• Login/Join
    • Login
    • Join Agri-TechE
Menu
  • Login/Join
    • Login
    • Join Agri-TechE
  • Home
  • About
    • About Agri-TechE
    • Stakeholder Group
    • Introductions to the agri-tech cluster
    • International
    • Agri-Tech Briefings
      • Controlled Environment Agriculture
      • Gene editing consultation – what does it mean for agri-tech?
      • Controlling light in farming
      • What is ELMs? Agri-Tech to support Environmental Land Management
    • Agri-TechE Newsletters
      • Sign up to the newsletter
  • Events
    • Upcoming Events
    • Agri-TechE activities, conferences and missions for 2022
    • REAP Conference 2022
    • Agri-Tech Week
    • Our Publications
  • Articles
    • Agri-tech News
    • Member News
    • Monthly Musings
    • Innovator Spotlight
    • Leaders in the Field
    • Agri-Tech Archives
  • Community
    • Research Digest
    • Opportunity Zone
    • Early-Career Innovators’ Forum (ECIF)
    • Funding Latest
  • Members
    • Directory
    • Become an Agri-TechE Member
    • Member Testimonials
    • Increasing your profile
    • Agri-TechE Member Drop-In
  • Contact Us
Menu
  • Home
  • About
    • About Agri-TechE
    • Stakeholder Group
    • Introductions to the agri-tech cluster
    • International
    • Agri-Tech Briefings
      • Controlled Environment Agriculture
      • Gene editing consultation – what does it mean for agri-tech?
      • Controlling light in farming
      • What is ELMs? Agri-Tech to support Environmental Land Management
    • Agri-TechE Newsletters
      • Sign up to the newsletter
  • Events
    • Upcoming Events
    • Agri-TechE activities, conferences and missions for 2022
    • REAP Conference 2022
    • Agri-Tech Week
    • Our Publications
  • Articles
    • Agri-tech News
    • Member News
    • Monthly Musings
    • Innovator Spotlight
    • Leaders in the Field
    • Agri-Tech Archives
  • Community
    • Research Digest
    • Opportunity Zone
    • Early-Career Innovators’ Forum (ECIF)
    • Funding Latest
  • Members
    • Directory
    • Become an Agri-TechE Member
    • Member Testimonials
    • Increasing your profile
    • Agri-TechE Member Drop-In
  • Contact Us

Search

More results…

Generic filters
Exact matches only

  • Improving productivity, Innovation Hub 2020, News, Sustainable intensification, Water for agriculture
  • BBRO, Innovation Hub, Royal Norfolk Show, smart water use, yield prediction

Innovation Hub 2017 at the Royal Norfolk Show

  • March 29, 2017
  • 9:53 am
Alex Dinsdale, SOYL Area Manager for Norfolk
Alex Dinsdale, SOYL’s Area Manager for Norfolk

“The agricultural economy currently faces uncertainty, so it is more important than ever for farmers to have tools to better control their costs and improve performance,” says Alex Dinsdale, SOYL’s Area Manager for Norfolk. SOYL is one of multiple organisations exhibiting at the Royal Norfolk Show’s Innovation Hub, an initiative led by Agri-Tech East and the Royal Norfolk Agricultural Association (RNAA).

“On a single farm, there is a great deal of variation between fields; in topography, soil type, and nutrition levels. Many crop inputs such as fertilisers interact with and are influenced by the soil. Tailoring these applications to the exact soil conditions can help to avoid under-applications – which can hold back yield and returns – and over-applications, which can waste money.”

Taking advantage of the latest generation of satellites to track crop development, SOYL is set to showcase the benefits of precision soil sampling. Using an app on an iPad or iPhone, the company can show how to cost-effectively plan variable rate seed drilling and fertiliser spreading, as well as in-field crop scouting for pest damage, weed infestations and other problems.

Agrimetrics – the big data centre of excellence for the agri-food industry – will be exhibiting an easy-to-use Potato Yield Model.

Professor Mario Caccamo of Agrimetrics says: “Farmers can use their smartphones to collect information about planting date, emergence of the crops and images of the canopy to receive an update on the potential size and quality of potato tubers under the soil in their field.”

Camera phones offer the opportunity to understand the special world of spuds. Visitors to the stand will have the opportunity to see this in action, by taking images of a potato plant canopy.

Wensum AllianceIn addition, a 3D water catchment model, root systems and laboratory water analysis will be demonstrated by the University of East Anglia (UEA) to show how mitigation measures can limit the amount of nitrate that ends up in the river Wensum.

“The Wensum Alliance Demonstration Test Catchment Project provides an opportunity to test and assess the effectiveness of a variety of land management measures to reduce this pollution whilst maintaining farm profitability, which is of vital importance to the agricultural community,” says Ruth Welters, Relationship Manager at UEA.

The University of Essex will also be in attendance, with hands-on activities including monitoring photosynthetic efficiency and plant stress.  Meanwhile, Norfolk’s Crop Angel will be displaying Unmanned Aerial Vehicles (drones).

The Innovation Hub, sponsored by BBRO, will take place on 28 and 29 June 2017 on stand 271 at the Royal Norfolk Agricultural Association, Norfolk Showground, Dereham Road, Norwich.

Share

Share on facebook
Share on twitter
Share on linkedin
Related Posts
  • Innovation Hub at the Royal Norfolk Show goes virtual
  • Smart and Sustainable – Innovation Hub at the Royal Norfolk Show
  • Timely farming at the Innovation Hub, Royal Norfolk Show
  • Autonomous machines and remote control in Innovation Hub
  • On the Innovation Trail at the Royal Norfolk Show
Archives

Agri-TechE on Twitter

Tweets by AgriTechE 

MORE INFORMATION

  • News archive
  • Privacy
  • Events
  • Newsletter sign-up
  • View latest newsletter
Menu
  • News archive
  • Privacy
  • Events
  • Newsletter sign-up
  • View latest newsletter
Twitter Facebook Youtube Linkedin Instagram

© Agri-TechE 2022

Site design by Out of House