ATW 2025: How can Agriculture Decarbonise the Supply Chain?

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

Agri-TechE Week 2025 celebrates its 12th year! Our largest yet, featuring 11 events curated by Agri-TechE and hosted by our incredible member community, followed by the REAP Conference on 4th November. This week exemplifies innovation, collaboration, and forward-thinking in agri-tech.

Each event reflects the strength of our ecosystem, showcasing what our community can achieve and bringing together our growers, researchers, and technology developers. A big thank you to our members for hosting – we wouldn’t have an agri-tech week without you and we are very proud to have your membership.

With Government and UK industries across the board looking at ways to decarbonise their operations, Niab asked the question; how can agriculture achieve this aim and contribute to sustainable revenue further down the supply chain?

Farmers are addressing multiple questions to achieve this but fundamentally, they want to produce good quality saleable crops, free from disease and pests, using all necessary inputs efficiently – and whilst maintaining their resources such as soil quality and ecosystem services. Industry-users need reliable, high-quality produce to survive in competitive markets, often dominated by high carbon, high energy-reliant systems.

Dr Lydia Smith welcomed all to Niab she noted that the event was not so well supported by farmers as in previous years of Agri-tech week, who are reeling from one of the worst harvests for 40 years, but making use of today’s fine weather.

Lydia introduced the day through reference to The Centre for High Carbon Capture Cropping (CHCx3). This project, led by Niab, is targeting routes to carbon-capture and Net Zero through cropping and market development. Four exemplar crop groups are being considered along with their product outcomes and markets.

Using industrial hemp as an example, she referenced the routes to production of this crop, which are acceptable to users and does not present insuperable challenges in post-farmgate processing.  The project is working with many stakeholders to provide resources, information and other help via the Hub.

Niab event card 2025
image001
Charlie Sampson, Finance Officer and CEO for Fibra described how his company is working ‘From Field to Factory – Decarbonising the UK Supply Chain with Hemp.

Fibra set out to address the lack of post farm-gate processing needed for industrial hemp fibre and shivs.

Fibra have set up a full turnkey solution to help farmers through all the potential pitfalls; enabling production of proven high-performance fibre and shiv for users across multiple sectors, from female hygiene products through to automotive parts. A real spring-break alternative to unpredictable peas, beans and rape, hemp provides a high C-Capture alternative with good gross margin and low input needs.

Florian Ilias, Managing Director from Terravesta is bringing Miscanthus to the forefront in Europe, a biomass crop with multiple applications, real potential for cultivation on less productive land and zero fertiliser requirement.

Like Fibra, Terravesta has set up full logistical support for farmers including planting, cutting and harvest infra-structure.

Miscanthus has suffered negative press for replacing food, but he notes that nearly 50% of maize, soybean and sugarcane are used for bioenergy. Furthermore, Miscanthus’ cropping lifecycle means that vital nutrients are returned to the soil before harvest. The combined extensive root biomass plus senescent leaves have huge soil-improvement capability. He notes that the UK is waking up to its merits and we are seeing rising demand, which will likely outstrip production if growers are slow to respond.

David Prior-Hope CTO from FIBE are developing technology to ‘Make Mass-Market sustainable Textile fibres from Agri-waste.

This relatively young company has, he says now developed innovative technology to produce high-quality yarn from waste potato haulms (stem). Since the fashion industry has the dubious record of being the “second-worst polluter after oil and gas”, he points out that this is a real, sensible and much needed alternative to both synthetic fabrics and cotton.

Potato haulme is a good choice; being a waste product from a major crop, but lacking applications in animal feed or AD, due to its toxin content, 4.6M tonnes/year is burnt; with huge contribution to CO2 emissions. A recent addition of hemp to their feedstocks is also looking very attractive to industry partners.

Chloe Donovan MD from Natural Building Systems introduced the audience to the concept of AGRITECTURE – utilisation of natural products for utilisation in buildings.

Like fashion, the building industry has an excessively high carbon footprint and is beginning to benefit from utilisation of natural locally sourced regenerative materials in house-building. A major feedstock for her innovations is industrial hemp, which is “equally efficient at capturing carbon as established forest’ and grows much more quickly to reach harvest – after only 100 days.

Their trademarked product HempSil® “improves air quality, has thermal and acoustic buffering reduces the risk of damp and mould and reduces the need for mechanical ventilation. Furthermore their ADEPT® production model introduces the concept of scalable manufacturing and for actually re-using or recycling components of buildings.

Farmer, Richard Bowe, has diversified his farming operations to set up a company that is producing products based on biochar.

His young company Re-Generation Earth is using the “ancient art of pyrolysis to produce biochar”; process the outcomes and mix with other ingredients such as chicken manure and utilising the heat from the production process for local heating solutions.

His feedstocks are primarily waste and material from hardwood forest maintenance, such as local horse chestnuts in Kent. Optimisation has benefited from interaction with the University of Kent under the Growing Kent and Medway support scheme. Ongoing work will utilise the fast growing Paulownia as a feedstock.

Dr Robert Jackson, Niab has been exploring the need for decarbonising agriculture from the viewpoint of highly efficient use of inputs that are used in agriculture and horticulture.

He has focussed on ‘Precision Orchard Management for (the) Environment – or the POME project led by Hutchinsons. This multi-partner collaboration is combining AI and remote sensing using DRONE technology to address use of crop husbandry in orchards.

Orchards have been a very high input system for years, due to the apparent customer need for perfect fruit allied to the many pests and diseases that can compromise this aim. The POME group has learnt to re-visualise an orchard so that developing blossom/fruit (and tree health) are identified. The outcome is highly focussed pruning and other treatments and a quantified reduction in expensive and high-carbon footprint management requirements.

