Making sense of data is core to the work of Map of Ag with its predictive models offering global insights into markets and environment; ahead of REAP 2022 we asked Andrew Cooke, its Chief Technology Officer, where he sees the challenges.
“In the past farmers and growers could operate with a great deal of intuition and use the embedded learnings of past generations and seasons.
“Farm systems develop as a result of many factors – farmers’ preferences, market demands and incentives, and the capability of the land and the environment.
“However, today’s world is less certain – the climate is changing, and demands from supply chains, regulators and consumers weigh heavily on farmers.
“Insights from analytics and predictive models will help farmers make more confident decisions in the face of all these changes.
Powering up businesses with trusted data and predictive models
“We have worked closely with agricultural organisations and agri-tech companies over many years, helping them to collect, interpret and add value to agricultural data.
“Pure Farming – Map of Ag’s data integration platform – connects data from multiple sources, standardises it to a common form, and then allows farms to control who accesses that data and for what purposes. We see ourselves as giving control to farmers and also powering up businesses that need to make sense of farm data.
“The insights also help supply chains demonstrate that farmers are genuinely acting on the sustainability and welfare concerns of consumers.
Farming needs to be profitable
“Farmers we speak to want to leave their land and environment in a better state for the next generation – but they also need farm systems that are profitable, not too risky, and are manageable with the time and resources they have.
“Farmers will embrace frugality and sustainable farming using rotational practices, livestock and cover crops, and alternatives to current chemical controls – to the extent that their environment and finances allow.
“Smart technologies, precision tools, and automation will contribute to this by making some practices more feasible or cost effective, or by freeing up their time. I’d like to think that applying Pure Farming to make sense of data and connect technologies will contribute to this.”
From yield mapping and precision livestock through to digital twins and cloud computing, at REAP 2022 we will be exploring the technology and looking at the implications from a field to landscape level. Making technology farm-centric is core to Agri-TechE’s mission so a key feature of the conference will be a panel of farmers and producers discussing the emerging technologies and future scenarios.