Paul Coleman is Managing Director of Crop4Sight, a simple to use app for potato crop yield management. It combines potato crop milestone data captured in the field, such as emergence, ground cover and sample digs, with 30 years of potato data and some clever software to give access to instant insights into potato crop performance.
The theme of the REAP conference is time; Paul explains why this topic is so relevant to Crop4Sight.
“In many ways, Crop4Sight was developed precisely to address the issue of time. Optimal timing for planting, applying crop inputs, irrigation, burndown, etc, can all be accurately worked out by the app, removing any need for guesswork. This produces demonstrable efficiencies in a farm business as well as increasing crop quality, producing a greater saleable yield, and ultimately driving profitability.
“Of course, the timing of these interventions is ever changing and depends on a host of variables. That is why we have made the app as dynamic as possible so that when conditions do change, Crop4Sight can take account of that and reconfigure intervention timings to achieve the best possible outcome.
“The future of agriculture is all about making data-based decisions and much of that comes down to identifying exactly the right time to act. Crop4Sight is has been created to help potatoes growers do just that.”
REAP 2021: Changing Time(s) for Agriculture – 10th November 2021
Imagine a world where agriculture is not constrained by time. The ability to manage and manipulate time is increasing and REAP 2021 will explore the advances in technology and breakthroughs in science that is making this possible.
REAP brings together people from across the agri-tech ecosystem who believe that innovation is the engine for change. The conference bridges the gap between producer needs and technology solutions and showcases exciting agri-tech start-ups.