The Rise of Precision Agriculture in the UK: A Sustainable Future for Farming?

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

As part of our “Back to the Future” project, we’re asking Agri-TechE members to reflect on how the agri-tech industry has evolved over the past decade and to share their vision for the next ten years. By compiling these insights, we aim to create a powerful outlook on the future of agriculture, a compelling call to arms for the industry driven by the diverse perspectives of our community.

This submission is part of the collection of reflections and predictions from our members, offering unique perspectives on the industry’s past milestones and future directions. Each contribution adds to a broader dialogue about the innovations and challenges that will shape the next decade in agri-tech.

Ten years is a long time in agriculture. During the mid-2010s, many farmers were growing wheat and oilseed rape on short rotations that invariably involved significant soil inversions as they had many chemical options available to control pernicious weeds, pests and diseases.

Today, oilseed rape is grown on just over a third of the hectares of its peak due to the lack of pest control options, you can get SFI payments for not using an insecticide, and the use of the plough is less and less evident.

And the changes have not stopped there: UK agriculture is undergoing a remarkable transformation, with the noise of drones and the hum of laptops replacing some of the more traditional sounds on the farm, and while the core values of dedication, hard work, and experience remain, the methods employed are evolving rapidly.

Precision agriculture is at the forefront of this change, offering a vision of producing more food with less waste, all without expanding agricultural land. This technology and data-driven approach utilises tools like GPS for precision drilling and fertiliser application, while generating vast amounts of data to optimise farm operations. The benefits are clear: reduced environmental impact, increased efficiency and profitability and a boost towards achieving net-zero targets. Producing food and biomaterials to the highest quality standards rather than just exporting our environmental and carbon footprint and growing less.

However, the path to a high-tech future is not without its challenges. The adoption of these technologies comes with a hefty price tag and requires a new skillset and mindset for farmers to navigate. There is a need for government support whether through incentives, knowledge exchange, education, training and clear data protection regulations to encourage wider adoption, and the complexities of adoption may well act as a deterrent for some farmers.

The future of precision agriculture extends beyond hardware and software. The exciting field of genetics offers a glimpse of revolutionary advancements. The Precision Breeding Act, introduced in May 2023, paves the way for a new era in agricultural science. Imagine crops with greater resistance to disease, capable of enduring extremes of weather, high in vital vitamins and nutrition and delivering higher yields – such crops already work in the field but will require a pragmatic approach by regulators if the significant benefits for society that they offer are to be unlocked for use on UK farms.

Farming in the UK in ten years’ time will undoubtedly be at least as different as the previous ten years but there is much to be optimistic about. Better crop varieties grown in a better way, with a real understanding of what inputs are needed and where optimising land use for food, biomaterial and biodiversity production, combined with a better connection between those that produce food and those that eat it, will certainly result in a more sustainable approach and a better future.

The Internet of Plants

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

As part of our “Back to the Future” project, we’re asking Agri-TechE members to reflect on how the agri-tech industry has evolved over the past decade and to share their vision for the next ten years. By compiling these insights, we aim to create a powerful outlook on the future of agriculture, a compelling call to arms for the industry driven by the diverse perspectives of our community.

This submission is part of the collection of reflections and predictions from our members, offering unique perspectives on the industry’s past milestones and future directions. Each contribution adds to a broader dialogue about the innovations and challenges that will shape the next decade in agri-tech.

Precision agriculture and utilization of “big data” has been spearheading the farming revolutions of the 21st century. For example, John Deere tractors have been collecting and streaming soil and crop condition information in real time for over a decade. Similarly, the use of environmental condition sensors (e.g. soil moisture, relative environmental humidity, and temperature), is a common and essential factor in modern agriculture.

These technologies can be broadly considered to be the foundations to a future Internet of Plants (IoP). The IoP aids in the understanding of real-time, real-world crop health conditions, improving farming decision making, enhancing yields, and reducing input costs.

Traditionally, understanding soil, plant tissue, and irrigation water nutrient conditions have required physical sample collection and 3rd party, laboratory-based analysis. This can often be labour intensive, time-consuming, and costly. More importantly, in the case of soil analysis, this provides mainly inferred information on the health status of crops.

To bridge this conceptual gap, and further contribute to the future of the IoP, PlantMetrics have developed a novel in-vivo plant health sensor, able to monitor stress and nutritional requirements in real-time, directly from the plant itself. Agri-TechE assisted greatly in facilitating our relationship with Russel-Smith Farms, better enabling us to develop our technologies in line with practical advice on sensor requirements.

We predict that sensor technologies and IoP networks will be increasingly utilized in agriculture, with sensor technologies maturing and evolving based on valuable real-world data. Ongoing advancements in the field aim to optimize crop yields, resulting in customized agricultural sensor solutions and increasing sensor adoption for reliable and sustainable food production in the future.

As technology developers, it is essential that our product design, testing, and developmental meets the requirements of farmers and growers, and Agri-TechE is an invaluable organization to facilitate these relationships.

