We talk to Casey Woodward, award-winning Founder and CEO of groundbreaking agritech innovator, AgriSound, which has pioneered the Polly bioacoustic monitoring device, to listen to and track the well-being of pollinators providing data vital for environmental intervention and ESG planning.
AgriSound is a York-based Agri-tech start-up, partnering with several companies, including Dyson Farming, Innocent Drinks, National Trust Scotland and the Royal Horticultural Society. How have these collaborations impacted the business?
The collaborations with such large and prestigious organisations have taught us a lot over the last few years. Firstly, it’s given us improved access to expertise and a deeper understanding of the real-world environment and challenges faced by our customers. By working closely with established companies in the agricultural and horticultural sectors, we’ve gained valuable insights and knowledge that have helped us understand what exactly our market wants from our insect-listening device, Polly.
Secondly, these collaborations have expanded our reach in the market, providing us with increased exposure, facilitating business growth and the acquisition of new customers. The collaborations have strengthened our credibility and reputation within the industry, and we’ve been lucky enough to be considered a trusted player in the agritech sector, attracting more customers and opportunities for growth.
AgriSound has won awards for its innovation. What is your advice to up-and-coming innovators?
The most crucial thing is to be open to feedback. Embrace constructive criticism and actively seek out different perspectives. Feedback can provide valuable insights and help refine your ideas or projects.
You also can’t underestimate the value of building a strong network and finding mentors who have accomplished what you aspire to achieve. Surround yourself with experienced individuals who can guide and support you on your innovation journey. Their wisdom and expertise can offer invaluable advice and help you navigate challenges more effectively.
Remember to be persistent but also adaptable. Innovation often requires perseverance and resilience in the face of setbacks. However, it’s equally important to recognise when a change in approach is needed. Set clear milestones to assess progress and be willing to adjust your strategy if necessary.
Innovation is a dynamic process that demands continuous learning and improvement. By remaining receptive to feedback, cultivating a strong support network, and balancing persistence with adaptability, you can enhance your chances of success as a young innovator.