Exhibition opportunity for naturetech innovators!
As agriculture navigates a new landscape of environmental ambition, our next conference spotlights ‘NatureTech’ innovation for enabling the delivery, measurement, and monetisation of ecosystem services across UK farmland. We’re looking for innovators to exhibit their technology at the one-day event “The Productive Landscape: NatureTech for Profit and Planet” on 28th April 2026.
More details & express your interest

Map of Ag

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Core focus is our Pure Farming data permissioning platform allowing farms and industry to find, access, interoperate, re-use and above all control how and where their data is used.
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About

About

Map of Ag – Building a world where industry and farms thrive together.

Map of Ag is the Agricultural Data Exchange that brings industry and farms together. We believe connected supply chains thrive when farm data access is made simpler for everyone. That’s why we’ve created a platform that securely organises the information that matters, enabling sustainable outcomes at scale.

Farm data availability that is actionable beyond the farm gate is complex, siloed and difficult to organize across the supply chain. Map of Ag connects scattered data sources, making ongoing access economically viable. We make the complex simple, while preserving trust in data sharing with your farm partners. Streamlined reporting drives sustainable agriculture by unlocking the potential of farm-scale data for the entire supply chain.

 

Discover more of our services at mapof.ag or learn more about our data platform at purefarming.com

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In the News

Member News
REAP-2022-Map-of-Ag
Map of Ag: Annual Horizon 2024 Brochure – An Insightful Outlook for the Agrifood Sector
Industry Trends
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Agri-TechE Article
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Tesco Sustainable Agriculture Manager to join the discussions at REAP
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Agri-TechE Article
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Members at Cereals 2023
Events
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Meet the Network
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Permissions are key to sharing and benefiting from data
Data: Collection to Management
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