5
Becky Dodds, Director of Communities at Agri-TechE , browsing stand at Niab ATW event
David Prior-Hope CTO from FIBE
David Prior-Hope, CTO from FIBE, presenting at ATW 2025

Discussions in two rotating groups then discussed two vital components contributing to farmers-industry engaging on cultivation and use of novel and under-utilised crops feeding into the sort of value chains discussed in this event. The questions and delegate views are summarised below:

How can government incentivise farmers/growers to grow these sustainable product crops?

  • Government would benefit from a better understanding of how Agriculture works; this could lead to incentives and help for end users – such as the incentives seen for industry to use sustainable biobased materials and systems seen in France, Germany and Netherlands.
  • There are communication barriers; investment in infrastructure and knowledge – bases would facilitate better interaction between users and farmer-producers.
  • Gov could contribute to establishing a more effective/fair carbon – market where there is shared responsibility AND benefit right along the supply chain
  • Tax policy and legislation should be reviewed to both ensure a level – playing field for existing high-carbon products and novel biobased ones – alongside requirements for high energy-consumption/C-footprint industry to use a minimum level of sustainable products.
  • UK regulation on imports to ensure that the whole value chain is sustainable end-to -end in comparison to UK produced sustainable alternatives
  • Government provision of shared infrastructure to enable small and larger companies to process end-products; which can be rented by users to pay for themselves.
  • Match funding or help from initiatives by big farmer organisations e.g. ‘Anglia Farmers in providing impetus and help to growers.
  • Government could use templates from other industry to set up help or user ‘Hub’s such as is seen in glass industries.

How can industry and government reduce impediments to supply chains & end users to increase take-up?

  • Delegates noted that Scotland now has a ‘Zero Waste Policy; England and Wales would benefit from similar legislation to help remove cost barriers to take up of valorised products
  • Remove negative legislation that prevents use of novel or valorised or biobased products due to excessive and expensive testing regimes inappropriate to product safety issues.
  • Liberate the potential for utilisation of large capital pots, which could be used to invest in biobased and sustainable technologies – such as pension funds
  • Revisit national policies or government advice that prevent banks or other investors from supporting crops that have been artificially labelled as ‘high risk’ – such as Industrial hemp, which is erroneously linked to pharmaceutical crop lines.
  • Ensure fair, transparent and accurate labelling of products so that consumers can more accurately choose sustainable products in line with their expectations
  • Raise the profile of the benefits of Bioeconomy so that both consumers and industry can make more accurate decisions about their choices and preferences
  • Contribute focussed legislation to more accurate pricing of Carbon within carbon-trading marketplaces and include Agricultural outcomes in Low-Carbon Net-Zero calculations and reports.
  • Build on the excellent ADOPT; Farming Innovation Pathway calls; perhaps with slightly longer projects and a simpler set of questions.

ATW 2025: Pioneer Gene-Editing in Agriculture

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

Agri-TechE Week 2025 celebrates its 12th year! Our largest yet, featuring 11 events curated by Agri-TechE and hosted by our incredible member community, followed by the REAP Conference on 4th November. This week exemplifies innovation, collaboration, and forward-thinking in agri-tech.

Each event reflects the strength of our ecosystem, showcasing what our community can achieve and bringing together our growers, researchers, and technology developers. A big thank you to our members for hosting – we wouldn’t have an agri-tech week without you and we are very proud to have your membership.

Agri-TechE Week hosted by the RNAA at the Norfolk Showground

We were delighted to welcome Dr Philip Zegerman, Director of Technology and Research at Tropic Biosciences based on Norwich Research Park. A tropical seed company, with particular interest and expertise in bananas, rice and coffee, Tropic was established in 2016 and now employs 150 staff. The business is moving from a pure R&D focus to commercialisation, having previously raised a number of rounds of funding from investors including sovereign wealth funds.

By 2050, it is anticipated that 75% of global food demand will be from the tropics, but currently only around 19% of commercial R&D funding is spent in the geographical area.

6
Dr Belinda Clarke, Director Agri-TechE ; Dr Philip Zegerman, Director of Technology and Research at Tropic Biosciences; Mark Nicholas, MD of the Royal Norfolk Agricultural Association
5
Dr Philip Zegerman, presenting at ATW 2025 with the RNAA

Tropic use cutting edge technologies, including CRISPR gene editing, to increase crop resistance to critical diseases and reduce waste in the supply chain. Gene editing differs from genetic modification in that it involves making precise changes to an organism’s DNA, using enzymes to ‘cut’ the sequence and replace sections with material from the same host. The process effectively accelerates and focuses changes to DNA, shortcutting the breeding process.

Dr Zegerman outlined the pioneering work being undertaken by Tropic on bananas, which are the fourth most important crop globally in terms of calorie value. 100 billion bananas are consumed globally each year, and around half the crop is lost to wastage in the supply chain. The Gros Michel was, until the 1950s, the most commonly eaten variety until disease sent it to the edge of extinction. The Cavendish banana which we eat today is now under threat from Tropical Race 4 (TR4) – a soil-borne fungus that causes Panama disease.

Gene editing offers the opportunity to introduce disease resistance to the Cavendish, as well as extending the shelf life of bananas through slowed browning and degradation. This offers a range of benefits including minimising wastage, opening up the prepared food market, enabling access to more distant markets and reducing or eliminating the need for ethylene treatment.

