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REAP Conference 2019: Innovating towards One Agriculture

Wednesday 6th November 2019

REAP 2019 - Innovating for One Agriculture

Innovating towards One Agriculture

REAP 2019 - Innovating for One Agriculture


“If everyone is moving forward together, then success takes care of itself.”

– Henry Ford

Producers of food? Suppliers of green energy and bio-based materials?  Custodians of the countryside? Protectors of the planet?

With demands increasing in all these areas REAP 2019 will explore how the concept of ‘One Agriculture’ (an integrated approach to harnessing innovations) could help farmers and growers fulfil these roles and also create profitable, productive and sustainable businesses.

We are inviting experts from different spheres and the next generation of industry leaders to show how agri-tech will enable farming to be part of the solution to grand challenges. 

Innovating towards One Agriculture

Agri-Tech East is arguing that human health, animal health, ecosystems and food production are inextricably linked by best practice in farming. 

Healthy soils can help mitigate or acerbate the impacts of climate change. The choice of crop and its cultivation can determine if food production becomes vulnerable or resilient to disease risk and extreme weather events.

So is “One Agriculture” the answer? 

We think it might be. 

REAP Conference 2020 will take place on Tuesday 10th November in Newmarket.

The report below captures the presentations, outcomes and atmosphere of REAP 2019

Scroll through the pages below and click a page to open the full report pdf.

Hear why you should come to REAP from previous attendees


Welcome and Introduction

Poul Hoveson, Salle Farms

Poul Hovesen

Director of Farming, Holkham Farming Company

Poul manages more than 5,000ha of high-yielding crops in Norfolk and Poland for Salle Farms Company and Holkham Estate, building a sustainable farming strategy and using best practice and leading farming technology.

Poul managed farms in his home country of Denmark before moving to the UK in 1987 to take over the role of farms and estate manager at Salle Farms Company, just north of Norwich.

Holkham Estate on the north Norfolk coast is made up of approximately 6,100 hectares of tenanted land, plus 3,000 hectares that is farmed ‘in-hand’ by the Holkham Farming Company. Cropping is done on a six course rotation with sugar beet, salad potatoes, and oil seed rape with a combinable crop in between.

He is a past Director of Aylsham Growers, Morley Research and The Arable Group and is currently a member of the local Catchment Sensitive Farming Steering Group.

An early adopter of precision farming technology, catchment sensitive farming techniques and environmental stewardship schemes, Poul believes that environmental practices can complement modern intensive agriculture.

In 2014 the Royal Norfolk Agricultural Association awarded Poul the Sir Timothy Colman prize for “his outstanding contribution towards promoting the interests and understanding of food, farming and the countryside in Norfolk”.

It's time for One Agriculture

Knowledge Exchange Director, AHDB

Chair: Dr Susannah Bolton

Knowledge Exchange Director, AHDB

Susannah is responsible for managing AHDB’s Cereals and Oilseed division’s portfolio of R&D projects and associated knowledge transfer activities, including the production and publication of the recommended lists of crop varieties.

Simon Doherty REAP 2019

Simon Doherty

Senior Vice President of the British Veterinary Association (BVA)

Simon Doherty is Senior Vice President of the British Veterinary Association (BVA), chair of the UK One Health Coordination Group and has been appointed to a senior position at the Institute of Global Food Security at Queen’s University Belfast.

BVA and BVA specialist divisions led the way in supporting the establishment of the UK One Health Coordination Group, which brings together key stakeholders from human health, animal health and the environmental sectors.

Throughout his two decades of experience in veterinary practice, industry and academia, Simon has held roles including the Animal Sciences & Aquaculture Specialist for the Department for International Trade and he was previously a Veterinary Research Officer at Northern Ireland’s Agri-Food & Biosciences Institute (AFBI).