Driving Innovation in Agri-Tech

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

As part of our “Back to the Future” project, we’re asking Agri-TechE members to reflect on how the agri-tech industry has evolved over the past decade and to share their vision for the next ten years. By compiling these insights, we aim to create a powerful outlook on the future of agriculture, a compelling call to arms for the industry driven by the diverse perspectives of our community.

This submission is part of the collection of reflections and predictions from our members, offering unique perspectives on the industry’s past milestones and future directions. Each contribution adds to a broader dialogue about the innovations and challenges that will shape the next decade in agri-tech.

What trends you have seen in over the past 10 years?

 Ten years is quite a long time in technology!  The continued emergence of robotics, the use of drone technology and the ongoing development of plant sciences have all been areas of significant growth in the past ten years.

There has also been an encouraging proliferation of accelerators and incubators for agri tech with researchers being given much needed space and support to develop their ideas and technologies.

We are also seeing an increasing number of international collaborations – the UK is good at developing world class agri-tech!

What support does your area need to enable advancement in agriculture in the coming 10 years?

There needs to be greater collaboration between research and developers as we come across so many people trying to do the same thing. If we could find a way to efficiently optimise the use of brains and money we would be propelled into a completely different level of innovation.

There is also the age-old challenge of translating and commercialising that science and currently a significant amount of UK research is being commercialised overseas due to a lack of the entrepreneurial skills needed to achieve this successfully.

Alongside all of this that there needs to be more engagement with grass root farmers, agriculturists and advisors as to what they actually need rather than what people think they need – less blue sky and more brown earth!

There is also the challenge of deployment as cost can be a significant factor in farmers and landowners being able to embrace and commercialise at scale the technologies being developed to, for example, address climate change. One way to achieve this would be if supermarkets offered longer term contracts to farmers, then it would enable producers to invest at the required scale.

In terms of regulation natural capital solutions need to develop strong robust models to give confidence to investors in those markets, underpinned by strong codes and regulations, for example an equivalent of the peatland/ woodland code for soil carbon.

What trends are you hoping to see in the future?

Diversification of funding is necessary to continue to retain world class science in the UK.

The government has already identified unlocking money held by pension funds as a potential source of financial support but the means and mechanisms to actually deploy those funds is yet to be identified and delivered.  However, diversification of funding can come from many sources including Family Offices, many of which have agricultural land amongst their asset class, as well as sovereign wealth funds.

It would be great to see the realisation of the vision of the UK as a Science Superpower by not only starting companies here but retaining them as they scale.

 

Nicola McConville, Partner

Mishcon de Reya LLP

Building a Network in AgriTech

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

How do you go about building networks in the AgriTech sector?

AgriTech is a community and, whilst being a domain that has seen large growth in recent years, remains a relatively small world. We see the same faces on a regular basis, and even when connecting with somebody new we often find that we have many shared acquintances.

This is part of the beauty of operating in the agtech sector; it means you can immerse yourself in a relatively short period of time. Not to mention that it’s a world that embraces new people, whether you come from an agri / faming background or not (as new innovations take off, the input of those with different backgrounds and viewpoints is normally welcomed and encouraged!).

At AgRecruit, we have many years of recruitment experience in the agtech domain – yet we are not a team of agriculturalists by origin. Instead, we bring together different recruitment backgrounds – in areas such as technology, engineering, the sciences and more – that allow us support agritech businesses when it comes to hiring across a range of different disciplines. We learned long ago not to be embarrassed about our lack of conventional farming experience – we are bringing something to the sector that has been honed by our experiences outside of it.

In building your networks in this universe, focus on what you can bring to the table, rather than worrying about what you don’t have. Wherever you are in the world, it’s likely there are agtech networks – who will be welcoming of new faces – that you can ingratiate yourself with. From Agri-TechE and The AgriTech Centre in the UK, to 39 North (Missouri) and The Combine (Nebraska), there are many out there!

Even from a standing start you may well find that it doesn’t take too long to get a solid foothold in the domain.

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eg technology launch Technology Readiness Level (TRL) assessment

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

Comprised of both a self-assessment diagnostic tool, through which innovators can assess the Technology Readiness Level of each integral element of their development, and a Framework detailing the stages of product development maturity, our TRL assessment is a practical way for innovators to assess the status of their technology and understand the level of work required in order to bring their technology to market. Aligned with the Horizon Europe TRL scale, the eg model demonstrates how the TRL scale integrates with the product development roadmap, providing innovators with strategic actions on which they should focus in order to streamline their route to market and maximise their chance of product success.

Director at eg, Rouzet Agaiby says:

Product development is highly nuanced and extremely complex. At eg, we are lucky to work on a wide variety of projects and extremely innovative product developments; however, one common issue we encounter is the varied interpretation of how far along the development roadmap a product really is. TRLs are utilised across industries and applied regularly within product design and engineering to assess the maturity of the critical technology being developed. However, there are very few TRL scales which directly integrate with the full product development roadmap, incorporating both clinical and commercial pathways. By integrating TRLs into our development roadmap, we are able to give innovators better visibility and a clearer understanding of the needed processes and requirements. This tool will therefore be invaluable in ensuring critical steps aren’t missed, developments are optimised and in turn the route to market is accelerated”.

