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YAGRO Analytics unlocks farm data to analyse cost of production down to field level

Agri-TechE Article

YAGRO Ltd, the Cambridge-based data and technology company, has announced the release of its ground-breaking new product, YAGRO Analytics, which aggregates on-farm business data into a simple online tool, and gives the farm manager incredible detail and insight on the farm’s current and historical performance.
YAGRO Analytics effortlessly ingests and processes data on variable costs yields, to produce cost of production figures across crops, varieties, and down to individual fields. Behind all this sits detailed analysis on prices, rates, and products – even analysing the quantity of active ingredients applied per field.

Steering group of farmers informed development

“Managing data is one of the limiting factors on the growth of the business,” says John Barrett, Director at Sentry Ltd. “YAGRO Analytics really shows the variance in performance from field to field, and highlights what we can change to make an improvement to the business.” Andrew Francis is Farms Director at Elveden Farms Ltd, and a member of the National Steering Group of 15 high profile farms from across the UK. The group has been guiding product development to ensure it delivers for the farm.  He comments:  “We know we want to measure and analyse more than most, the tough bit is processing that data so we can draw conclusions before it is out of date.”
Jamie Lockhart, Director of Farming at Honingham Thorpe Farms in Norfolk, agrees, “It’s answered questions I’ve wanted to know for years.
“Delivering this data to us in a usable format, unlocks so many options for us.  I can now see the cost of production per tonne and I can start treating individual fields as cost centres.

YAGRO Analytics offers great understanding, benchmarking and KPIs

Farm Managers looking for the extra edge in their business can rely on three benefits of the system:

  • Better understand your farm business by bringing together your own information, seeing how fields compare to each other and over years
  • Gain a reliable comparison against others, through highly detailed and verified analysis against similar farms to see where you stand, and the art of the possible
  • Collaborate with farms you trust, by forming a private group where you can explicitly share and compare key performance metrics from your farms With these, the system aims at critical business questions such as ‘which varieties are performing best financially?’; ‘in which crops do I hold a cost advantage?’; ‘can I share performance data with farms that I know and trust?’; ‘what drives my excess costs in poor performing fields?’, and many more.

The process is simple for the farm manager, only requiring basic data exports, and minimal correction on data flagged by YAGRO’s proprietary Data Ingestion Engine.
“This is game changing for the farm manager,” explains Gareth Davies, CEO of YAGRO. “It’s the first time a farmer’s data actually pulls its weight and becomes intelligent and helpful.
Daniel Jolly, Head of Business Development, describes: “It’s all about giving the farm manager that confident decision-making ability, as well as helping sharpen the edge for the business in these challenging times. The best businesses have to keep on getting better, and we hope to play a huge part in that with this Analytics tool.”

Better decision making 

The tool is the result of 18 months of intense R&D, partly funded through the UK Government’s Transforming Food Production Initiative.
The system is available to farms at an annual subscription of £1 / acre, with a minimum of £1,000. To ensure the highest quality and trust in data sets, YAGRO is restricting intake to only 200 farms between now and the end of 2020.
Mr Davies adds: “As a fully independent company focused solely on the farmer, we live or die by the value we provide to the farm. The response so far has been outstanding. This is the first module in an exciting range of tools we are bringing to market over the next 12 months, helping the farm manager make better business decision through information and analysis.”
More about YAGRO