The theme of Simon’s presidential year at BVA – One Veterinary Community – recognised the importance of continued collaboration with key stakeholders within the profession, and with members of the wider animal health and welfare sector. Simon sits on the International Organising Committee of the 6th World One Health Congress which will be held in Edinburgh in June 2020.

Chair of Strategy and Technology at the Adam Smith Business School at the University of Glasgow

Prof. John Crawford

Chair of Strategy and Technology at the Adam Smith Business School at the University of Glasgow

John Crawford was previously a Science Director at Rothamsted Research, and prior to that was Judith and David Coffey Chair in Sustainable Agriculture at the University of Sydney, where he was also Director of the Institute for Sustainable Solutions and Leader of Complex Systems at the Charles Perkins Centre.

His lifelong interest is in soil, and in particular to develop a theory of how soil works. He has put forward the idea that the interaction between soil structure genesis and microbial activity in soil gives rise to spontaneous organisation that determines key soil properties. His latest work combines soil metagenomics with physics and metabolic systems analysis to reveal the mechanisms of how nutrient, tillage and cover crop management can affect water storage, nutrient flows and efficiency, and carbon sequestration. He is now using this theory to seek ways of optimise soil management and to properly define the concept of soil health.

He works with both industry and research organisations to help ensure scientific discoveries can have global impact quickly, and is helping the UK Government Government deliver it’s £90M Transforming Food Production programme, which is part of its Industry Strategy to improve the productivity of UK agriculture. He works on projects with farmers in S. America, China and Borneo.

Heleen Prinsen REAP 2019

Heleen Prinsen

Specialist and project leader on Animal Health at the Southern Dutch Organisation for Agriculture and Horticulture

Heleen Prinsen is a specialist in animal health and welfare and has led a number of projects bringing together animal and human medicine, in particular the SaMeDi (Collaboration between medics and veterinarians) project which builds on the tradition of vets and doctors meeting after Sunday mass to discuss the health of the community.

Heleen works for the Southern Agriculture and Horticulture Organization (ZLTO), a membership organisation that represents about 15,000 members, of which about 6500 are farmers and growers in the South-Netherlands. It aims to help its members produce healthy food innovatively and sustainably.

ZLTO has the slogan ‘Farming is the Solution’ and engages with consumers and entrepreneurs to look for answers to major social issues; whether it is about food safety and food security, the quality of life in the countryside, health or climate.

She has a wide network of partners in the veterinarian and human medicines, to make the gap between scientist and the farmers smaller and have better translation of scientific research and connection between those groups concerning One Health.

Start-Up Showcase

Executive Director, Rothamsted Enterprises

Chair: Nicole Sadd

Executive Director, Rothamsted Enterprises

Nicole is Executive Director of Rothamstead Enterprises; the hub promotes collaboration and innovation by partnering with commercial agricultural technology businesses to open up the research process.

Emerging Agri-Tech

Vicky Foster REAP 2019

Chair: Dr Vicky Foster

Head of the British Beet Research Organisation (BBRO)

Vicky joined BBRO in 2018 from AHDB where she was Head of Research and Knowledge Exchange Programme Management. She has over 15 years of practical experience of science delivery in the cereals and oilseeds industry and with a PhD in plant pathology, she has a good understanding of the plant protection issues facing the industry today.

Nikolaos Koukiasas REAP 2019

Nikolaos Koukiasas

University of Reading

Nikolaos Koukiasas is a postdoctoral researcher at the School of Agriculture, Policy and Development at the University of Reading, where he is exploring ways to address the concerns surrounding the losses of herbicides in vegetable crops.

Nikolaos’s research has been presented at several national and international conferences, and he is particularly interested in machinery and software development within agriculture, and is keen to specialise in Kinetics of herbicides.

Jessica Hughes REAP 2019

Jessica Hughes

John Innes Centre

Jessica Hughes is a postgraduate researcher with the John Innes Centre BBSRC-funded Genes in the Environment ISP which aims to develop a wider and deeper understanding of how the environment influences plant growth and development.

