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Groundswell 2024 – see us there

Agri-TechE Article

Groundswell 2024 will demonstrate just how far farming has changed. The Regenerative Agriculture Festival brings together farmers, environmental organisations and others in a productive conversation about sustainable agriculture.

Similar in format to a music festival, the event has many different stages, which are just as likely to feature commercial livestock farmers sharing their migration to Net Zero as evangelistic rewilders!

The event provides a forum to learn about the theory and practical applications of regenerative farming and is hosted by the Cherry family on their farm in Hertfordshire. John and Paul Cherry have farmed for over thirty years, converting their mixed farm to a no-till system in 2010.

Groundswell 2024 takes place at Lannock Manor Farm, Hertfordshire, SG4 7EE, on the 26th & 27th of June 2024. Tickets go on sale at 10am on 22nd April 2024.

Agri-TechE will have a stand at the festival – number MS 3 which is in the Indoor Marquee Stands East, opposite the food court – and are taking part in the BASIS Knowledge Trail. Visit our stand and fill out a fun questionnaire to collect points! Many of our members will also have a presence – full details below. We look forward to seeing you there.


ADAS: one of the UK’s largest independent providers of agricultural and environmental applied/strategic research and consultancy.

AF Group: one of the UK’s largest agricultural purchasing co-operatives working with thousands of farmers across the UK.

AHDB: a statutory levy board, funded by farmers, growers and others in the supply chain and managed as an independent organisation.

AngloAmerican: producing a low chloride, multi-nutrient fertiliser suitable for organic use that can boost crop yields and aid more sustainable farming.

Barenbrug: a leading grass breeder, producing more than 3,000 tonnes of UK grown grass seed each year, distributed to both amenity and agricultural markets through an efficient network.

Barenbrug at Groundswell 2023
Barenbrug at Groundswell 2023

Birkett Long: specialist lawyers, patent attorneys, IFAs and HR advisers offering the full range of advice.

Brown & Co: leading provider of agency, professional and consultancy services across rural, commercial and residential property, agriculture and the environment.

Burleigh Dodds Science Publishing: providers of a database of curated scientific content to empower the agricultural community to build a sustainable future.

Cranfield University: recognised worldwide by industry, government and academe for its research and teaching in food biosciences, soil, digital and sustainability.

Eurofins AgriGenomics: a genomics services supplier with a wide range of tailored, high throughput genotyping solutions.

FramFarmers: providers of a purchasing, grain marketing and administrative function for 1,250 farming businesses across the UK, acting as an extension to individual farm offices.

Future Biogas: the largest producer of biomethane in the UK. It aims to design and operate the next generation of Anaerobic Digestion plants delivering Bioenergy with Carbon Capture and Storage (BECCS) while helping to decarbonise UK farming.

Hutchinsons: a leading agronomy company with over 200 arable and horticultural agronomists nationwide, providing growers with the highest standards of agronomic advice and an unrivalled range of services.

Map of Ag: the company’s Pure Farming data permissioning platform allows farms and industry to find, access, interoperate, re-use and above all control how and where their data is used.

NIAB: a major international centre for plant research, crop evaluation and agronomy – a unique national resource, with nearly 100 years of experience and an internationally recognised reputation for independence, innovation and integrity.

NIAB at Groundswell 2023
NIAB at Groundswell 2023

PES Technologies: soil health measurement tool provides biological, chemical and physical soil health indicators, including microbial biomass and soil organic matter content, in-field in five minutes, straight to your mobile phone.

Ponda: developing next-generation biomaterials from paludiculture crop typha, with the aim of connecting the creation of healthier textiles for the fashion industry to the urgent need for carbon locking land restoration.

Rothamsted Research: the longest running agricultural research station in the world, providing cutting-edge science and innovation for nearly 170 years.

Savills: a real estate services provider with an international network of more than 600 offices and associates, offering a broad range of specialist advisory, management and transactional services to clients all over the world.

Sentry: one of the largest national farming companies in the UK, with 20,000 hectares of land under cultivation for clients throughout the country, annually growing over 400,000 tonnes of local produce.

SRUC: Scotland’s Rural College provides education, research, and consultancy (through SAC Consulting) to create a natural economy fuelled by responsible use of the world’s natural resources.

Timac Agro: a specialist in plant and animal nutrition with extensive expertise in crop nutrition, soil conditioning and fertiliser efficiency, offering a specific range of fertilisers adapted to local soils and farmers’ needs.

University of Essex: bringing expertise in both plant science and and automation, giving businesses access to world-leading research, unlocking funding opportunities, and providing in-depth, evidence-led business advice.

University of Reading: provides world-class expertise and facilities in agri-tech, encompassing many disciplines across the whole University, with specialisms in crop and livestock science, sustainable land management, international development, and applied economics and marking.

Yagro: creator of a platform and tools with the aim of driving insight and productivity by making cutting edge data and analytics capability broadly available across the agricultural sector.

Groundswell 2022 [credit Groundswell]
Groundswell 2022 [credit: Groundswell]