Royal Norfolk Show 2022 – Expression of Interest Form

Thank you for your interest in participating in the Innovation Hub at the 2022 Royal Norfolk Show, delivered in partnership with the Royal Norfolk Agricultural Association.

Please complete the form below with as much detail as possible, a portfolio approach will be taken with regards the selection of organisations invited to take part in the Hub, based on market readiness, geographical location, technology scope and anticipated quality of the interactive / visuals. Please also note the terms and conditions at the end of this form.

TERMS AND CONDITIONS

The Royal Norfolk Show is a flagship activity of Agri-TechE along with the Royal Norfolk Agricultural Association (RNAA); this is the 7^th Innovation Hub we have hosted and we are keen to showcase high profile, good quality activities that will attract the interest of farmers and growers, as well as the media.

1. Full RNAA ‘Trade Stand Operators Terms and Conditions’ can be found on their website which includes cancellation information.
   

2. Please note your stand must be staffed at all times throughout the Show. Please allow enough people supporting your stand to ensure this is the case.

3. Each exhibitor will receive 2 tickets and 1 car park pass per day. Any additional tickets will need to be purchased from the RNAA.

4. The Innovation Hub is on the agenda of visiting dignitaries to the Show. We may not hear until the last minute the specific timings of these visits, especially politicians. Please therefore ensure you will be on your stand for the time of the visitors, even if it is a last minute call!

5. All stands must be set up by 8am on the morning of Day 1 of the Show and may not be broken down until after 4.30pm on Day 2.

6. All press and media activities will be handled via Holdsworth Associates on behalf of Agri-TechE , and may also feature on the RNAA’s own media / promotion. You are therefore asked to cooperate as fully as possible when asked to provide information for press releases and other interviews etc. We usually also get visits by the print and broadcast media during the Show – again, please ensure you are around when they need to talk to you.

7. You are encouraged to make your stand as enticing and exciting as possible. Not only will this attract the press, but the more there is to show and talk about, the better the reputation of the Hub and the more footfall we will get.

8. You will be asked for a full risk assessment of your stand; we will send out a form for this, please complete it and return it when requested.

9. The Hub is located with other stands of direct interest to farmers, which is our main target audience. That said, we do sometimes get visits from the public and schoolchildren. You are advised not to give out anything that is too attractive to small hands, and also to be mindful when designing your stand not to have anything that can cause damage to excitable unsupervised Small People. We advise against giving out sweets, pens etc – they will take all your valuable marketing resources within seconds, then word will spread that you are giving out cool freebies and you’ll be inundated!

10. Please note we have limited options for secure storage overnight for equipment. We can make some provision but please let us know in advance if you have anything of real value which is a security risk which will need secure storage between Day 1 and Day 2.

11. An administration fee (£85+VAT) is charged by the Royal Norfolk Agricultural Association to those who are exhibiting with a 3mx2m stand. If you need wifi on your stand, please note this will be charged separately.

12. Sadly, we cannot guarantee that all applicants will be offered a stand in the Hub. Applications are usually over-subscribed and we only have a limited amount of space in the Innovation Hub. We will, however, bear you in mind for next year.

13. Please complete this proforma by February 18^th 2022. We hope to be able to confirm the successful organisations by COP on February 25th 2022.
    

14. Any questions, please email fiona.rust@agritechenew.wpengine.com