Jess’ research aims to improve oilseed rape tolerance and resistance to cabbage stem flea beetle (CSFB) herbivory.

Sarah Barnsley REAP 2019

Sarah Barnsley


Sarah Barnsley has a BSc in Animal Science from the University of Reading and an MSc in Conservation Science from Imperial College.

She is particularly interested in how to achieve a sustainable balance
between agriculture, the natural environment and biodiversity, and the dependence of agriculture upon ecosystem services. She has gained practical experience working on a variety of different farms and worked as a Conservation Officer for the UK Overseas Territories Conservation Forum.

Sarah is currently completing a PhD at the University of East Anglia, in collaboration with HL Hutchinson Ltd, looking at how foraging resources can be managed for pollinators at the whole farm scale.

Jenna Ross REAP 2019

Jenna Ross


Jenna Ross is Innovation Hub Lead at Crop Health and Protection Ltd, Fellow at the University of Aberdeen, PhD Supervisor at Stellenbosch University and Secretary of Nuffield Scotland. She is also a scientific journalist and recently completed an MBA at RGU.

Jenna’s agricultural upbringing drove her passion to utilise science to address some of agriculture’s biggest challenges, and her PhD in Environmental Science focused on improving production efficiency of nematode products and developing new international markets – making her the perfect candidate to help drive innovation for CHAP.

Henry Webber REAP 2019

Henry Webber


Henry Webber is a doctor of philosophy student whose research interests include archaeological geophysics, dataset integration using GIS platforms, archaeological prospection and heritage management. The main focus of his PhD is to investigate the use of archaeological and agricultural datasets to provide better information on soil variation in the UK. He is a member of the British Society of Soil Science.

Henry also helps to run his family’s farm in Essex, built upon ancient parkland which once formed Skreens Park. Archaeological evaluations have uncovered a deeper history and relationship between the modern day farm and its medieval origins.

Jinya Su

Jinya Su

University of Essex

Jinya is a Lecturer in Computer Science and AI at the School of Computer Science and Electronic Engineering at University of Essex (UoE). After receiving his PhD in the Department of Aeronautical and Automotive Engineering at Loughborough University in 2016, Jinya worked as a research associate at the LUCAS group at Loughborough under the supervision of Prof. Wen-Hua Chen.

His research interest falls into the interdisciplinary area of autonomous systems and their applications in smart farming (e.g. UAV control, crop stress monitoring, UAV spraying). In these topics, he has published about 40 peer-review international journal (20+) and conference papers. He has established a stable collaboration with several universities and institutes such as Loughborough University, Northwest A&F University, NIAB-EMR and CABI.

Next Generation Innovation

Adrian Percy

Chair: Adrian Percy


Adrian has more than 25 years of experience in the agricultural industry, and is an advocate of the need for and benefits of modern agriculture. He is also a strong proponent of the development and adoption of new agricultural and food technologies that support global food security while conserving the environment.

Adrian currently serves as the CTO of UPL Ltd, a major crop protection company that is a leader in global food systems. Previously, Adrian served as the head of research and development for the Crop Science division of Bayer, where he oversaw innovation activities in the areas of crop protection chemistry and biologicals, as well as seeds and traits. He also led crop protection development activities for Bayer in North America and regulatory affairs activities across the entire division of Crop Science.

Since leaving Bayer, he has built a consultancy business in the USA, and has also been serving as the Chief Technology Officer of Finistere Ventures LLC, an established investment firm in the agri-food sector.

Rosie Begg REAP 2019

Rosie Begg

Gorgate Products Fruit Farms

Rosie works as Head of Farm Strategy for Norfolk based Gorgate Products Fruit Farms, specialising in blackcurrants, arable and Victoria plums.

After several years working in London, it was on a long distance bike ride from Norfolk to Crete that Rosie decided to return to the family farm, with the vision to make it a resilient, diverse and exemplary business fit for the future.