 Lois Dixon, eg Marketing Manager says:

The eg TRL assessment is a fantastic way for innovators to get a snapshot of where they are on their route to market and identify any gaps in their programme which may need additional expertise or resource. This insight is crucial for those applying for additional funding, as they can then build a business case around those specific areas which require investment. Whether the assessment is carried out by those confident in their programmes or those requiring a full gap analysis, this self-assessment will provide an indication of where optimisations can be made, or further resources are required”.

Take part in our TRL self-assessment and you can assess the maturity of your development, uncover gaps in your programme, identify areas for long-term investment and pinpoint opportunities for strategic growth.

Take part in eg’s TRL self-assessment now

For more information on getting your technology or ideas to market, or to chat with one of the eg team about your product design and development requirements, please get in touch:

Filling an Engineer role in AgriTech – the one that didn’t go to plan…

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

When we were approached by an Agri-Robotics client to help them fill an Engineer position, we were confident of having things successfully delivered on and closed off within a couple of weeks.

This is a client we’d worked with many times before, and filled essentially this very same role for them multiple times before as they grew their engineering team. Our offer acceptance rate with said client had been 100%. However, things don’t always go this smoothly in the world of recruitment…

Initially the process panned out as normal and as planned. Candidates sourced in good time, all seemingly keen on the role. One stood out, was offered the position and immediately accepted verbally. A job well done it seemed. Formal offer letter raised and sent to the candidate to review, sign and return and then… nothing.

Days passed, and still no correspondence from the candidate, with attempts to get hold of them unsuccessful. Long story short, we never heard from this candidate again and I guess we’ll never know what happened. Eventually we had to make a call to rescind the offer and go back to market.

Thankfully we were able to deliver another candidate in quick time, again we sailed through the interview process and to offer relatively trouble free, BUT admittedly with a feeling that the candidate was in a 50/50 situation in terms of whether or not they’d be likely to accept. Unfortunately it didn’t go our way – with the candidate in a relatively stable job and unsure that joining our client, a start-up, would give him the security he needed.

Licking our wounds, we were back to market again. Thankfully, again, we sourced another candidate that we were able to get to offer stage. Primed to accept, on the day of offer we were suddenly greeted by a message from the candidate that they’d ended up in hospital having surgery due to an unforeseen emergency issue. Ultimately they deemed themselves unable to accept – whether or not the hospital issue was true (or maybe other factors were at play?), again we’ll never know.

Now we were in unchartered territory – never having had three offer rejections on one role before. This is where our prior and ongoing relationship with the client came into play. Luckily they still seemed confident in our ability to get the role filled, and our history with them – along with their clear intent to review CVs and move through the process in swift fashion – gave us confidence to persevere.

Another well-matched candidate was sourced, interviews were passed and offer stage was reached. The candidate was extremely enthusiastic, accepted and – success! – offer letter and contracts were signed. The candidate seems a particularly strong match and was even able to start in the job sooner than expected. Maybe everything happens for a reason…

We were in two minds as to whether or not to post this case study – does it look bad on us that we weren’t able to fill the role first time? However, we feel it’s important to convey the reality of recruitment, good and bad. No recruitment agency out there fills every role first time; the question then becomes how willing are they to stick with you when the going gets tough?

We pride ourselves on forging strong partnerships with our clients that allow us to overcome bumps in the road, hopefully this case study is a good example of our ability to do just that.

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New grant for global centre for plant resilience

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

Nicola Patron, head of the Plant Molecular Engineering group at the University of Cambridge, has received a five-year grant to fund a new International Research Center for Enhancing Plant Resilience.

The grant is from the recent call, ‘Global Centres (GC) addressing global challenges through bioeconomy’. This is a multinational call led by the National Science Foundation (NSF) of the USA with awards totaling nearly $82 million.

The International Research Center for Enhancing Plant Resilience

The new International Research Center for Enhancing Plant Resilience is based at Michigan State University and brings together partners from the USA, UK, Canada, Korea and Japan.

Dr Patron is UK lead for the project alongside co-investigators Benjamin Lichman and Ian Graham from the University of York.

The centre will address urgent agricultural problems and explore sustainable solutions for agriculture. It addresses the critical challenge of stabilizing global food production amid unpredictable weather patterns and increasing environmental stressors. By discovering and harnessing natural products from plans and microbes, it aims to enhance plant and soil health and create natural solutions to stabilize crop productivity.

Dr Patron said “Research on the natural products made by plants and microbes has identified numerous molecules and drugs that have improved human health. This chemical diversity also provides the potential to enhance plant health and resilience against climate
change.”

She added “We are excited to be a part of the Global Center for Plant Resilience that aims to enhance agricultural resilience through green chemistry by exploring the untapped chemical diversity of plants and microbes. This project will build on our previous work to produce sustainable alternatives to pesticides.”