More widely, Tropic’s proprietary gene editing platform, GEiGS® (Gene Editing induced Gene Silencing), offers gene editing possibilities in crops and livestock to improve their natural traits. Two current examples are a collaboration with British Sugar to produce beet with resistance to yellows virus, and work with Genus to develop disease resistance in pigs. Dr Zegerman highlighted the positive approach of the UK government to encourage gene editing, backed up with significant grant funding. The Genetic Technology (Precision Breeding) Act became law in England in 2023, and work is underway on a legislative and regulatory framework. Draft laws have been passed in the EU.

Tropic stands ready to work with growers and producers to develop solutions to issues affecting particular sectors.

For more information, visit https://tropic.bio/ and https://www.geigs.com/

ATW 2025: You have to start somewhere

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

Agri-TechE Week 2025 celebrates its 12th year! Our largest yet, featuring 11 events curated by Agri-TechE and hosted by our incredible member community, followed by the REAP Conference on 4th November. This week exemplifies innovation, collaboration, and forward-thinking in agri-tech.

Each event reflects the strength of our ecosystem, showcasing what our community can achieve and bringing together our growers, researchers, and technology developers. A big thank you to our members for hosting – we wouldn’t have an agri-tech week without you and we are very proud to have your membership.

After months of relatively dry weather Agri tech week started at The Morley Agricultural Foundation (TMAF) with an outdoor meeting in the rain, be careful what you wish for.

18 years ago TMAF commissioned then TAG (The Arable Group) now Niab to run a series of long term experiments. With the price of feed wheat at £60/tonne fresh thinking was needed to see a future in cereal production. A number of multifaceted experiments were started and now with 18 years of data it is difficult to sum it up in 2 hours.

First the guests took a tractor and trailer ride to the field where David Clarke explained the cultivations trial. This is a fully replicated trial using farm scale machinery, the plots are 12 x 36m. The treatments are plough, deep non inversion, shallow non inversion and a managed approach where we do what we think is best each year. Later back in a dry room Nathan Morris explained that generally the wheat and barley years gave good reliable data with break crops less so. The data shows that there are only slight differences in the 4 methods in the early years. The plough often gave slightly better yields but not always the best margin. You might expect the shallow cultivations to get tighter over time to the point where crops would suffer, this has not happened. In the last 6 years the shallow approach has show good growing conditions as the soil has restructured itself without the need for mechanical movement.

Nathan Morris and Jack Poulden demonstrated the various cover crop mixes of the Rotations Trial , including a permanent understory of clover. The aim is to improve soil structure, water infiltration, soil biology and nitrogen availability. The plots are split into 3 with treatments of  0% , 50% and 100% nitrogen fertiliser. The clover did not survive well with the farm standard 100% N dose and showed little benefit. In the 0% N plots the clover gave a improved yields although over all it was disappointing overall.

As mentioned there is a lot of data. For more information please look in the Morley Library  on www.tmaf.co.uk for New Farming systems. Alternatively contact TMAF via website Nathan.Morris@niab.com or David.Clarke@niab.com

 

ATW 2025 TMAF
Untitled design (18)

An “Oatstanding” break crop…

Meet the Network
Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

UK farmers are currently grappling with intensifying pressures, including managing persistent cereal diseases, insecticide resistance, and high input costs. This environment makes robust break crops essential, not only for their critical agronomic function in breaking disease cycles (for example in ‘take all control’), but also for their financial resilience.

By diversifying the rotation and requiring fewer inputs, break crops spread risk, helping to insulate the farm business from volatile commodity prices. However, while oilseed rape (OSR) has long been the traditional choice, it now faces a major threat in the form of cabbage stem flea beetle (CSFB), particularly since the neonicotinoid ban in the UK.

Making the case for oats

As growers seek low-input alternatives that deliver guaranteed returns, oats offer a compelling and timely solution as a white straw break crop alternative.

Too often dismissed as a niche crop tied to specialist contracts or health food trends, oats deserve recognition as a strategic staple with broad relevance across the British food system. With rising demand from processors, strong agronomic benefits, and a clear role in sustainable rotations, oats are well-placed to meet the twin pressures of market volatility and environmental mandates.

oat plant pexel
oats pexels 2

Agronomic resilience and environmental benefits

For farming professionals managing farm rotations, integrating oats is demonstrably smart business, providing immediate financial benefits and long-term environmental advantages.

Spring-sown oats effectively tackle persistent grassweeds like black-grass and brome, functioning as a powerful, natural “cleaner” crop. This strategy allows for the effective clean-up of fields, reducing reliance on specific chemical groups and bolstering resistance management strategies.

Furthermore, oats are crucial champions of soil health. They actively combat common soil diseases, notably take-all, by releasing natural compounds called ‘Avenacins’, which are antimicrobial compounds that inhibit the growth of fungi, and their presence in oat roots provides a natural defense mechanism against diseases that would harm other crops like wheat and barley.

Plus the economics are favourable: oats typically require lower inputs of nitrogen fertiliser and fewer fungicide applications compared to alternative cereals. This not only results directly in a lower cost of production, providing a reliable profit margin that aids farm diversification, but also a lower carbon footprint.

Driven by health: the stable domestic market

Then comes the sale. The domestic market for British oats is thriving, driven by strong consumer trends focused on health and nutrition.

Official surveys used by the Food & Drink Federation show only a fraction of UK adults meet the recommended daily fibre intake. Oats, rich in beta-glucan (a soluble dietary fibre), are a great candidate to address this lack of fibre.