Although her lack of prior experience in farming has proved a steep learning curve it has provided a unique perspective on farming practices and in March the farm began their own field trials to reduce their reliance on pesticides.

Rosie believes everyone can start innovating in their own way and that collaboration, openness and data-led decision-making will be the key to her farm’s success.

Tom Collison REAP 2019

Tom Collison

Collison & Associates

Tom is part of Collison & Associates Ltd, an agri-food consultancy, which uses its knowledge of the commercial and research sectors to help translate new science into successful technologies.

He has a degree in Food Science and Microbiology a degree in Food and Drink Operations Management and a broad knowledge of UK agriculture, having worked in cut flowers, soft fruit, potatoes, vegetables, stock plants, livestock and arable farming.

Tom is passionate about innovation, particularly vertical farming and aeroponics and was a Sainsbury’s Ag Tech Scholar in 2017. He is currently working on two H2020 projects focusing on Short food Supply Chains (SKIN) and the Bioeconomy (ENABLING) as well as projects for the Internet of Food Things Network Plus and the Lincoln Institute of Agri-Food Technology.

He is an active member of Agri-Tech East’s Young Innovators Forum and takes an active interest in post-harvest technology and automation.

Camilla Hayselden-Ashby REAP 2019

Camilla Hayselden-Ashby

Head of Product at fieldmargin

Camilla is the Head of Product for fieldmargin, a simple, easy to use app which acts as a digital farm map and notebook. Making it easy for farmers to keep track of what is happening on their farm and communicate with their team so they can make better informed farming decisions.

Camilla believes strongly that there is a need for change in agriculture to make it economically viable for farmers and environmentally sustainable. Integral to this is creating an improved dialogue between producers, consumers, and policy makers.

She is an advocate for the valuable role that technology can play in the sector and a champion for R&D investment and schemes to facilitate the wider adoption of technology.

Alongside her work at fieldmargin Camilla works on her family’s mixed farm in Kent. Before agriculture she worked in marketing as a strategist with a focus on digital and social media clients from technology, automotive, travel and FMCG sectors.

Camilla has a Graduate Diploma in Agriculture from the Royal Agricultural University and a degree in Philosophy and Economics from the London School of Economics.

Emma Kelcher REAP 2019

Emma Kelcher

Technical Manager at Elveden Farms

Emma Kelcher is the Technical Manager at Elveden Farms and is passionate about using research to improve the quality of produce from field to packhouse and beyond.

Elveden Farms is one of the most highly respected vegetable businesses in East Anglia. It focuses on using science to challenge best practice in crop production, while maintaining and enhancing the environment.

The potato store at Elveden opened in 2018 and uses environmental control of airflow and temperature, instead of chemicals, to maintain the quality of the produce.

Emma’s role is looking after the whole quality chain from soil health, seed health to plant health through to delivery of quality British produce, across onions, potatoes, carrots and parsnips.

This includes food safety management such as: HACCP field management, internal auditing in red tractor assurance, LEAF, and Marks and Spencer Field to Fork. The quality management extends further than the produce. The estate is also committed to wildlife conservation so all farming operations are carried out with this in mind.

Tom Pemberton REAP 2010

Thomas Pemberton

Pemberton Dairies

Thomas is a farmer on the family dairy farm, Pemberton Dairies, which diversified into raw milk in 2016.

When Thomas’ video – to show consumers how to use the newly installed raw milk vending machine – went viral it marked the start of a digital revolution for the farm. Footage receiving over eleven thousand views on Facebook and five hundred on YouTube, all within 2 days.

Witnessing the effect his videos have in building a bridge between farming and the general public, he set about creating more for social media and started a YouTube channel called “Tom Pemberton Farm Life” that now has 72,000 subscribers.

Thomas has utilised the traction and attention from his digital presence to boost the profile of the farm and its shop.

