Making connections is the secret to networking
Agri-TechE 
For Agri-TechE ‘s Connections Week, we asked our member KISS Communications to write a guest article sharing their top tips for successful networking in the agri-tech sector.
KISS is an award-winning B2B marketing agency that boasts expertise in the tech sector, thrives on collaboration and has an enviable track record of success – making their team expertly placed to offer advice on how to maximise every professional encounter.
Take it away, KISS!
We all know we should do more networking but many of us tend to put it at the bottom of our to-do list. Networking might seem more straightforward in a typical 9-5 job, but what about in the agricultural sector where traditional work hours don’t always apply?
We recognise that time is a precious commodity and that there are many challenges facing the industry right now, not to mention usual day-to-day demands. Despite these unique challenges, we’ve seen first-hand how networking within the agricultural community can be tremendously beneficial. It provides a platform to share knowledge, pool resources and collaboratively overcome obstacles whilst making valuable connections on the way.
We asked our MD Sarah (Reakes) for her tips on networking like a pro
1. Engage with people dealing with the same issues
Working in agriculture can often be quite isolating. Forging connections through networking helps in gathering resources, enhancing knowledge, creating support networks and fostering trust across the sector, ultimately driving success and expansion.
By going to industry events, you get to meet those at the coal face dealing with the same issues as you; nothing beats ‘lived’ experiences and exchanging best practice tips!
2. Be prepared
Do a bit of digging about who’s coming along and make a short list of the top 3-5 people you want to meet. Prepare a concise list of relevant topics or key questions to discuss, such as sustainable farming techniques, new technologies and practices or changes in agricultural policy.
This will help you make the most of the networking opportunities at the event.
3. Stay informed
Be sure to have your elevator pitch prepared— what do you offer, what is your area of expertise and what do other people at the event need to know to understand your experience? It’s a great way to quickly summarise the unique contributions you and your enterprise provide.
Remember, networking is a two-way street. Think about how you can be a resource for others, whether that’s by sharing your knowledge in areas like crop management, grazing techniques and sustainable farming practices, or by making introductions to other industry professionals. This approach not only enriches your connections but also supports the growth and resilience of the agricultural community.
4. Follow up
Don’t waste opportunities and connections – connect over social channels or email and maintain the conversation.
5. Access to opportunities
Networking can open doors to numerous opportunities that you might not otherwise encounter. This includes discovering new markets, accessing funding sources such as grants or investment, and even finding potential business partners.
It’s often worth flipping the narrative
Think of ways you might help someone you meet – there are many ways you might be able to offer advice or support when networking. Try thinking ‘how can I help?’ rather than ‘here’s a possible partner or business opportunity’. And always remember that it’s worth giving networking a go!
Digital marketing agency KISS has worked with a number of the world’s leading agricultural companies and organisations to develop digital strategies, create marketing and PR campaigns and bring their stories to life across multiple touch points for global audiences.
Find out more about Connections Week 2024: attend a drop-in for bespoke advice and introductions, sign-up to an event or head over to our socials to follow our posts throughout the week.
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