The connection to public health is reinforced by EFSA Health Claims that state that beta-glucan from oats contributes to the maintenance of normal blood cholesterol levels and the reduction of blood glucose increase after eating.

This robust link between oats and significant health outcomes has driven major investment from leading UK millers and processors, notably Richardson Milling UK, which maintains extensive local merchant and grower partnerships. Their commitment provides the domestic agricultural sector with a stable, structurally supported market, which through grower contracts offers insulation from the unpredictable fluctuations of global commodity markets.

Market realities and the quality challenge

While the long-term outlook for oats is positive, growers should be pragmatic about the challenges. Like all crops, the farm-gate value can fluctuate with the broader commodity market.

More specifically, the major technical challenge for growers is in providing consistent delivery of high-specification milling-quality grain. Key to this is the de-hulling process – the requirement to cleanly and efficiently remove the tough outer husk to reveal the usable core – called the ‘groat’. Millers assess quality using two key metrics: the percentage of usable groat and the grain’s hullability.

When adverse conditions, such as low moisture during the summer, impede grain filling, the groat can develop poorly, and in some varieties, the husk can stick firmly to the kernel. This results in poorer performance in the mill and higher hulling losses.

The long-standing success of the IBERS-bred winter oat variety ‘Mascani’ demonstrates that genetic breeding offers the best primary defense against quality issues. Ultimately, whether growers select high-spec husked oats or opt for naked oats (which naturally bypass the hulling problem), maximising premium contract potential requires leveraging variety selection.

Knowledge Hub size images (4)
Brin Hughes, Agronomy Manager, Richardson Milling UK
u19128-Bedford-Mill2

Partnering for quality: Richardson Milling UK

Recognising that consistent quality is in everyone’s interest, Richardson Milling UK actively invests in its own trials research, often partnering with major oat breeders to identify the best available varieties and growing techniques to ensure farmers reach the best possible yields and quality. This collaborative approach ensures farmers can reliably meet milling specifications, secure premium contracts, and contribute to a resilient, health-driven domestic supply chain.

In short, oats are no longer a niche crop, they’re a strategic asset with national relevance, backed by a sector ready to support growers who seize the opportunity, with “oatstanding” potential!

ATW 2025: The National Food Strategy – the role of agri-tech in strengthening the UK’s food system

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

Agri-TechE Week 2025 celebrates its 12th year! Our largest yet, featuring 11 events curated by Agri-TechE and hosted by our incredible member community, followed by the REAP Conference on 4th November. This week exemplifies innovation, collaboration, and forward-thinking in agri-tech.

Each event reflects the strength of our ecosystem, showcasing what our community can achieve and bringing together our growers, researchers, and technology developers. A big thank you to our members for hosting – we wouldn’t have an agri-tech week without you and we are very proud to have your membership. 

GK Strategy was delighted to host a webinar for Agri-TechE during #AgriTechWeek that featured former health minister Steve Brine, and food systems expert Honor Eldridge.

Food systems expert Honor Eldridge and former MP Steve Brine.

The discussion kicked off with Steve Brine setting the political context of the government’s national food strategy. While the Chancellor has soured relations with the agricultural sector, there is a clear political imperative for Labour MPs to rebuild trust and engagement with the sector. Newly elected Labour MPs in rural marginal constituencies are an important stakeholder in this process.

For the new national food strategy to succeed where its predecessor failed, it needs teeth and not just strong rhetoric. Steve Brine highlighted how fiscal mechanisms will need to be stronger to truly integrate public health priorities and the country’s food systems. Honor Eldridge spoke about how food supply chains demand stronger incentives to drive positive environmental change, including expanding access to agri-tech solutions to SMEs. Expected in Spring 2026, the publication of the national food strategy’s implementation action plan will be a defining moment for the government and the sector.

Both panellists agreed there is a role for the sector to change perceptions of agri-tech among policymakers. Honor brought to light the huge economic potential of agri-tech to help producers ‘do more with less and drive efficiencies’ which strongly aligns with the government’s economic objectives. Steve underscored the importance of framing engagement with Labour MPs in terms of social justice and inequalities. Agri-tech is a vital tool in addressing some of society’s most pressing public health priorities, can improve the country’s food resilience in boosting domestic production, and can help create and develop climate smart farming practices.

If you would like to pick up the conversation, please do not hesitate to contact thea@gkstrategy.com

  • *I have permission from the copyright holder to publish this content and images.

Webinar: A practical guide to protecting plant innovations in Europe and the United Kingdom

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

Protecting valuable plant varieties and plant biotechnological inventions requires a nuanced understanding of the evolving legal environment. With regulatory changes and new legislative proposals creating a dynamic landscape for gene-edited plants, this webinar will provide you with the knowledge to make informed strategic decisions in Europe and the United Kingdom. Dr Daniel Shaw and Dr Carsten Reinhard will guide you through the latest developments, offering practical insights into:

  • Navigating the European and British Plant Variety Right (PVR) Systems: Learn the key differences and practicalities of filing and managing plant variety right applications in both jurisdictions.
  • Mastering Plant Patentability: Get up to date on patent-eligibility requirements for plant-related inventions in the European Patent Office, including possible implications of the ongoing debate on patents for gene-edited (NGT) plants.
  • Strategic IP Management: Discover how to build a cohesive IP portfolio by strategically using both patents and plant variety rights to maximise your protection and commercial advantage.

Join us on 11 November 2025 at (16:00 GMT) to ensure your IP strategy is aligned with the current legal realities of plant breeding and agricultural biotechnology.

Register here:

  • *I have permission from the copyright holder to publish this content and images.