Alongside the farm shop and dairies, the family still deliver milk to doorsteps, with five milkmen out three or four times per week, plus two commercial rounds out six days per week.

Brian Rigney REAP 2019

Dr Brian Rigney

The Sainsbury Laboratory (TSL)

Brian Rigney is a Postdoctoral Scientist for the 2Blades Group, part of The Sainsbury Laboratory (TSL)

The 2Blades develops new solutions for combating plant diseases. Its discovery science is based on advancing the understanding of molecular interactions between host and its pathogens. This is translated into products for subsistence and commercial farmers via the 2Blades Foundation.

Brian was brought up on a profitable farming enterprise and has always been aware of the need for constant crop improvement. This ignited his interest into developing new types of selection tools for use in plant breeding.

He joined the 2Blades Group in 2017 to study the genetics of disease resistance against Phakopsora pachyrhizi in diverse legume species. Before this he worked on potatoes, mapping nematode resistance genes and validated the efficacy of molecular markers in a commercial breeding programme. This was aimed improving resistance levels towards nematodes.

Closing remarks

Director, Agri-Tech East

Dr Belinda Clarke

Director, Agri-Tech East

Under Belinda’s direction the membership of Agri-Tech East has grown to encompass businesses at every stage of the agrifood value chain and representatives from the leading academic and research organisations. Its international profile is growing and so is its influence with policymakers.

Originally trained as a plant scientist, Belinda is a Nuffield Scholar, an Associate of The Royal Agricultural Societies, a Fellow of the Royal Society of Biology and a Chartered Biologist, a council member of the UKRI-BBSRC Council and a trustee of the Royal Norfolk Agricultural Association.


08.00 Farmer Breakfast Meeting (invitation only)

Sponsored by Savills


09.30 Registration, coffee and networking


10.00 Welcome and Introduction

Poul Hovesen, Director of Farming, Holkham Farming Company


10.10 Keynote Session: It’s Time for One Agriculture

Sponsored by AHDB

Chair: Susannah Bolton, Knowledge Exchange Director, AHDB

Agri-Tech East is advocating taking One Health into the next dimension with the concept of One Agriculture, arguing that human health, animal health, ecosystems and food production are inextricably linked by best practice in farming. When it comes to the grand challenges – farming is the solution. 

Simon Doherty, Senior Vice President, British Veterinary Association

John Crawford, Chair of Strategy and Technology, Adam Smith Business School, University of Glasgow

Heleen Prinsen, Project Leader, South Netherlands Farmers Union (ZLTO)


11.15 Emerging Agri-Tech for One Agriculture

Sponsored by BBSRC

Chair: Vicky Foster, Head of BBRO

One Agriculture brings together technologies, expertise and thinking from different sectors. This session provides an opportunity to hear about the latest research and emerging technologies for commercial application.

Sarah Barnsley, UEA: “Remotely sensing pollinator floral resources

Jenna Ross, CHAP: “Riding the Slime Wave: The Future of Slug Control”

Jessica Hughes, John Innes Centre: “Variation in adult feeding preferences and larval success of the cabbage stem flea beetle in Brassica napus

Henry Webber, Defra: “Understanding the past, for a better future: archaeology and agri-tech

Nikolaos Koukiasas, University of Reading: “Leaf-specific weed control in vegetable crops

Jinya Su, University of Essex: “Agri-robotics: Autonomy in agriculture”


12.30 Lunch


14.00 Start-Up Showcase

Sponsored by Rothamsted Enterprises

Chair: Nicole Sadd, CEO, Rothamsted Enterprises

The REAP Start-Up Showcase has been the launch pad for many of the UK’s most exciting agri-tech companies. This proven, high-profile platform helps early agri-tech businesses connect with investors, advisors, customers and collaborators. The selected companies will be introduced to REAP delegates on the day. 


