Fruit Focus hailed a success as sector looks to innovation, resilience and growth

Fruit Focus has been hailed a major success after visitor and exhibitor numbers exceeded organiser expectations as the event celebrated its 40th anniversary edition 8 July 2026.

Despite sweltering temperatures of around 30C, the event saw a visitor increase of nearly 10% as growers, suppliers, researchers, agronomists, technology providers and industry leaders came together on the grounds of Bradbourne House, East Malling, Kent.  Exhibitor support was also strong seeing a near 25% increase, providing key insights into new technologies and services available to UK fruit growers.

The move to the prestigious new venue was widely praised, with exhibitors and visitors highlighting the quality of the setting, the expanded format and the opportunity to bring the sector together at a critical time for British horticulture.

Scott Raffle, Knowledge Exchange Manager at Niab, said Fruit Focus had again demonstrated its importance as a place where research, practical advice and industry discussion meet.

Read the full article on Hort News here: https://hortnews.com/fruit-focus-hailed-a-success-as-sector-looks-to-innovation-resilience-and-growth/