended with Bowery being the latest large-scale grower to cease operating.
Ralph believes that the adaptability of cold-plasma seed priming has enabled Zayndu to pivot its offer according to market and grower demands. The overall opportunity means that its ambitions are boundless at this stage, he says.
“The controlled environment market size was estimated at $51.9 billion in 2023, so the potential for Zayndu is tremendous.”
“A positive sign for Zayndu’s future is the global nature of demand for our systems.
Most of our installations are currently in the UK and the US, but an exciting new region for us is the Gulf, where there is so much emphasis on improving food security.”
“In three years, I expect many more growers will be using cold-plasma seed priming. It will be well on its way to becoming an accepted crop input technology across the CEA sector,” he concludes.
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.
We are delighted to announce that Joeeta Murphy has joined the ip21 team as our new Head of Life Sciences and Associate Director. Joeeta’s appointment marks an exciting step forward in our commitment to delivering exceptional intellectual property services to clients in the dynamic and innovative life sciences sector.
Joeeta brings a wealth of experience in intellectual property law, combined with a deep understanding of the complexities faced by clients in this specialised field. As a CIPA (Chartered Institute of Patent Attorneys) Council Member and an active participant in CIPA’s Professional Development working group, Joeeta has demonstrated a passion for advancing professional standards and supporting innovation in life sciences.
Joeeta has also been recognised globally for her contributions to the field, having been listed in the prestigious IAM Strategy 300 for the second consecutive year. This accolade highlights her outstanding ability to develop and implement strategies that maximise the value of IP portfolios. The IAM Strategy 300 identifies the best and brightest in the field through rigorous annual research, and we are proud to have Joeeta’s expertise as part of our team.
Her impressive track record includes developing and managing client portfolios in this sector, as well as fostering strong relationships with foreign agent clients working in related areas. These qualities, combined with her leadership, position ip21 to expand its technical expertise, build new client relationships, and further strengthen existing ones.
Speaking about Joeeta’s appointment, Managing Director Richard Jones shared: “Joeeta is an industry-leading patent attorney whose expertise and leadership will be invaluable in growing our client base and supporting our existing clients in the life sciences sector. We’re thrilled to have her join the team and look forward to the impact she will make as Head of Life Sciences.”
We warmly welcome Joeeta to the ip21 family and look forward to further developing the the services we provide to our clients in the life sciences, pharma, medtech sectors and beyond.
Stay tuned for updates as Joeeta begins her journey with us, and feel free to reach out if you’d like to learn more about how our growing team can support your intellectual property needs.
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How secure is the UK’s food supply?
Agri-TechE Blog
Agri-TechE
Many of us will have spent the last month buying, preparing, cooking, eating and talking about food. With New Year traditionally viewed as a time to shed indulgences after festive excesses, and retailers are posting their performance over the Christmas period, food security might be a long way from our thoughts right now.
But an independent report published last month gives valuable insights into the status of the UK’s food security – and how worried we should be.
Mandated by the Agriculture Act 2020, this independent, triennial report is designed to inform policy-makers and stakeholders about the current state and future outlook of the UK’s food security.
The report considers five key themes:
Global food availability
UK food supply sources
Food supply chain resilience
Food security at household level
Food safety and consumer confidence
What do we really mean by “food security?”
The UKFSR uses the 1996 World Food Summit which defines food security as:
“When all people, at all times, have physical and economic access to sufficient safe and nutritious food that meets their dietary needs and food preferences for an active and healthy life.”
We can debate the merits (or otherwise) of this interpretation and talk about calorie security and poor nutrition in all its forms, (both under- and over-nourished diets), however several key – and uncomfortable – facts emerge from the analysis in the report.
Resilience amid volatility
The interconnectedness of global food systems is both an opportunity and a vulnerability.
The UK relies heavily on imports (around 40% of our food), particularly for fresh produce. While domestic fruit production has doubled since 2004 (now equating to 16% of demand), the UK remains far from self-sufficient.
This leaves us exposed to volatile factors like harvest fluctuations (the UK’s wheat harvest fell 22% in 2024 compared with 2023) and geopolitical disruptions.
As of December 2024, 17 countries have implemented 22 export bans, and 8 introduced export-limiting measures.