15.20 Tea break


16.00 Sofa Session: Next Generation Innovation

Sponsored by East Suffolk Council

Chair: Adrian Percy, CTO, UPL

We will explore One Agriculture through the lens of  “next generation” farmers, technologists and scientists currently establishing and developing their careers. We will hear the views of some of the UK’s promising young leaders in agriculture, horticulture, technology development and research. They will discuss innovations that are shaping the future in their sectors, the changes they would like to see and their vision for one Agriculture.

Tom Collison, Consultant, Collison and Associates

Rosie Begg, Norfolk blackcurrant farmer

Emma Kelcher, Technical Manager, Elveden Farms

Thomas Pemberton, Pemberton Dairies

Camilla Hayselden-Ashby, Head of Product, fieldmargin

Brian Rigney, Postdoctoral Scientist for the 2Blades Group, The Sainsbury Laboratory (TSL)


17.15 Closing Comments

Belinda Clarke, Director, Agri-Tech East


17.30 – 19.00 Networking Reception

Sponsored by SmithsonHill


See some of the highlights of the 2019 exhibition:




ADAS is the leading agricultural R&D and consultancy business in the UK, with over 60 specialisms, and applies digital technologies to challenges across the environmental, agricultural and rural sectors. ADAS will be showcasing a number of its current Agri-Tech initiatives: INNO-VEG – using crop sensing data to increase the speed and uptake of innovation; Agronomics – transforming the generation and exchange of knowledge in agriculture; and The Yield Enhancement Network (YEN) – connecting farmers, advisers, scientists and industry in striving to improve crop yields through the use of crop benchmarking.

Find out more at www.adas.uk



Analytik is a leading provider of innovative scientific instruments specialising in Molecular Spectroscopy, Spectral Imaging, Remote Sensing, Particle Characterisation, High Shear Homogenisation, Light Measurement and more. Solutions are designed to enable maximisation of crop yields, inform effective decision-making, reduce environmental impact and lower costs surrounding use of pesticides, fertiliser, herbicides and water.

With in-house expertise and additional technical support available from our manufacturers, Analytik is able to help commercial, academic and research organisations alike with a wide range agricultural challenges. It offers extensive consultation and support services to ensure customers get the most out of their investment and, Analytik is proud to be a member of Agri-tech East.

Find out more at analytik.co.uk

Cambridge Consultants

Cambridge Consultants

Cambridge Consultants is a partner to the ambitious. They are the secret ingredient, applying market insight and technical expertise to transform clients’ businesses, through development of world-changing products and services.

They deliver innovative firsts in global markets including agritech, where they work with clients to improve yields, reduce costs and advance harvesting efficiencies. With advanced capabilities in AI, robotics, sensor development, fluid mechanics and wireless communications, Cambridge Consultants help companies to improve their precision agriculture product lines by moving to row-by-row and individual plant treatment technologies.

With a team of more than 800 staff, including engineers, scientists, mathematicians and designers, in offices in San Francisco, Seattle, Boston, Cambridge (UK), Tokyo and Singapore, Cambridge Consultants offers solutions across a diverse range of industries.

Find out more at www.cambridgeconsultants.com

Delta-T Devices


Delta-T devices has been designing and manufacturing environmental monitoring equipment for over 45 years. They offer a range of soil moisture sensors that have a five-year warranty, are robust, accurate and have a proven record of working for everyday applications and in cutting-edge research environments. Delta-T also offer data collection and control, data visualisation via the cloud, plant imaging analysis, leaf area monitoring and weather data collection via a range of installed and portable weather stations.

On the Delta-T stand will be a small selection of the kind of sensors available, and they will be happy to discuss individual applications and larger-scale projects.

Find out more at delta-t.co.uk.



DroneAG offers a range of drones; its Skippy Scout software platform is the only app that automates leaf-level crop data collection using drones and interprets it using AI in real-time.  The company sees a future where automated machinery will work collaboratively. For example imaging from drones will be used to direct sprayers to target specific areas of the field at exactly the right time, reducing costs and chemical use and minimising soil damage.