2024 Global Centres awards

2024 Global Centers awards focus on advancing bioeconomy research to solve global challenges, whether by increasing crop resilience, converting plant matter or other biomass into fuel, or paving the way for biofoundries to scale-up applications of biotechnology for societal benefit.

The program supports holistic, multidisciplinary projects that bring together international teams and scientific disciplines, including education and social sciences, necessary to achieve use-inspired outcomes. All Global Centers will integrate public engagement and workforce development, paying close attention to impacts on communities.

Partner agencies include the National Endowment for the Humanities in the U.S.; the Natural Sciences and Engineering Research Council (NSERC) of Canada and Social Sciences and Humanities Research Council (SSHRC) of Canada; the Research Council of Finland (RCF) and Innovation Funding Agency Business Finland; the Japan Science and Technology Agency (JST); the Republic of Korea Ministry of Science and ICT and the National Research Foundation of Korea; and the UK Research and Innovation Biotechnology and Biological Sciences Research Council (BBSRC).

“Alongside replacing fossil fuels, there is an urgent need to replace petrochemical industrial feedstocks across a wide range of sectors. This is a global challenge that requires global solutions and UKRI is delighted to be partnering in the NSF Global Centers 2024 programme to meet this need”, said UKRI CEO, Professor Dame Ottoline Leyser.

“The announcement today will be at the forefront of real-world solutions, from improved recycling to new bioplastics, building a sustainable circular economy. The centers will create the global networks and skills needed to drive a thriving bioeconomy benefitting all.”

Five reasons for a farmer to attend REAP

Agri-TechE Article
Agri-TechE

Do you want to attend a farming event where you can genuinely learn something new? REAP breaks the mould by focusing on genuine conversations, hands-on insights, and real-world applications.

This is where farmers, scientists, and innovators come together to explore the future of agriculture in an interactive, practical, and refreshingly informal way.

With speakers who are at the forefront of agri-tech, cutting-edge research presented by scientists, and opportunities to network with like-minded farmers, REAP is the place to discover solutions that can help you thrive in an evolving industry.

Here are five reasons why REAP 2024 is the must-attend event for any forward-thinking farmer.

REAP Farmer Breakfast James Green Gs John Barrett Sentry
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1. Talk with like-minded farmers

REAP 2024 is a gathering of forward-thinking farmers keen to explore how the latest agricultural technology and research can benefit their businesses.

It provides a rare chance to engage directly with early adopters of new tech and learn about real-world applications.

At REAP 2023, John Barrett, Farms Director at Sentry, discussed their completion of a 150 Ha trial on autonomous sugar beet farming using a Robotti robot supplied by another Agri-TechE member, Autonomous Agri Solutions. This sparked enormous interest from other farmers who were keen to learn more about the commercial applications of autonomous technology.

2. Understand and inform agricultural research

How often is a farmer presented with the opportunity to tell the industry’s most prominent scientists what research would make a difference to them?

REAP’s Research in Practice session is all about ensuring that cutting-edge studies deliver real-world impact for farmers.

Chaired by regenerative farmer Tom Pearson, the session gives farmers the unique opportunity to see agricultural research through the lens of a fellow farmer, who will push scientists to explain how their findings translate into practical benefits.

This year’s session features research for improving wheat yields through genetics, utilising soil-plant-machine simulations to optimise farming tools, reducing methane emissions with circular technology, practical guides for integrating farm robotics and detecting crop issues using AI, satellites and remote sensing.

C0823_077 EXHIBITION ARWAC
IMG_8883

3. Connect with the latest technology developers

REAP is the place to meet agriculture’s hottest start-ups.

Eight early-stage agri-tech companies will pitch their innovations, giving farmers access to new tools and ideas that are shaping the future of farming. Previous participants have raised millions in funding and several have become established parts of the agricultural ecosystem in the UK and abroad.

There are also exhibitions from companies you won’t see anywhere else in the ag event calendar: from robotic pickers to virtual reality-powered tools on display.

Helen Reeve
Helen Reeve

“As a farmer, you need to be innovative and always looking at ways to improve productivity.

REAP is a good place to exchange ideas with people you wouldn’t normally meet out on the farm.”

Owner, Waveney Dexter Beef

4. An exclusive farmer’s breakfast with the speakers

Kick off the day at the exclusive Farmer Breakfast, where you’ll meet leaders in the industry for intimate discussions, including other forward-thinking farmers and our keynote speaker Dr. Elliott Grant.

Elliott, former CEO of Mineral (recently acquired by John Deere), has been at the forefront of applying artificial intelligence to improve agricultural sustainability and resilience. His work with Driscoll’s, the world’s largest berry company, has led to breakthroughs in crop forecasting and quality control.

The breakfast provides a valuable opportunity to discuss how AI and other advanced technologies can transform farm management in the coming years.

FARMER BREAKFAST Tom Allen-Stevens, Wicklesham Estates
FARMER BREAKFAST Tom Pearson (Raynham Farm) and Matt Riddington (Savills)

5. Farmers can receive discounted tickets with the REAP Bursary

Farmers can attend REAP at a considerably discounted price of £65 (excl. VAT) by applying for the REAP Bursary, kindly sponsored by the Royal Norfolk Agricultural Association (RNAA).