Is scaling ever plain-sailing in agri-tech?!

Agri-TechE Blog
Agri-TechE
Minister for Food Security and Rural Affairs, Dame Angela Eagle, talking with Agri-TechE Director, Dr Belinda Clarke.

“Growing pains; the struggle to scale in agri-tech”

The recent announcement at WATIS of the UK’s new “Agri-Scale” programme (with Agri-TechE member MTC as partner) shows the government’s recognition of the challenges of growing agri-tech businesses. But why is agri-tech growth such a bumpy road, and what are we doing to tackle it?

The “scale-up challenge” is a well-articulated issue that isn’t unique to agri-tech but one which is, for various reasons, even harder in our sector. Seasonality (you may only get a data set once a year), the weather, pests or diseases wiping out a critical on-farm trial, and the lack of “agri-literacy” among some investors means the ground for agri-tech growth hasn’t been as fertile as we’d like.

Added to that, some farmers won’t engage at scale without the business having a proven track record. Their (not unreasonable) concerns about working with a small venture that might not stay the course are common and threatening to strangle the growth ambitions of many businesses.

Global from the get-go… or not?

There is often a mismatch between the ambitions of the founders and their investors, and the support structures in place to help them. Investors (especially venture capitalists) – with a keen eye on the size of the prize – might push to “go global” to gain rapid growth in different markets.

But a lack of growth-stage capital or finance for operational scaling – certainly in the UK – might be at odds with that ambition. This can send UK-seeded companies off-shore in search of a more nurturing environment in which to flourish – taking their value with them.

There is also a shortage of mid-market support structures. Companies quickly outgrow incubators and accelerators years before they’re ready for exit, so they turn to non-dilutive grant finance to get them through the Valley of Death.

This can be a lifeline, it can also trigger investor scepticism – demonstrating that they are great at writing grant applications, not gaining commercial traction. So, while it’s a useful strategic tool, it should be deployed with caution.

 

Charles Veys, CEO FOTENIX, at REAP 2019
Charles Veys CEO FOTENIX, at REAP 2019
Cara Griffiths, Co-Founder and CTO of SugaROx, at REAP 2022
Cara Griffiths, Co-Founder and CTO of SugaROx, at REAP 2022

Over a decade of REAP Start-Up Showcases

At our upcoming REAP conference we’ll be featuring our hotly-anticipated line-up of growing ventures seeking investment, partners, collaborators, and customers.

Looking back over the years, it’s heartening to see some of the businesses who are delivering the technology at scale. Some through strategic partnerships (such as Yagro and fieldmargin who were part of the 2015 Start Up Showcase cohort), Better Origin (2015) is still going strong, as is Dogtooth Robotics (2016), Petiole (2017), Fotenix (2019), Sound Agriculture (2021) and SugaROx (2022), and many more of their counterparts we have featured.

“What are your prospects?”

We like to think we have got pretty good at picking winners – in all modesty!

In other sectors, such as pharmaceuticals, the sole aim of many companies is to grow the value in the business for an acquisition or licensing deal with a big player. We need to get better at developing a long “engagement” with the ambition of an eventual “marriage”, rather than lots of singletons hoping to gain traction one farm business at a time. It might just help with the scaling issue to have a willing suitor waiting.

To discuss this in more detail, Agri-TechE is hosting an event in partnership with Syngenta to discuss global de-risking and scaling – it is invitation only but if you are growing global and would like to apply to join us, please get in touch.

Agri-TechE partners with leading farming voices in NEW ambassador programme

Agri-TechE Article
Meet the Network
Agri-TechE

Agriculture is rapidly changing with the evolution of technologies, continuous innovations, and a demand for efficient solutions. To better support the industry, Agri-TechE is bridging the gap between farmers and technology-driven businesses and is now working with leaders and social media voices to engage both communities on a wider scale.

With rising input costs, uncertain supply chains and changing policies, it’s no surprise that farming is always looking for new ways to work more effectively. Furthermore, with funding seemingly favouring AI innovations (as discussed at this year’s Focus on Finance Event), developing technology has to work harder than ever to offer the right solutions to farmers.

To broaden their scope and influence, Agri-TechE has launched its new ‘Ambassador Programme’ in 2025 to unite well-known voices, foster genuine discussions and interactions, and co-develop the right kinds of innovative solutions.

To begin with, the programme is partnering with a small group of farmers and agronomists, offering them opportunities to engage with emerging technologies, share insights from their perspectives, and contribute to a wider discussion about the changing agricultural landscape.

Kicking off this autumn, Agri-TechE has announced the first set of three key ambassadors, featuring:

  • Farmer, agronomist,  and social media creator, Louise Penn;
  • Potato farmer and school educator, Luke Abblitt; and
  • Agronomist and National Technical Adviser for Regenerative Farming, Todd Jex.

Dr Belinda Clarke, Director of Agri-TechE , says, “The ambassador programme is a fantastic opportunity for farmers and innovators to really share their stories, offer on-the-ground opinions and showcase what Agri-TechE has to offer.

“At Agri-TechE , we are excited to partner with the first cohort, especially as they join us at this year’s REAP Conference.

In November, the ambassadors will attend REAP, providing an opportunity to network with other leaders and explore new technologies in the industry.

 

Meet the Ambassadors

Louise Penn, Agronomist and Farming Consultant

Louise supports her father and brothers on the family’s mixed farm in Northamptonshire, where 2,500 breeding ewes graze rented grassland alongside a continuous wheat rotation and a small cattle enterprise on 550 acres under an AHA tenancy.

