Introduction to Agri-Tech, 20th May at Agrii's Technology Centre
Would you/your colleagues benefit from understanding more about agriculture and horticulture in the UK? Including relevant policy/regs (and where the money comes from), decision-making by farmers (who calls the shots!), and what happens after the farm?

Space4Climate Agriculture Market Breakthrough – Report published

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

It was in June 2025 that Space4Climate announced the two successful consortia in the Phase 2 Market Breakthrough Funding (MBF) round. They were tasked with building on insights from the first MBF, that resulted in three reports on barriers blocking take-up of EO data by end users. The aim was to develop practical roadmaps to put many of those recommendations into action.

Space4Climate members Pixalytics led the MBF Phase 2 consortium focusing on farm advisors.

The six-month Space4Climate-funded project, ‘Furthering market understanding through engaging with farm advisors to support climate services’, focused on understanding the use of satellite services within the ‘last mile’ of the agricultural supply chain – those advisors and suppliers who supply and interpret data or provide advice and/or services directly to farmers, alongside the farmers themselves.

Activities included webinars, attendance at agricultural shows and conferences, a survey, 1-to-1 interviews, and webinars supported by Agri-TechE. The discussions yielded more than 300 findings, which have been curated and are reflected in the report.

The project has been finalised by a report, including 14 key recommendations, that have ‘the potential to offer relatively low-cost quick wins to enhance the uptake and usage of satellite-derived data and information services’ by identifying suitable end users in agriculture.

 

  • *I have permission from the copyright holder to publish this content and images.