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REAP Conference 2022: Making Sense of Agriculture

Tuesday 8th November @ 9:30 am - 6:30 pm

REAP 2022: Making Sense of Agriculture

“Hindsight is a wonderful thing, but foresight is better” – William Blake

There are so many variables in agriculture at many levels, with profitability impacted by everything from the nutrients in the soil through to extreme weather events. Some factors are controllable, many are not, but informed decisions can mitigate risk – and the digital world is facilitating this.

Agri-TechE’s REAP conference is an opportunity to review how the meeting of real and virtual worlds is creating a new generation of technologies that are ‘making sense of agriculture’ and that can provide the intelligence needed to take the best action on-farm.

We have already seen the massive impact of GPS on farm automation, of remote sensing and monitoring on precision agriculture, and of connectivity on supply-chain logistics. We are now entering the next phase of on-farm digital technology, in which the virtual world of modelling, forecasting and scenario planning will play a greater part.

From yield mapping and precision livestock through to digital twins and cloud computing, at REAP 2022 we will be exploring the technology and looking at the implications from a field to landscape level.

Keynote session: The transformation of agri-food value chains – Elizabeth Fastiggi, Worldwide Lead of Agriculture Business at Amazon Web Services (AWS), will be giving her perspectives on the digital revolution, saying: “Our objective is to enable the entire industry to use data to deliver insights and improve outcomes.” She will be describing how customers large and small are using AWS tool kits and cloud computing infrastructure to harness data, develop more efficient machinery, and use machine learning and AI for improved decision support.

REAP 2022: Making Sense of Agriculture

Highlights of REAP will include:

  • Leveraging the virtual world to make sense of agriculture – panel discussion facilitated by Anna Hill, best known as a presenter for BBC Farming Today.
  • Enabling farm-centric technology – arable, livestock and fruit farmers review the discussions of the day and the implications for their farms.
  • Start-Up Showcase – a first chance to see exciting early-stage companies.
  • Game-changing science – top researchers share their perspectives on emerging agri-tech and how it will shape the future of agriculture.
  • International horizons – Agri-TechE is the partner of choice for many agri-tech clusters worldwide; a number will join us to bring a global viewpoint to the networking reception.

A notable feature of REAP is the technology demonstrations and networking opportunities. By bringing together all elements of the agri-tech ecosystem the conference creates a collaborative environment for stimulating innovation.


8:00        Farmer breakfast (by invitation only)

9:30        Registration and Coffee

10:00     Conference opening and welcome

10:10     Keynote: The transformation of agri-food value chains

Elizabeth Fastiggi, Worldwide Lead of Agriculture Business at Amazon Web Services (AWS), gives international perspectives of trends in the Internet of Agri-Things. Find out more here.

10:40     Agri-Question Time

A panel of experts discuss how the virtual world is driving change in the real world, facilitated by Anna Hill, best known as a presenter for BBC Farming Today.

11:20     Break

11:40     Emerging Agri-Tech – research into practice

Scientists at some of the UK’s leading agricultural organisations use an object to illustrate how their research is heading for impact in the industry and provide perspectives on the future.

12:45     Lunch

14:00     Start-Up Showcase

Some of the most exciting start-ups and early ventures developing innovative agri-tech solutions provide quick-fire reviews. Which ones do you think have the most potential and could you help accelerate their journey?

15:15     Break

15:35     Farmer Insights Panel

Farmers from across the spectrum of agriculture review insights gained from the day and give their perspectives on what it means for their businesses, now and in the future.

16:45     Closing Comments

17:00     Networking reception

Partners from agri-tech clusters from around the world will join us at the reception to discuss the overseas opportunities and how to have a ‘soft-landing’ if you are export-ready and looking to develop in some key international markets.

18:30     Event Close


UK growers, farmers and those in full-time education in agriculture (or an agriculture-related discipline such as plant science, agri-engineering, environmental sciences etc.) are eligible to apply for a bursary, which reduces the delegate ticket to £60 (+VAT) per delegate.