“The RNAA is delighted to support the REAP Conference; we see knowledge exchange as a vital means to inform practitioners within the industry and to inspire new entrants.”

Mark Nicholas MBE, Managing Director of the RNAA.

Don’t miss out! Apply for the bursary today.

*BONUS: Earn BASIS and NRoSO points while you learn

REAP is BASIS and NRoSO accredited, offering 5 BASIS and 5 NRoSO points to attendees. These points are crucial for maintaining certification in best practices for crop protection and other agricultural inputs.

Attending REAP helps you stay up-to-date while expanding your practical knowledge.

 

The REAP Conference 2024 takes place on Wednesday 6th November at Newmarket Racecourse.

Click here to find out more, book your ticket or apply for a discounted bursary ticket.

Long-term Life Science Investment Partner Announced for Norwich Research Park

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

Norwich Research Park is delighted to announce a major new investment partnership with real estate investment manager, Vengrove, to construct new laboratory and office accommodation at the internationally renowned research park, a top-tier global research and innovation campus.

Norwich Research Park hosts a community of more than 30,000 members. Underpinning this thriving ecosystem are six internationally renowned institutions, all within close proximity, creating an unparalleled environment for collaboration and innovation.

Within walking distance are the Earlham Institute, John Innes Centre, Quadram Institute Bioscience and The Sainsbury Laboratory, four of the UK’s most prestigious bioscience research institutes in the UK.

Also on campus is the University of East Anglia (UEA), a UK top 20 university hailed for delivering high quality, high impact research, and the Norfolk and Norwich University Hospital, a teaching hospital undertaking high value research that seeks to improve patient care and outcomes worldwide.

This cluster of world-class facilities and expertise on a single, integrated, site means Norwich Research Park’s offer is both compelling and unique, making it an appealing proposition for prospective tenants and collaborators from around the globe.

Driving growth and innovation

Over the past two years, UK Research and Innovation (UKRI), the John Innes Foundation (JIF) and UEA (the Norwich Research Park landowners) along with members and the Board of Anglia Innovation Partnership LLP (Norwich Research Park’s campus management company) have actively sought the ideal partner to spearhead an ambitious growth agenda.

This new investment partnership will cater to the evolving needs of both current and prospective tenants, fostering the conversion of research breakthroughs into successful ventures across key market sectors, including:

  • Agribiotech
  • Food biotech
  • Industrial biotech
  • MedTech

With a clear ambition to connect industry, startups and high-growth companies with Norwich Research Park’s world-class research expertise and facilities, Vengrove’s partnership is set to secure the research park’s position as the premier location for research and innovation, both in the UK and on the international stage.

Bolstering the UK’s long-term bioscience prowess

As one of five research and innovation campuses supported by the UKRI Biotechnology and Biological Sciences Research Council (BBSRC), Norwich Research Park also benefits from BBSRC’s strategic investments in the Earlham Institute, John Innes Centre and Quadram Institute Bioscience.

Totalling £163.9 million through to 2028, this funding aims to bolster the UK’s national research capabilities in key areas such as crop resilience, food safety and security, sustainable agriculture, nutrition and health.

Looking ahead, UKRI has also committed to a significant £317 million investment in Norwich Research Park to establish a pioneering plant and microbial research hub by 2030. This venture, backed by UKRI’s infrastructure fund, promises to revolutionise JIC and TSL’s existing capacity and capability, ensuring the long-term success of UK bioscience.

Voices of support

Professor Anne Ferguson-Smith, BBSRC Executive Chair, said: “As well as marking a crucial phase in Norwich Research Park’s ambitious growth plans, this exciting new partnership represents a significant milestone for BBSRC in bolstering the UK’s bioscience research and innovation capabilities. This deal underscores the vital contributions of our strategically supported institutes and research and innovation campuses to the UK’s economic growth through bioscience innovation.”

Professor Nick Talbot FRS, Executive Director of The Sainsbury Laboratory, said: “We are very excited by the new partnership being embarked on between Norwich Research Park and Vengrove Real Estate Management. It is great to see the park developing as a vibrant centre for innovation, capitalising on the amazing discovery science going on in each of the partner institutions. At The Sainsbury Laboratory we are absolutely committed to translating our science into innovative biotechnology applications, for agriculture, healthcare and sustainable industries.  Norwich Research Park can be world-leading in these areas and this investment clearly demonstrates that potential.”

Professor David Maguire, Vice-Chancellor of the University of East Anglia, said: “This is a really exciting partnership that will aid the expansion of Norwich Research Park at a crucial time when growth and innovation have never been more important.  This is a very positive development to take forward the research park into a new era and I warmly welcome it.”

“We very much take a long-term view across our portfolios which means our clients get our full commitment and a stable environment in which to work. Norwich Research Park is undoubtedly world-class in its fields of science and now, with the support of Roz and the team and Board at Anglia Innovation Partnership, we are going to build world-class facilities that will attract further exciting high growth companies to the campus.”

