Trinity AgTech and Aethr Associates launch new sustainability roadmap

Natural capital software developer Trinity AgTech has announced a partnership with strategic sustainability consultancy Aethr Associates.

To mark the new collaboration the two companies have developed a ‘Business Leader Brief on Sustainability’, a resource designed to tackle two of the most pressing challenges faced by food and farming businesses globally.

Firstly, the brief explains the inherent complexity of sustainability improvements across the diverse range of areas requiring effective management.

Secondly, it highlights businesses’ critical need for accurate, reliable, and regular data collection to drive meaningful progress on sustainability.

Aethr Associates’ co-founder Richard Bonn said: “By adopting a proactive stance on sustainability, agricultural leaders can unlock opportunities to enhance efficiency and strengthen resilience.”

He added: “Stakeholders across supply chains face growing pressure to address climate change, meet consumer demands, and align with retailer expectations for environmental responsibility. However, sustainability shouldn’t be limited to a top-down, compliance-driven approach.

“By building sustainability data and insights in a way that is efficient and empowering, businesses can unlock significant opportunities to enhance value and drive meaningful change.”

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