Bury Lane Farm: houseplants sales continues to soar

Bury Lane, a peat-free grower near Royston, Hertfordshire, and a major Tesco supplier, has witnessed a surge in houseplant sales, now producing over 500,000 annually, as reported in major publications like The Guardian, Telegraph, Independent, Mail, Times, Sun, Mirror, and Evening Standard.

The growing demand, attributed to the work-from-home generation’s preference for ‘indoor gardens,’ has led to Bury Lane shifting from cut flowers to houseplants, catering to the trend that originated during the pandemic and continues to thrive, fueled by social media engagement. This strategic shift reflects the adaptability of innovative farmers and agri-tech businesses and their responsiveness to changing consumer preferences.