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REAP Conference 2021: Changing Time(s) For Agriculture

Wednesday 10th November

REAP 2021 - Changing Time(s) For Agriculture

Imagine a world where agriculture is not constrained by time

Timing is crucial in agriculture, through the cycle of sowing to harvest and calving to slaughter, but also for strategic decision-making such as predicting demand for perishable goods and automation to extend the working day.

The ability to manage and manipulate time is increasing. REAP 2021 will explore the many ways this is happening through advances in technology and breakthroughs in science.

The adoption of innovation is getting faster. By 2030 over 80% of rural areas across the world will have connectivity, with frontier systems like LEO satellites promising faster communications.

Putting the speed of fibre optic connections in the air will open up access to a new generation of agri-tech, as low latency and high-resolution near-earth observation are essential for many agri-tech applications.

Additionally, knowledge of the role of circadian rhythms for controlling ripening, reproduction, response to disease and medication may create the opportunity to time-shift – enabling ‘spring’ lamb all year, offering multiple harvests, increasing the shelf-life of fruit and vegetables by weeks and mitigating the impact of climate change.

What are the implications for agricultural business models and supply chains in a world without time constrictions?

Farmer? Researcher? Technologist? Investor?

Prepare for time travel at REAP 2021.

REAP 2021

See what happened in 2020!

The virtual nature of REAP 2020 was captured in an interactive report including video excerpts (in the form of a PowerPoint Show), as well as a traditional pdf document. Download them below!


9:00     Opening time


09:30   Welcome and Introduction


09:45   Keynote Session

Sponsored by AHDB

Day length and temperature create a seasonal calendar of farming events – but what happens if this is disrupted? Different perspectives will be provided by two inspirational speakers, including Jan-Erik Petersen of the European Environment Agency (EEA), Copenhagen.


11:00   In the Beginning – there is Emerging Agri-Tech

A date, a time, an event –join us in the lab as we ask scientists about a pivotal breakthrough moment that has inspired their direction of agricultural research and will deliver advances with significant impact in the field.


11:55   Time to Network

New for 2021: The International Café – representatives from across the world join us to provide insights into the agri-tech opportunities overseas.


12:30   Accelerating Agri-Tech Innovation – with the Start-Up Showcase

Sponsored by Rothamsted Enterprises

A carefully curated line-up of some of the most exciting early-stage agri-tech ventures. Previous participants have gone on to be the ‘next big thing’ – gain a preview here.


13:00   Lunch time – Live exhibition / drop-ins

Harnessing the power of Hopin, you can literally ‘browse’ the booths in real-time, take a quick look and carry on browsing the other stands, or move closer if you’d like to join the conversation.


14:30   Back to the Future – The Sofa Session

The Sofa Session is the time to take stock and look forward. Disruptive technology impacts business models and value chains – what are the implications for the ideas and innovations discussed in the conference? How near to market are they? What new opportunities do they offer? And how quickly?


15:45   In the Long Run – Closing Comments

We ‘clock off’ with some final thoughts and invite delegates to continue networking, have further online chats, check their meeting programme and gather their post-REAP thoughts.


16:00   Closing time


Sponsorship packages include up to 3 complimentary tickets for the conference and an exhibition stand, as well as name-checks in the pre-event communications and your organisation and logo in the post-conference report. If you are interested in becoming a sponsor of REAP 2021, let’s have a chat!

AF Group

Sponsor of the bursary

The AF Group, the UK’s largest agricultural purchasing co-operative, is delighted to be supporting REAP with bursaries that allow farmers and growers to attend the conference for the discounted rate of £40 (+VAT) per delegate. Anyone in the UK who is a grower or farmer, or who is in full-time education in agriculture (or an agriculture-related discipline such as plant science, agri-engineering, environmental sciences etc) is eligible to apply.

As farming businesses adopt more and more technology, AF is pleased to work closely with Agri-TechE to help them build a hub of global innovation in the east of England.

David Horton-Fawkes, CEO, said: “Agriculture stands at a crossroads as it navigates some of the most fundamental changes to the industry in a generation. Now, more than ever, collaboration and innovation is needed to help farmers adapt and thrive to these new changes. The REAP conference is a brilliant platform to gain insight into these changes and AF is proud to support the bursary once again.”

View member page  |  theafgroup.co.uk  |  @afgroupuk



Sponsor of the Keynote session

AHDB delivers transformational projects to drive productivity and boost farming and supply chain businesses. To cover the whole supply chain; we work with farmers, growers, packers, processers, agronomists, vets and abattoirs. This helps us unify the industry, bridge gaps in knowledge and encourage collaboration to build a stronger future for everyone. Each year we invest around £60m in the future of agriculture – delivering projects that no one else would. Our work includes opening and developing markets for our farmers and growers products here in the UK and overseas, developing new tools and techniques through innovative Research & Development then delivering them to farmers and growers through our collaborative Knowledge Exchange programmes.

We also provide independent Market Intelligence to improve business decision making and help educate the next generation of consumers and farmers. As an industry-funded organisation, we’re uniquely placed to help farmers, growers and the supply chain prepare for the changes ahead. This means helping the industry embrace new technologies, techniques and skills to become more competitive and profitable.

View member page  |  www.ahdb.org.uk  |  @TheAHDB.

Missouri Partnership

Field Sponsor

Missouri, alongside the UK, is the global leader in agritech. Agritech research and innovation is taking place across this US state, and the agritech relationship between Missouri and the UK is strong. Agriculture as a whole in Missouri is an $88 billion industry each year, with more than 378,000 people working in the field. In fact, Missouri is home to the “Ag Coast of America” due to the volume of agricultural products shipped via river barge. Missouri is home to agritech and food innovators such as Britain’s AB Mauri, Europe’s Bayer Crop Science, KWS and Boehringer Ingelheim, and home grown innovation from the likes of the Danforth Plant Science Center, Yield Lab, Bunge and the Missouri Botanical Garden.