The closing date for applications is Friday 21 October 2022.

Apply for a bursary now:

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Technology Exhibition

Exhibition spaces are available! Complete the short form below to apply.

The REAP conference has built a strong reputation for innovation and excellent networking. It attracts national and international delegates from across the agri-tech innovation ecosystem, from farmers to technologists, researchers to business support providers.

Our attendees are interested in cutting edge research, technology, farming practices and – most importantly – innovation.

The REAP audience is particularly interested in innovations with a practical and visual element so that delegates can see how they currently operate (or are expected to work) in the real world.

We are offering an exhibitor package which includes a stand, table and space for pop-ups / banners, and a ticket to the conference itself. Your organisation will feature on the Agri-TechE website and social outreach and in the delegates pack and post-event REAP report.

For more details about exhibiting at REAP, please contact us or complete the form below.

Please note, space in the tech exhibition is limited and we aim to feature a spread of innovations, so sadly we can’t guarantee an exhibition slot to all who apply.

Cost for
Exhibition stand + one conference ticket:

£300 for members (additional tickets £100 each)

£375 for non-members (additional tickets £150 each)

*prices exclude VAT

Apply below!

Some of this year's exhibitors include:

Cambridge Consultants
Drone AG Square logo
Grant Instruments
Map of Ag

Take a look at the 2019 exhibition to whet your appetite:

Apply for your technology exhibition space now:

(please note each stand includes one complimentary ticket, additional tickets are charged - members £100/non-members £150)
This will be directly lifted to the delegate booklet, so please make it as compelling and enticing as possible!


We’re back in-person with a refreshed REAP (now in its ninth year!), giving a new-look and format to some of the popular elements of the conference. We are offering the opportunity to sponsor headline sessions and activities at REAP 2022 to align your brand with one of the UK’s leading agri-tech conferences and raise your profile alongside thought leaders in the network.

REAP 2021 attracted an average satisfaction score from delegates of 4.7/5, with nearly 25% of the audience being farmers and growers. REAP delegates consistently cite networking as their primary reason for attending the conference, where they can also meet tech developers, researchers, investors, funders and policy-makers.

We have a range of sponsorship packages to help associate your brand with one of the UK’s leading conferences to suit all budgets – please contact us for our REAP sponsorship pack. As well day of the conference, we will ensure your organisation gains profile in advance of the event, and you will also appear in the post-conference report, as well as on the conference slide deck and in the delegates pack.

Start-Up Showcase

We have curated a line-up of some of the most exciting early-stage companies to showcase at REAP.

Some may be seeking investment, but most are looking for partnerships, industry insights and co-development collaborators to help make their business a commercial success.

The line up for the REAP 2022 Start-up Showcase is kept secret until the day  – but previous participants are making waves across the industry. 14 of the companies featured have raised over £92 Million in the last 3 years.

Here we revisit a few to ask: ‘what happened next?’


Membership Tier At launch From 20th October From 1st November
Giga 1 free, additional £100 1 free, additional £100 1 free, additional £130
Mega £100 £100 £140
Hecto £150 £150 £200
Milli £180 £180 £250
Non-member £200 £225 £275

Prices exclude VAT

Agri-TechE members, don’t forget to log in to receive your member price!

UK growers, farmers and those in full-time education in agriculture are eligible to apply for a bursary, which reduces the delegate ticket to £60 (+VAT) per delegate. Apply now!

Read the REAP reports from previous years

REAP 2021 - Changing Time(s) For Agriculture
REAP conference 2020

Articles about REAP 2022

See more about our previous REAP conferences

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Tuesday 8th November
9:30 am - 6:30 pm
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Hinxton Hall Conference Centre
Wellcome Genome Campus
Hinxton, Cambridgeshire CB10 1RQ United Kingdom
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