REAP 2020 Start-Up Showcase: PheroSyn

“Smart monitoring approaches with pheromones are designed to remove the need for prophylactic pesticide application, therefore reducing spraying overall,” explains Dan Bahia, who co-founded PheroSyn in 2019 alongside a highly experienced team of Rothamsted chemists.
PheroSyn, based at Rothamsted, has developed a cost-effective Smart Monitoring system for orange wheat blossom midge using the insect’s own communication channel, pheromones, used by the midge to communicate and find a mate over long distances.

The Start-Up Showcase at REAP 2020 is kindly sponsored by Rothamsted Enterprises.