Exhibition opportunity for naturetech innovators!
As agriculture navigates a new landscape of environmental ambition, our next conference spotlights ‘NatureTech’ innovation for enabling the delivery, measurement, and monetisation of ecosystem services across UK farmland. We’re looking for innovators to exhibit their technology at the one-day event “The Productive Landscape: NatureTech for Profit and Planet” on 28th April 2026.

How a data analyst is improving 4 arable businesses in Norfolk

Member News
The views expressed in this Member News article are the author's own and do not necessarily represent those of Agri-TechE.

Data is the new weapon for farmers seeking to enter a competitive global market, while protecting the environment and coping with the greater extremes in weather.

But not enough is often made of the data available, even on large, progressive estates, according to Poul Hovesen, director of farming at Salle Farms Company and Holkham Farming company.

“That’s especially true of what impact we can have on the crop’s potential, whether it is its resilience to stress, or its yield due to nutrients and biomass.”

Here the link to the complete article on Farmers Weekly