Clive Blacker, Map of Ag, on the challenges of time…

Clive Blacker is Head of Arable Produce at Map of Ag, a leading provider of insight and knowledge to Farmers, AgProfessionals and AgBusiness, delivering pioneering analytics, modelling and research.

The theme of the REAP conference is time; Clive explains why this topic is so relevant to Map of Ag.

“We work with the agri-food supply chain to address challenges in collecting and organising data from multiple sources, which allows businesses to make informed real-time decisions based on accurate information.

An excellent example of this in-practice is the use of data to advise farmers on when to apply nitrogen to their crop for the most efficient result. This not only creates a cost saving element for the farmer but also allows us to mitigate emissions, which delivers benefits throughout the supply chain.

“The granular level of data that we collect and organise through our models provides visual dashboards for our customers, where results of projects can be measured, and we can advise on sustainable pathway strategies.”

Hugh Martineau of Map of Ag will be part of the Carbon Conversation at REAP 2021.

More about Map of Ag.

REAP 2021: Changing Time(s) for Agriculture – 10th November 2021

Imagine a world where agriculture is not constrained by time. The ability to manage and manipulate time is increasing and REAP 2021 will explore the advances in technology and breakthroughs in science that is making this possible.
REAP brings together people from across the agri-tech ecosystem who believe that innovation is the engine for change. The conference bridges the gap between producer needs and technology solutions and showcases exciting agri-tech start-ups.