The agri-tech ecosystem is maturing: YAGRO, which featured as an early-stage company in the second REAP Start-Up Showcase in 2015, has just announced that it has joined the Frontier group of companies.
The Cambridge-based company is a pioneer in the development of analytics for agriculture and released a ground-breaking new product in 2020 that aggregates on-farm business data into a simple online tool, and gives the farm manager incredible detail and insight on the farm’s current and historical performance.
YAGRO has worked closely with a steering group of progressive farmers to ensure its technology meets the needs of farmers; joining Frontier will help to secure its future as a leading provider for the whole industry.
YAGRO will continue to trade as an independently managed, stand-alone subsidiary.
YAGRO joins Frontier
Dan Jolly, Co-founder and Head of Business Development, said: “This is an exciting day for the whole of the YAGRO and our customers. With the backing of Frontier Agriculture, we can forge ahead with our plans for team growth and new analytical tools, supercharging the proven impact we’ve been delivering since 2015. We look forward to accelerating our developments with our farm users and our Partners.”
Gareth Davies, CEO and co-founder, said: “Today’s announcement recognises the quality of the team and capability we have built at YAGRO, that genuinely empowers our customers to better understanding and better decision making for the farm. Now anyone across our industry – from farmers to agribusiness to Government – can be confident in navigating the hard changes ahead, with YAGRO as their trusted and proven data partner to empower insight and decision making. This also marks a hug step forward for UK agri-tech and its role in driving the whole industry forward.”
Part of the Agri-TechE ecosystem
Greg Colebrook, Director at Greens said: “I’ve been working with the YAGRO team and technology for the last 5 years, and believe that they are on the right track. They’ve already delivered some great products, and this news means that they’re sure to produce new products even quicker. We really like the team there, so it’s great to hear they will remain at the helm and most importantly the business will remain an independent entity.”
Mark Aitchison, Managing Director of Frontier Agriculture, said: “We are excited by today’s news that YAGRO will be joining the Frontier group as an independent, stand-alone subsidiary company. YAGRO has quickly gained a strong reputation for nimble design and deployment of practical software solutions for farmers, advisers and the supply chain. Today’s announcement will enable YAGRO to fast-track their strong pipeline of products currently under development, which are much needed for the whole industry.”