Louise is also a Ceres Rural agronomist and farming consultant working across arable farms and vineyards, with a focus on regenerative agriculture, Louise is passionate about soil health, low-input systems, and the potential of tech and AI to transform farm decision-making.

She’s always on the lookout for new tools to test and share, especially in precision agronomy.

Louise Penn
Louise Penn
Agronomist and Farming Consultant

“Technology is so important in agriculture. There is so much that we can do to be more efficient and ultimately more profitable.

“Within my job as an agronomist, I see there are so many things that we can be doing to adopt technology and make the job more precise.

“It’s really great to be part of Agri-TechE , go to different events and be part of the network, so I know what cutting-edge technology is available and how I can adopt that on my family farm as well as across my clients,” Louise says.

Garnering almost 10,000 followers on Instagram @louisepennagronomy_ as well as a voice on other social media platforms, Louise shares her farming life with videos from out in the field to valuable takeaways at industry conferences, and will continue to use her platform to showcase her part in the ambassador programme.

 

Todd Jex, Agronomist and National Technical Adviser for Regenerative Farming

As a leading agronomist and the National Technical Adviser for Regenerative Farming, Todd brings a wealth of expertise and passion to the industry.

In his current role, at Agrii, he serves as the national technical advisor for regenerative farming, coordinating trials with a particular focus on soil health and crop nutrition.

A hobby beekeeper, in his spare time Todd observes interactions between pollinators and arable farming systems.

Todd Jex
Todd Jex
Agronomist and National Technical Adviser for Regenerative Farming

“UK farming is changing at a pace probably not seen since the introduction of tractors.

The opportunity to work alongside forward-thinking researchers, scientists and tech businesses to help improve on farm profitability and overcome some of the challenges facing in the industry is most exciting,” Todd says.

Growing up on the Dorset/Wiltshire border with farming roots, he studied at Harper Adams University and graduated in 2011 with a BSc (Hons) in Agriculture with Crop Management.

Since then, he has earned the BASIS Diploma in Agronomy and the HAUC Graduate Diploma in Agronomy.

Todd has worked as an agronomist in southern England since graduating, managing a large area of predominantly combinable and forage crops.

Todd was named Arable Advisor of the Year at the Farmers Weekly Awards 2023, and the National Arable and Grassland Awards Young Agronomist of the Year 2024. Find Todd on LinkedIn.

 

Luke Abblitt, Potato Farmer and School Educator

Growing up on the tenanted family farm in the Cambridgeshire fens, Luke has always lived and breathed farming.

After acquiring his own council holding in 2011, his farming operation now spans 400 acres growing cereals, sugar beets, and potatoes, and he continues to embrace technology on the farm. He has recently installed a robotic potato stacker to increase efficiency.

However, with financial pressures, Luke has to be selective when choosing the right technology for him, and the partnership with Agri-TechE will enable him to have key conversations with innovators to discuss what the future of farming needs.

Luke Abblitt
Luke Abblitt
Potato Farmer and School Educator

“I’m very excited to be an Agri-TechE ambassador!

With the pressure facing the industry, we are looking at new ways to increase our productivity and margins, embracing new technology is one of the ways we can make ourselves more sustainable,” Luke says.

Outside of the farm, Luke continues to make an impact working with NFU Education’s Farmers for Schools initiative to help children learn more about farming and inspire careers in the sector.

He also creates educational videos seeing him generate tens of thousands of views across his social media @downondaintreefarm.

Additionally, he meets with MPs to discuss political farming issues to advocate for change in the industry.

 


The three Agri-TechE ambassadors will be attending this year’s REAP conference on November 4th at the KingsGate Centre in Peterborough, which aims to address the industry’s pressing questions and offer solutions for its future.

The event will start with a farmer’s breakfast, featuring a timely discussion from keynote speaker Minette Batters, farmer and member of the House of Lords.

You can join the ambassadors at this year’s event by booking a ticket for REAP 2025.

Downforce Technologies Featured in Manulife’s Natural Capital Report

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

Soil Carbon Data for Scalable, Audit-Ready Climate Reporting

Downforce Technologies has been recognised in Manulife Investment Management’s Natural Capital Report 2024 as a key data partner in advancing scalable, credible soil carbon monitoring for sustainable land management.

Manulife – one of the world’s largest natural capital investors – is using Downforce’s high-resolution platform to monitor and assess soil health across its global farmland portfolio. By integrating Downforce’s data with their regenerative agriculture programme results, Manulife has gained critical insight into how practices such as cover cropping, reduced tillage, and crop rotation are influencing long-term improvements in Soil Organic Carbon (SOC).

Enabling Natural Capital Accounting at Scale

For asset managers, corporates, and landowners committed to climate goals, soil carbon is becoming a vital component of nature-based climate reporting. But for data to support financial-grade decisions, it must be robust, repeatable, and auditable.

That’s where Downforce delivers a unique advantage:

  • High-resolution SOC data from every 10m x 10m pixel
  • Repeatable insights derived from satellite imagery and geospatial analysis
  • Annual SOC data informed by observations every 10 days
  • Aligned with ISO 14064-1 and ISO 14064-2 for GHG accounting and removals reporting

Whether you’re validating the impact of regenerative practices or embedding soil carbon into broader ESG disclosures, Downforce offers a fast, cost-effective path to data that stands up to scrutiny.

Read the full Manulife Natural Capital Report 2024 → see here 

Contact us to learn how our data can support your climate reporting or investment strategy.

  • *I have permission from the copyright holder to publish this content and images.

Case Study: Good Earth Cotton

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

“I’ve been in this space for nearly eight years, and I can’t find anything more compelling than this technology.”

