The Productive Landscape: NatureTech for Profit and Planet
How can technology enable delivery of food, nature recovery, and climate resilience - all at once? The Head of the Environment Agency is asked: what's the national plan for dealing with land use pressures, plus you’ll hear from technologists and land managers working on nature-based and tech-enabled solutions for water, soils and climate adaptation.

How a data analyst is improving 4 arable businesses in Norfolk

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

Data is the new weapon for farmers seeking to enter a competitive global market, while protecting the environment and coping with the greater extremes in weather.

But not enough is often made of the data available, even on large, progressive estates, according to Poul Hovesen, director of farming at Salle Farms Company and Holkham Farming company.

“That’s especially true of what impact we can have on the crop’s potential, whether it is its resilience to stress, or its yield due to nutrients and biomass.”

Here the link to the complete article on Farmers Weekly