From bench to boardroom

Andrew McLean, Partner and Head of Development at Vengrove, added: “We are very excited to be embarking on this new partnership with the research community at Norwich Research Park. With the potential to deliver 75,000 sqm of market-leading accommodation, we are looking forward to supporting the brilliant science that takes place by providing facilities that will help the transition from bench to boardroom and playing our part to unlock positive economic and social impact for the regional economy and tackling the big global challenges.”

From vision to reality

Roz Bird, CEO of Anglia Innovation Partnership, said: “This is a really significant milestone for the research campus. It will enable us to activate existing planning consent and supply new, flexible laboratory and office accommodation to meet market demand.”

“With the park full of exciting high-growth companies, the time is right to create new accommodation that will be needed to meet the demands of growing companies and help attract and retain companies that want to benefit from being located at Norwich Research Park.”

“With national asset status in engineering biology, and now with access to the necessary real estate investment, Norwich Research Park’s growth trajectory is ensured.”

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Agri-Tech’s Business Model Maze

Agri-TechE Blog
Agri-TechE

How agri-tech start-ups are moving from hockey stick dreams to marathon revenue plans

Subscription, leasing, purchase or rental – when it comes to business models deployed by agri-tech start-ups, we’ve pretty much seen them all. In fact, if our first question on meeting a new business isn’t “what’s your business model” – it is certainly second or third.

Given the contraction of global investment into agri-tech seen in 2023, this question has never been more pertinent. A likely emphasis on generating revenues at an earlier stage means the “jam tomorrow” premise might be waning when talking to investors.

As every accelerator and entrepreneurs’ boot camp states, it’s not just about the technology, it’s also about the team – and specifically the founder. But it’s also about the business model, which ultimately leads to the exit for the investors – and the narrative is changing.

An interesting phenomenon is underway.

Global investment into agri-food tech has – as we previously reported – dropped by nearly 50 %  from 2022 to 2023, according to AgFunder. Clearly there is less money in the system, arguably creating a fertile ground for consolidation, mergers and acquisitions.

Yet, on the other hand, significant private equity funds are being raised. In the Agri-TechE network alone, there are usually at least one or two organisations putting together a new fund for agri-tech. Some of the big-ticket announcements include Paine Schwartz Partners who have a $1.6 billion fund (version VI) for sustainable investments across the food chain.

At a UK investor round table last year, the investors – mostly VCs – were discussing the role of government co-investment to de-risk their position. The Innovate UK Investor Partnership Programme is designed to do this at a modest level – micro-businesses and SMEs with a pool of investor partners who provide leveraged finance.

Reality check: revenue rules

But we need to get real. The days of the ambitious “hockey stick” graphs shown by start-ups in investor pitches are probably behind us – as one investor put it, “all hockey and no stick.” Revenues are increasingly important – taking us back to the earlier point about business models.

And we shouldn’t under-estimate the value of government-backed contracts – not a model we often see in agriculture, but procurement by the public purse gives great confidence to investors. Who better to procure UK food for public services than the government itself?

Over the last decade, we’ve showcased over 60 start-ups at the REAP conference – some offering single technology solutions, others whole platforms, and those that charge a minimum price for hardware while also monetising associated consumables. Subscriptions for cloud-based services or access to data platforms are becoming more common, as is leasing for high-capital-cost equipment such as robotics.

REAP 2023 SUSC PES Technologies
Autopickr Robyn Sands REAP 2023

Our Top Three Tips

  • Be different. Know your points of differentiation in this crowded market: your business model will make or break you.
  • Revenues are royalty. How are you going to make money – and fast?!
  • Prepare for partnerships. If indeed the landscape for Mergers and Acquisitions is opening up, start preparing now. Who might be your target partners and what is your value proposition to them?

At REAP 2024 we’ll be showcasing a new crop of start-ups, from livestock welfare solutions to innovations powering the circular economy, alternatives to some of our favourite staples and cutting-edge automation.

What will their business models be, and how will they transition from the hockey stick to a relay race?

Or perhaps that should be marathon…

Join us at REAP 2024 on 6 November to find out!

Embracing Game-changing Technology

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

As part of our “Back to the Future” project, we’re asking Agri-TechE members to reflect on how the agri-tech industry has evolved over the past decade and to share their vision for the next ten years. By compiling these insights, we aim to create a powerful outlook on the future of agriculture, a compelling call to arms for the industry driven by the diverse perspectives of our community.

This submission is part of the collection of reflections and predictions from our members, offering unique perspectives on the industry’s past milestones and future directions. Each contribution adds to a broader dialogue about the innovations and challenges that will shape the next decade in agri-tech.

What is the biggest game-changing development you’ve seen in the last ten years?

The key development for me is the improvement of microcontrollers and application processors. It might sound strange to pick these devices, but we have seen them increase in speed and capability, which has a direct effect on what larger plant and assets can do. These devices will be revolutionary once they are used in more and more products. However, they haven’t appeared in force in the agriculture sector yet and we’re still seeing manufactures using older technology.