Missouri Partnership is focused on building more of these cross-Atlantic connections, and has been an integral part of the strong relationship between Agri-TechE and Missouri. The organization was founded in 2007 and is a public-private economic development organization focused on attracting new jobs and investment to the state, and promoting Missouri’s business strengths around the world. They provide direct support to companies interested in investing in Missouri and work statewide to connect companies with the best locations and solutions for their business goals. Missouri Partnership has been a key part of Missouri agritech missions to the UK and Agri-TechE missions to Missouri, including the most recent virtual mission in 2021.

View member page  |  missouripartnership.com/uk-and-missouri  |  @MOPartnership

Rothamsted Enterprises

Rothamsted Enterprises

Sponsor of the Start-Up Showcase

Rothamsted Enterprises is at the heart of agricultural research and is located on the world-renowned Rothamsted Research campus. We’re a unique hub focused on promoting collaboration and innovation in agriculture. We welcome commercial agricultural businesses to our campus and have a thriving ecosystem of businesses from start-ups and spinouts to SMEs and larger organisations.

We are proud of our laboratory and office spaces, our sustainably refurbished hotdesking hub and our state-of-the-art conference and events facilities. These are home to a vibrant community of growing agri-tech businesses including Agri-TechE members Timac Agro, CHAP, Pherosyn and Grow Biotech.

Nicole Sadd, CEO of Rothamsted Enterprises, said: “Sponsoring the Start-Up Showcase at the REAP conference is extremely important to Rothamsted and it’s a real highlight for us each year. We are committed to supporting innovation, collaboration and business growth in agri-tech, particularly in the East of England through our partners such as Agri-TechE.”

View member page  |   rothamstedenterprises.com  |  @RothamstedCRE


The REAP conference has built a strong reputation for innovation and excellent networking, sustained over the last seven years, it attracts national and international delegates from across the whole agri-food chain, from farmers to technologists, researchers to business support providers.

All our attendees are interested in cutting edge research, technology, farming practices and – most importantly – innovation.

The exhibition space is on Hopin, an enhanced virtual environment for networking that creates opportunities for one-to-one interactions and group discussions. It has a ‘people’ tab so you can see who is there and invite them to connect or you have the option of chatting directly to people on your stand to answer any questions they may have.

It is a really efficient way of meeting new people informally – as you would in the queue for coffee, or in a structured way whereby you reach out and ask to connect with specific people and set up either an online text chat or a one-to-one video call with them.

The deadline for exhibition applications is 18th October.

Benefits of a stand in the virtual conference include:

  • Access to tech-savvy delegates with known interest in progressive agriculture
  • Visibility to international audience
  • Platform for sharing demonstrations, new reports, white papers
  • A variety of networking facilities make it easier to reach potential collaborators, customers and investors

The exhibition space includes:

  • Online presence in the Hopin environment; your stand can include videos (hosted on YouTube or Vimeo), information about the company and links to reports and white papers
  • Chat functionality to enable direct response to delegates
  • Listing on the Agri-TechE website ahead of the event and wider profile outside the conference platform
  • 1 free ticket plus additional tickets at a reduced rate (members £60/non-members £100)

To be part of the Exhibition at REAP 2021, book your stand now. Exhibition stands for members and non-members will include everything specified above including reduced attendee tickets.

Early bird prices are available until Thursday 30th September. All exhibition stands must be booked by Monday 18th October.

Members               £150+VAT

Non-members      £200+VAT


We also have a limited number of opportunities for a live slot to run a live session on your stand (this could be a short presentation, open discussion, drop-in session, tech demo etc).

The live exhibition sessions give you the option to interact with delegates in real-time; answer the questions, demo product features they request, or invite them to join you on video for that personal interaction.

Do contact us to discuss your requirements.


REAP 2021

REAP 2021 brings together a diverse range of participants from across the agri-tech ecosystem in the UK ad internationally.

To ensure that you gain maximum benefit from the event the virtual environment supports both  informal and structured networking to help you meet the right people.  




Earlybird tickets will go on sale on Monday 7th June:

£80 +VAT for members £130+VAT for non-members



Prices will go up on 1st October!

To find out more about becoming a member of Agri-TechE, please click here.

Basis CPD points will be available for attendees this event.

Individuals from all sectors and disciplines welcome—whether you’re a grower, a researcher, a technical, professional service provider, an entrepreneur or completely new to the sector, come along and join in!


Mailing List:

If you would like to hear about what Agri-TechE is up to, or about other events we run for both members/non-members of Agri-TechE please sign up for our newsletter. We send about 2 emails a month, and you can unsubscribe at any time.


November 10th, 2021 8:30 AM through  5:00 PM
Virtual Event
United Kingdom
Event Fee(s)
REAP 2021 Early Attendee £ 130.00

Bursary application

The AF Group is delighted to be once again supporting REAP with bursaries to allow farmers and growers to attend the conference for the discounted rate of £40 (+VAT) per delegate. Anyone in the UK who is a grower or farmer, or who is in full-time education in agriculture (or an agriculture-related discipline such as plant science, agri-engineering, environmental sciences etc.) is eligible to apply.

REAP aims to inspire new thinking, and the availability of a bursary kindly sponsored by The AF Group, the UK’s largest agricultural purchasing co-operative, encourages farmers, growers and agricultural students to attend.

If you would like to apply for a bursary please complete the form below.

The closing date for applications is Friday 1 October 2021.

Articles about Agri-TechE's REAP conferences

See more about our previous REAP conferences


Wednesday 10th November
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Hosted virtually
United Kingdom