Find out more at droneag.farm



EIRA is a collaborative project between seven universities and colleges in the East of England, connecting businesses with academic expertise, consultancy, facilities and funding opportunities. EIRA delivers activities across three themes: digital creative, artificial intelligence and biotechnology, offering opportunities to work with businesses of all sizes through Innovation Vouchers, Research and Development Grants, i-Teams, Hothouse events, Start-up Microfinance and Innovation Internships.

EIRA have funded some fantastic R&D projects recently for the Agri sector so come to our stand and find out more about what we’ve been up to and how we can help your business!

Howseman Agriculture

Howseman Agriculture

British farming award winners Howseman Agriculture offers a contract drip irrigation service that uses 25-30 per cent less water than a traditional hose and reel system, with a fraction of the labour input.

Find out more at www.howsemanagriculture.co.uk

National Physical Laboratory (NPL)

National Physical Laboratory

The National Physical Laboratory (NPL) is the UK’s National Measurement Institute – a world-leading centre of excellence that provides measurement science, engineering and technology supported by the expertise of more than 600 in-house scientific experts.

In agriculture, examples of successful collaborations that have delivered tangible benefits to NPL’s clients include 3D image-based phenotyping in research plots; assessing ripeness and automating harvest processes in fruit; the use of microwave technologies for crop imaging; non-destructive disease assessment in potato and the non-contact determination of sugar content in sugar cane.

These projects represent just a taste of the capabilities that NPL can bring to help solve problems in research, on the farm or throughout the logistics chain, and it is always delighted to have the chance to speak with customers no matter what their challenge.

Prodata REAP

Prodata Weather Systems

Prodata Weather Systems have been supplying cost effective environmental and weather monitoring solutions to the agricultural market for nearly 25 years. At REAP this year we will be showcasing the Davis EnviroMonitor solution. Prodata prides itself on offering tailor made solutions and providing a customised service to surpass customer expectations.

For more information visit www.weatherstations.co.uk

RTK Farming

RTK Farming

RTK Farming was originally founded in 2009 with a small brief of providing precision GPS signals for the farming sector within East Anglia. Some 10 years on we now supply Precision RTK GPS to over 1000 customers across England across four main sectors of Agriculture, Construction, Surveying and Marine.

At REAP we will be showcasing the latest developments to our Precision RTK Network along with some of the equipment that we now use to assist in digitising Agriculture. We will have the LT700H on display which is a handheld GPS tablet accurate to 5cm that will enable the recording of boundaries and topography of areas. In addition to this you can come and find out how we’ve been working with the autonomous sector on projects from Agriculture to Water Course mapping and protection as well as surveying UK Agricultures Reservoirs to enable decisions to be made on water volumes, storage and the maintenance work these need.

Find out more at rtkfarming.co.uk

Rural Business Research

Rural Business Research (Farm Business Survey)

Rural Business Research compiles the Farm Business Survey for Defra, the largest of its kind in the UK. It also provides expertise for specific regional studies, national data collection and analysis, economic and environmental modelling and assessments.

Farmers can use the farmbusinesssurvey.co.uk to compare performance or make projections made with accurate data.

For more information, please visit: www.farmbusinesssurvey.co.uk and www.ruralbusinessresearch.co.uk

Satellite Applications Catapult

Satellite Applications Catapult

The Satellite Applications Catapult exists to boost UK productivity by helping organisations harness the power of satellite-based services. Their Agriculture strategy is committed to the creation and development of truly sustainable global Agri-food supply chains empowered by satellite enabled solutions. With a focus on global sustainable supply chains and high value production, their vision is to unlock industry led commercialisation of satellite enabled products and services through exploiting the Catapult’s non-competitive, neutral trusted status to create strategic partnerships delivering growth and jobs to UK businesses.