Seeds of technology

The other real innovation is the range of sensors. We have seen these develop from a box containing one sensor and a large amount of electronics, to a signal device the size of a nail head which is calibrated and has digital interfaces. These tiny computers are the technology seeds which enable larger assets and equipment to become smarter and faster.

Whether you use the software to drive your tractor, measure soil health and nutrient levels, monitor your production line or link your phone so you can see everything operating and make precise decisions about resource allocation, the list of possibilities is endless.

What is the biggest challenge to widespread adoption of your technology in this industry?

The biggest challenge is fear of the unknown – the technology to do whatever farmers need is already here so everyone needs to embrace it and make it work for them. Looking at other sectors, you will see these sensors being used already, for instance with Pulse Width Modulation (PWM) fluid controls and laser image detection (LIDAR).

So, the biggest challenge to widespread adoption in this industry is us. We need to educate and work with the farming community and show them what is possible and relatively simple to achieve, to create solutions for their problems and implement the technology in a way which makes it easy for farmers to use.

Robust solutions

Developers like us have to deliver robust technology products that are fit for purpose and not ‘techo-dreams’. That’s why, at Greenstalk, we always start by really finding out what the farm needs. We don’t offer a ‘one size fits all’ solution, we look at how to implant our technology into existing systems and machinery to make it smarter.

The farming community needs to embrace technological advances and understand how their existing products can be transformed. Putting all this into practice will enable us to develop additional functions and quickly create something which is feature rich. So, let’s embrace the technology and see what happens. It’s coming anyway so we might as well make it work for us.

What do you think is the most exciting thing you think we’ll see in this area in 10 years’ time? OR what do you think this technology will enable in the next 10 years?

Some of the biggest technological innovations will be the use of artificial intelligence (AI) and machine learning (ML). There is a lot of discussion and hype about AI and ML at the moment. A lot of articles claim AI will do everything, but it is really just a sophisticated tool which enables complex algorithms to be calculated very quickly – and that could be great for the farming industry.

When you think that, in seconds, AI can analyse vast datasets, including weather patterns, soil conditions, and historical crop performance and provide recommendations that could optimise a farm’s performance, why wouldn’t we want to use it?

Enhanced yield and reduced cost

In the next 10 years, the systems we design and build will become locked into the core of what we do, so I see technology enhancing yield and reducing the cost base of farming. Making the processes a lot more repeatable and consistent will take the guesswork out of the business and enable food to be produced efficiently.

Using technology from other sectors such as space research and the automotive industry, farm machines will become smarter, smaller and more cost effective – but this is not a new concept. We only need to look at history to see how this has taken place in the manufacturing and car industries and, in some respects, with agriculture itself. It all started with the plough and grew into where we are today.

What is your vision of the future and how will you be responding to that?

I can see technology working in a really positive way for the farming community, with robots being used across the industry for tasks such as selective harvesting, precision planting, and weed control. I also foresee that the workforce will be enhanced by these types of products. The workforce which embraces this revolution will grow and there will be a range of skilled teams supporting and servicing the technology across the board, from software systems to autonomous vehicles.

Information exchange

If farming companies enable their computer systems to talk to each other and exchange information, then their devices, sensors, and platforms could be linked to enable farmers to manage their operations more efficiently, monitor crop health in real-time, and make data-driven decisions. Then you add on top AI, which can bring everything together from vehicles, sensors and the data to predict what needs to be done to get the best results. The future is exciting as long as we work together. If we carry on as stand-alone silos, other players will come into this sector and take control but, if we collaborate, the possibilities are infinite

Could open innovation across the supply chain unlock agri-tech of the future?

Agri-TechE Article
Agri-TechE

Market forces are changing companies’ approach to innovation throughout the ag supply chain. We look at the vital role collaboration and open innovation play in the development and adoption of new technologies.

Extreme weather, stricter regulations, and a drive for sustainability mean farming is returning to system-based solutions rather than singular inputs, which is typified by the rise of regenerative agriculture.

The interconnectivity of farming systems drives even the biggest ag businesses to look further than their capabilities to deliver future innovations.

This approach is known as open innovation. It is built on the premise that organisations can create a bigger pool of ideas and solutions by connecting internal and external knowledge. In an agricultural context, this often means collaborations between large ag companies, smaller firms or start-ups, research organisations and farmer groups.

James Holmes Unilever
Untitled design (38)

Unilever has been using open innovation to develop nutritious, sustainable, and fair food, says James Holmes plant science and technology lead for Unilever.

“Unilever’s mantra is that ‘if we think we can do it alone, we are not thinking big enough’. The diversity of crops, production systems and geographical spread requires an open and collaborative approach to developing and implementing innovation with expert and local partners,” says James.

Phil Taylor, director of ecosystem development for Crop Science R&D at Bayer, sees integrated value chains as the future. He argues that the days of simply selling seeds, traits and synthetic chemistry are long gone.

“The world of agriculture has become more complex, and there is greater need for cooperation, decision support and targeted interventions.

