Farmable is the latest agtech player to arrive in the UK market. With a mobile app designed specifically for tree-crop growers, the team has a focused approach that sets it apart from the many farm management applications which are often built for broad-acre.
The Norwegian-based startup spent the winter season getting to know commercial farms in Kent, gaining feedback from vineyard and orchard managers across the region. Farmable’s mission is to offer horticulture farmers a simple, user-friendly way to capture and organize their field data. Initially, the product will allow users to map fields, take scouting notes (with GPS coordinates and images), document crop treatments and track harvest volumes back to the field level.
Next month, Farmable will launch features for job delegation to drivers and advisor recommendations, which is intended to improve the flow of information between growers and advisors. Before summer, the system will have an updated desktop portal with exportable reports for crop treatment documentation.
Farmable Co-founder and CEO, Lars Petter Blikom, is happy with the decision to focus on the UK as a primary market. As the owner of Norway’s largest fruit farm he has a deep understanding of how busy growers can be and the challenge to find time to try out new systems.
“We have tremendous appreciation for the feedback we have received from our pilot users. In order to build a solution that fits the needs of British growers, collaboration directly with farm managers and agronomists is essential.”
Interested in being a pilot user? Check out www.farmable.tech/pilot