Danielle Statham describes her discovery of Downforce Technologies’ remote measurements of soil organic carbon (SOC) which provide historic data and annual monitoring of carbon at 10m resolution, as a “game changer”.

Danielle and her husband David co-own Sundown Pastoral Company and their cotton brand, Good Earth Cotton®, global leaders in regenerative cotton farming, producing cotton that is designed to restore ecosystems by improving soil health and capturing carbon.

Since starting the venture, the pair has been driven by a mission to lift the environmental profile of cotton and provide their supply chain with a climate beneficial fibre, but they needed a way to measure carbon levels at scale and monitor the progress throughout the growing season.

“Downforce gives us the metrics we need to prove our environmental claims,” Ms Statham said.

“It’s not just about saying we’re regenerative, it’s about showing it with real data and transferring that knowledge with integrity.

“Soil tests are essential for NPK testing, but we’re only positioning one point with a soil test. With Downforce, you get thousands of points.

“We thought it was too good to be true at first. But we gave Downforce a few blind tests in a biochar trial paddock where we had multiple soil test results. The Downforce figures came back as pretty much identical.

“The technology itself is a game changer for agriculture and environmental recordings at scale and having someone like Jacquie (McGlade, Downforce Co-Founder and Chief Scientist) and her intel in this space provides tremendous support.

“We work directly with many global brands. Greenwashing is an issue in the fibre industry as much as the textile and garment industry and legislative changes are tightening with what can and cannot be claimed. We can stand side by side with honest GHG Protocol-aligned environmental data, supported by real scientific research from experienced scientists.”

By delivering greenhouse gas emissions data through a three-year central moving average, Downforce enables Good Earth Cotton to quantify the positive outcomes of their farming practices.

Verified Traceability

Full transparency across the cotton supply chain is another key area where Downforce’s data helps Good Earth Cotton substantiate their claims.

Good Earth Cotton has partnered with FibreTrace®, a technology that provides full traceability for every bale of cotton. By embedding a luminescent pigment to the cotton at the gin, FibreTrace provides full fibre integrity and transfers the fibre intel when scanned at every stage of the supply chain, providing both physical and digital verification.

“Traceability has come a long way in recent years, but many brands still have no idea where their cotton comes from or the origin of the fibre it may have been blended with,” Ms Statham said.

“FibreTrace is like tracking a package, or putting an air tag on the cotton. By combining real-time digital monitoring with physical scanning of the garment, it gives visibility across the supply chain, so brands know exactly where their cotton comes from and where it ends up.”

With cotton traveling across continents and blending with other fibres, FibreTrace ensures that Good Earth Cotton’s product can be traced back to the source, maintaining the integrity of the product through to the finished garment or through to recycle.

Watertight traceability requires tangible, verifiable scientific data – which is where Downforce comes in. The data on greenhouse gas emissions, carbon sequestration, and soil health provided by the platform is a safeguard for Good Earth Cotton to verify its product across the supply chain.

Rodd and Gunn’s Shift to Verified Cotton

New Zealand-based menswear brand Rodd and Gunn relies heavily on cotton, which makes up more than 80% of its product range. While the brand has long used high-quality cotton, achieving full traceability back to the farm has proved challenging in the past.

Samantha Helmold, Rodd and Gunn’s Sustainability and Ethical Sourcing Manager, said that changed when Rodd and Gunn partnered with Good Earth Cotton.

“Good Earth Cotton were extremely transparent from the moment we met, providing a level of verified traceability that we previously struggled to achieve,” Ms Helmold said.

“In 2019 when we started voluntary reporting under the Australian Modern Slavery Act, we were becoming increasingly concerned about the allegations of forced labour linked to certain cotton growing regions. With the oncoming global supply chain legislations and increased NGO scrutiny, being able to confidently verify the origin of our cotton became our number one priority.

“Good Earth Cotton, backed by Downforce Technologies, provides us with a complete solution – physical and digital traceability with verified environmental data to support our claims.”

By integrating Good Earth Cotton into its products, Rodd and Gunn now have full transparency across a large majority of their cotton supply chain. FibreTrace ensures the cotton can be scanned and verified at every stage, while Downforce provides environmental impact reports that quantify its footprint.

“We won’t make a claim on our products that we can’t support with verified data,” Ms Helmold said.

“The combination of FibreTrace and Downforce’s data gives us the confidence to know that we’re meeting our commitment to responsible sourcing.

“It provides the consumer with a level of trust and assurance, empowering them to make a purchasing decision based on their own social and environmental values.”

The investment has been significant. In the first season, Rodd and Gunn sourced 300 tonnes of Good Earth Cotton to pilot across some of their core products. Due to an overwhelmingly positive response, the brand increased its order to 1,300 tonnes the following season, enough to produce over 1.5 million garments across their polo, tee, sweat and knitwear categories in the coming year.

The partnership with Good Earth Cotton has also strengthened Rodd and Gunn’s ability to prepare for future challenges, including global regulatory pressure, climate disclosure reporting and growing scrutiny over supply chain practises and partnerships. By leveraging the tools provided by Downforce and FibreTrace, the brand is well-positioned to meet these demands while continuing to deliver high-quality products into the future.

  • *I have permission from the copyright holder to publish this content and images.

Wilder Sensing’s birdsong data reveals wildlife health of farmland

Meet the Network
Agri-TechE

What if you could track the health of your farm’s ecosystem just by listening? That’s the aim of Wilder Sensing, a company using bioacoustics – the sounds of nature – to help farmers and land managers measure their impact on biodiversity.