“If industry doesn’t have a value proposition for the farmer, then it is not going to happen. We can have all the tools and technologies, but if at the end of the day it doesn’t fit the farming business model it’s being plugged into, it’s not going anywhere.

“As an industry, we have spent the last five years recognising that we need to work together, and the next ten years will be about how to make the whole system sustainable and self-supporting. To achieve this, we need to find new ways of partnering.”

Machinery is a crucial supply chain integrator, and the consolidated market means a handful of companies facilitate access to many of the agri-tech solutions in development by smaller firms. Mark James, John Deere sprayer product sales specialist, sees their role as ensuring equipment is compatible with as many different systems as possible.

Mark cites the development of closed transfer systems as an excellent example. Several competing closed transfer systems were available, all pushing for their design to become the industry standard.

Mark James
Mark James
John Deere

“The one thing we don’t want to do in this situation is create something that is proprietary. It limits our customer’s choices and pushes them down a closed route.

We want to be as open to as many people as possible.

We got involved in collaborating with other industry members to formulate the ISO standard for the coupling connection.”

End-to-end collaboration

Colman’s is an iconic Unilever brand that produces English mustard and mint sauce, among other products. It has a long and illustrious history going back to 1814, and some farming families have been growing mustard for Colman’s for five generations.

With such strong farmer links to Colman’s, James saw an opportunity to utilise the open innovation approach.

“It takes around 4 million hectares of land to grow the crops Unilever uses to create its products, and since 2020, we have been supporting groups of farmers to adopt regenerative farming practices,” explains James.

“Unilever has been supporting farmers through open innovation to identify, develop and ultimately scale implementation of the innovative practices and technology required to reduce greenhouse gas emissions and limit global warming.”

Like all crops, mustard needs nitrogen fertiliser to reach its target yield. However, the application of ammonium nitrate or urea remains a significant proportion of the carbon footprint associated with mustard and mint crops, says James.

Unilever, Niab, growers and their existing agronomy partner Hutchinsons collectively agreed on a series of trials of regenerative farming practices, including reducing reliance on artificial fertiliser, testing irrigation technology, reducing cultivation and developing conservation biocontrol methods.

“Working with Niab has enabled us to set up a number of trials, testing practices and technologies on commercial farms.

“With Hutchisons’ experience, we were able to identify a number with the potential to reduce the crop requirement for artificial nitrogen. These were put through their paces on farms last spring and will be trialled for a second time in spring 2025,” adds James.

Mustard Unsplash
Colman mustard Unsplash

Regen is the catalyst for novel collaboration

Traditionally, Bayer has been seen by early-stage companies and academic entrepreneurs as a potential customer for a trade sale or acquisition of intellectual property (IP). The emergence of biologicals, active ingredients based on naturally occurring products, has changed that dynamic.

Phil Taylor explains Bayer’s fresh approach to collaborative innovation.

“Until recently, major innovations in traits or chemistry coming to the market needed a very heavy lift from a regulatory or product development perspective, and only the big guys had the firepower to deliver.

“Now the innovation landscape in agriculture is so much broader, with much more opportunity for smaller companies to contribute and stay part of the bigger story.

“With biologicals, we saw a mass of start-ups coming through with novel collections, screening capabilities and such, so the decision was made to lean into our strengths in development and integration.

“The result is we now take a licensing and partnership approach to the early research and let the experts drive it. We can come in with our leadership in product development and regulation and help get it out the door.”

Compatibility is key

Many crop monitoring and decision-support systems rely on fertiliser spreaders and spray technology to deliver variable-rate applications. Like with closed transfer systems, Mark James says John Deere has collaborated to develop a standard file format to upload data to its sprayers from any origin.

John Deere also goes to extremes to ensure its machines are ISOBUS compatible so that anything from another manufacturer can be plugged into a John Deere tractor, and it works.

This open approach is more complex with cutting-edge technology, where one manufacturer may lead the rest of the industry. Mark notes John Deere’s See & Spray as an example of this. It is a camera-based spraying technology that uses machine learning and advanced cameras to spray weeds in crops selectively.

“There are cameras mounted every metre on a 36m spray boom. They spot the weeds in the fields with varying degrees of resolution, whether it’s identifying the shape of the weed or just the green area.

“To do that, the amount of data moving through the system is way more than the industry standard technologies can handle. When it’s operating, it moves something like 5GB of data down a spray boom, which is massive.

“It is here where we need to do something exclusive to the system. Hopefully, that will become the basis for the following standard and be incorporated into subsequent versions to be compatible again,” finishes Mark.

The Supply Chain Panel at REAP 2024

Phil Taylor, James Holmes and Mark James make up the effective and sustainable supply chain panel at REAP 2024, chaired by Calum Murray, Head of Agriculture and Food at Innovate UK.

They hope to explore open innovation further and how smaller companies connect and interact with larger firms at different points. The session will also recognise how farmers aren’t always the end users of tech and organisations across the supply chain utilise and enable it at different points.

To see and interact with the panel first-hand, book a ticket for REAP 2024 – on 6th November, Newmarket Racecourse.