A virtual value-chain for livestock production that ensures quality and supply has been developed by Breedr and has the support of the National Farmers Union, major livestock producers, processors and leading supermarkets.

Breedr is a new precision livestock network that will drive up meat eating quality, help producers to increase productivity and profitability and enable others to source high quality meat online.

John Royle, Chief Livestock adviser at the NFU, comments: “The recent crisis has shown the urgency of upgrading meat value-chains so they are fit for the 21st century. The industry needs to deliver produce of high meat eating quality, consistently, with minimal waste and environmental impacts and to do so in a way that is profitable and sustainable.

“The online network developed by Breedr supports the NFU’s target to reach net zero by 2040. It is creating a virtual supply chain that builds confidence and trust between producers and processors. It will remove the need for buyers to see the animals and ensure that producers are rewarded for meat that meets high welfare and quality standards.”

Ian Wheal, founder of Breedr, comments: “Breedr aims to revolutionise the way that livestock is produced and traded. All producers need to do is share their weight data.”

This video shows how Beef Farmers of the Year 2019 Ian and Michael Sturmer maximise the DLWG of their 6,000 steers using Breedr.