It was during the COVID lockdown that founder Geoff Carss, a software engineer by trade but a keen naturalist, started to consider how we could better measure our impact on the environment.

“It’s a really complex subject,” he says. “There’s so many different taxa and they interrelate to each other, so how can we start to measure this?”

He was looking for an approach that was low cost, scalable technically, commercially and geographically, underpinned by good science, and could produce results that would be easy for people to understand.

The answer was bioacoustics and the use of a simple recording device, an unobtrusive green box, consisting of a microphone, batteries and a memory card.

“It’s very straightforward to obtain vast amounts of data,” he says. “You can record 24/7 and use multiple devices across a site or farm.”

After successfully pitching an idea to use the recorders on BBC’s Springwatch in 2024, six recorders created over half a million records of identified bird calls in six weeks. That doubled the following year, when eight recorders over 10 weeks collected almost a million records.

Processing all that data is where the complexity begins, although the actual process is rather underwhelming, Geoff says. “It’s designed to be simple. You put the memory card in a computer, upload the audio files through a file manager and then everything happens in the background.”

The ‘background’ is using artificial intelligence and machine learning algorithms to identify individual bird species, explains Cat Scutts, Wilder Sensing Business Development Manager. Further down the line, the aim is to expand their capacity to also identify bats, mammals and some insect species.

“AI gets a bit of a bad rep, particularly around the environmental impacts of energy use and water for cooling. But the AI and machine learning we use is discriminative rather than generative AI.

“This has a much lower environmental impact,” Cat says. “The approach also saves a huge amount of time, money and potential fuel costs compared with an in-person survey – it’s very efficient.”

Wilder Sensing biodiversity monitoring and reporting
Wilder Sensing biodiversity monitoring and reporting
bird1

How the data is revealing the hidden stories of farmland wildlife

A primary use of the data is to track how wildlife responds to changes in farming or land management practices. Farmers can use recorders to establish a baseline of species currently on their land, and ongoing data to see how bird species change after implementing new strategies, such as joining a Sustainable Farming Incentive scheme or moving to regenerative agriculture.

“For example, you might track key indices such as the farmland bird index, which has declined significantly over the past 40 years,” Geoff says. “We can tell you what species are present, and which are absent. Farmers might then choose to work with an ecologist or farming wildlife advisory group to improve the index or attract a specific species back.”

Beyond presence and absence, the information helps reveal insights into bird/wildlife behaviour through the year, Cat says. “That kind of data gives you stories and insights into what impacts climate change and other environmental changes are having on species, and the underlying impact on the function of the ecosystem.

“It gives you an idea of the state of the health of the ecosystem and the environment.”

One such example came from the second Springwatch appearance in 2025. That data showed how resident birds, such as dunnocks, were breeding earlier in the year due to a changing climate, Geoff says.

This was having a potentially significant consequence on cuckoos, which arrive in mid to late April. Typically, they parasitise the nests of dunnocks along with other bird species.

“But now, by the time cuckoos arrive, it’s too late, which means they have fewer nesting options to choose from. And when you delve deeper, you find there are different genetic lineages in female cuckoos, which means they target a specific species to parasitise so their eggs look very similar to the target species.

“The concern is if they cannot parasitise dunnocks’ nests anymore, that lineage could die out.”

wilds
bird2 pics

Looking Ahead: Building Resilience After Another Testing Season

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

I’m still undecided on how I feel about this season, and from an agronomic perspective, I can’t quite predict where yields will land. On one hand, crops have faced relentless pressure: a wet autumn followed by a record breaking dry spring. But on the other hand, some crops have surprised me and are holding up remarkably well.

Oilseed rape crops, in particular, have developed large seed size and stayed remarkably clean. We’ve seen little to no disease all season across the board. The wheat, as expected, is burning off fast, but there’s still a fair amount of green leaf area left for grain fill. I’m cautiously optimistic about hitting protein targets, which feels more achievable this year.

That said, I think most of us are tired of the constant extremes in the weather. But I’m slowly coming to terms with the fact that this isn’t an anomaly anymore, it’s becoming the norm.

At home on the family farm, our investment in regenerative farming and building soil resilience has really paid off. After the 270 mm of rain we had at the end of September, we couldn’t even think about drilling until mid-November. Yet, the crops look remarkably well considering the challenges. The lighter land, in particular, has benefitted from being left undisturbed. Moisture retention has been far better, and those fields aren’t burning off or showing drought stress as badly as we would’ve anticipated.

Next year, like many of my farming clients, I’m already focusing on the future, though I’ll admit, we’re all getting a bit fed up with constantly hoping that next year will be better.

We do, however, have a number of positive changes on the family farm that we have implemented this year. We were fortunate to secure an SFI agreement before the scheme paused on the 11th of March, though I have to thank a well-timed rumour from a friend for that. Thankfully, I submitted Dad’s application just in time!

Our SFI agreement is designed to support regenerative practices we are already doing, such as direct drilling, companion cropping and no insecticide. As well as helping us to develop and implement further practices such as catch cropping and variable rate application of nutrients. These are to be layered onto our continuous wheat rotation. Some may question whether this is a sustainable rotation in a regenerative system. However, I do believe there is a place for this rotation in a regenerative system and above all this rotation will be profitable in a time when many rotations are marginal. There are several farmers in our area successfully growing continuous wheat with minimal take-all issues, largely thanks to healthy, functioning soils. My aim is to prove that you can grow your most profitable, highest margin crop year after year, but with one critical addition: diversity.

Read the full article here