Yet the report highlights some welcome resilience. UK supply chains, while stressed, have adapted, and domestic production in areas like soft fruit continues to grow.
Moving forward, we can build greater resilience by exploring opportunities for enhanced domestic production. Such as through protected and controlled-environment farming (e.g. LettUs Grow and Innovation Agri-TechE Group), precision agriculture (such as the Omnia system developed by Hutchinsons), and innovations in crop diversity (including breeding work by Niab and Elsoms).
For imports that can’t be grown in the UK (e.g. bananas), supply chain diversification and adopting innovative trade policies will help to buffer disruptions. And we may explore shifting consumer preferences towards more local, sustainable alternatives (e.g. Morrow coffee).
Protecting – and enhancing – natural capital
One of the report’s more encouraging findings is that the decline in natural capital – the soil, water, and ecosystems that sustain our food systems – appears to have levelled off. This is likely due to the adoption of sustainable farming practices in recent years, such as better land management, reduced pesticide use, and increased adoption of regenerative agriculture.
However, progress remains fragile with natural capital still at a very low level compared to its historic state. The challenge now is ensuring this plateau becomes a sustained recovery – a baseline to enhance, not an end point.
Addressing inequalities in food security
Perhaps the most striking fact from the report is the decline – and unequal distribution – of food security in the past five years. Depending on income, between 13% and 42% of UK households fail to meet Government dietary recommendations.
Poor access to nutritious, affordable food highlights the need for systemic changes – and innovation can play its part, for example by helping to reduce waste and inefficiencies in the supply chain to lower costs.
What’s next?
This report sits at the heart of our personal and national health and wealth, not to mention informing decisions about the land-use framework and the wider agri-food ecosystem.
As we move into 2025, there is an opportunity – and responsibility – to drive innovation and collaboration across the food system. This report is a call to action for all of us working to build a more resilient, sustainable, and equitable food future – we disregard its contents at our peril!
Post Overview
7th January 2025
Agri-TechE
Agri-TechE Article
CEA and Vertical Farming
Crops, Varieties, Breeds, Rotations
Data: Collection to Management
Industry Trends
Natural Capital & Innovation for ELMs
Regenerative Agriculture
Soils and Water Management
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The Farmers Weekly Podcast live from REAP
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Agri-TechE
The Farmers Weekly Podcast has dedicated its final episode of 2024 to REAP, our flagship agri-tech conference: From artificial insemination to artificial intelligence ~ how agri-tech is shaping the future of farming.
Recorded live at the event, the episode features key highlights from the conference and interviews with world-class speakers, innovative start-ups, and forward-thinking farmers to explore how technologies such as artificial intelligence and advanced data science are reshaping agriculture.
Host Johann Tasker speaks with a diverse line-up of contributors who discuss:
Artifical intelligence in farming – from Silicon Valley to Suffolk, Elliott Grant, delivered a captivating presentation on AI’s practical applications and potential.
A practical, accessible tool to support Sustainable Farming Incentive (SFI) applications, introduced by Tom Scrope of Soil Benchmark.
Game-changing innovation in livestock breeding – Dyneval’s advanced semen analysis technology can increase conception rates by up to 8%.
Big-picture insights from industry giants – Bayer’s Phil Taylor discusses partnerships that combine crop protection and data science, while John Deere’s Mark James highlights the importance of standardisation and interoperability in delivering value across the supply chain.
The future of broccoli is revealed by Mark Evans of UPP, who also reflects on the networking opportunities REAP provided, including fruitful conversations with a leading supermarket, FMCG company, and seed manufacturer.
On-the-ground perspectives from farmers, including Helen Reeve, a cattle breeder and direct-to-consumer beef farmer, and Nick Sheppard, an arable and root crop farmer (growing beet for British Sugar and maize for an on-site AD plant), who provide honest reflections on their real-world experiences of agri-tech.
Plus, Dr. Belinda Clarke OBE, Agri-TechE ’s Director, explains why events like REAP are vital for fostering collaboration between farmers and technologists; to ensure innovation addresses the real needs of agriculture by focusing on what tech should do to benefit farmers and agriculture, without getting too carried away with what it can do.
You can listen to the episode on your preferred platform:
For more insights, visit our Knowledge Hub, or consider subscribing to our newsletter for regular updates on agri-tech innovation, our other upcoming events, and REAP 2025 news.