Find out more at sa.catapult.org.uk/markets/agriculture



Easy to install and with a user-friendly application, Sencrop’s connected rain gauges, anemometers, and leaf wetness sensors provide farmers with quality measurements from their fields. Farmers can track real-time data, set alerts, and react in case of risks to crops. Connected to disease or farm management models, stations collect statistics every 15 minutes and send them to an app thanks to a low-power, long-range network for connected objects. With a community of 10,000+ connected European farmers, effective and environmentally-friendly precision farming has never been so simple.

Find out more at sencrop.com

University of Essex REAP

University of Essex

The University of Essex has one of the UK’s leading plant productivity research groups, and impressive credentials in the area of plant research. Some potential applications of their research include monitoring techniques to determine crop physiology, performance and plant health; and technologies and know-how to manipulate plant growth and post-harvest performance.

For more information visit www.essex.ac.uk

University of Hertfordshire

University of Hertfordshire

Now in its 3rd year, the Hertfordshire Science Partnership has supported over 50 businesses nationally, with 16 live collaborative research projects enabling business to access state-of-the-art facilities and academic expertise at the University to boost the dynamic agri-technology and life sciences sector in the UK. We will exhibit research projects in areas including crop protection against pathogens, plant physiology and genomics, through interactive and visual forms such as video streaming, posters, and live demonstrations of plants with disease traits. We will also display outcomes from our degrees in agriculture subjects, BSc Applied Plant and Animal Biology and MSc Environmental Management with Agriculture.

Find out more at herts.ac.uk

Veolia UK

Veolia Water Technologies

Veolia Water Technologies UK (VWT UK) is the UK’s leading, long established provider of water treatment solutions specialising in delivering high quality water purification systems and service support for a wide range of scientific applications. With over 80 years experience in water purification, it offers help and expertise at all stages, from conceptualising and finalising design, through to build, system installation and validation. VWT also plays a proactive role with pure water standards organisations that develop and recommend laboratory water quality requirements, and it delivers reliable and easy-to-install systems to meet all your laboratory water requirements.

Find out more at veoliawatertechnologies.co.uk

Weather Logistics

Weather Logistics

Weather Logistics specialises in climate data services for agriculture. They provide field-level seasonal forecasts and analytics on daily weather exposure to meet supply and demand challenges faced by growers, producers and fresh produce retailers. Applications include preventative spraying, irrigation planning, site selection, variable-rate application and optimising crop scheduling programmes.

Find out more at weatherlogistics.com



xarvio™ – Digital Farming Solutions

xarvio is at the forefront of the digital transformation of agriculture. xarvio delivers independent field-zone-specific agronomic advice enabling farmers to produce crops in the most efficient and sustainable way. The xarvio products SCOUTING & FIELD MANAGER are being used by farmers in more than 100 countries worldwide. Optimize your crop production, and contribute to sustainable agriculture. Plan Smarter. Grow Better.

For more information please visit www.xarvio.com.

AF group


AF is the UK’s largest agricultural purchasing co-operative and works with thousands of farmers across the UK.  Evolving technology and an increasing dependence on IT and data transfer have changed the working life of many farmers. AF works closely with their members to ensure that they have access to the latest IT support systems, as well as first class telecoms and internet services, so that they can run their businesses as efficiently as possible. The expert buyers at AF can advise on renewable installations, helping their members to benefit from the latest technologies.

Bursary sponsor.

View more at theafgroup.co.uk



The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers and the supply chain.

Soil health is one of the key current research areas, through the GREATsoils project (ahdb.org.uk/greatsoils). AHDB are working with researchers and farmers to develop a soil health scorecard for use by the industry. Soil biology is a key part of this scorecard…and still a bit of an unknown in farming at the moment!…come and have a look at the biology in our soils down our microscope on our stand and learn more about this project.

Sponsor of the keynote session.

Find out more about AHDB at ahdb.org.uk



The Biotechnology and Biological Sciences Research Council (BBSRC) is part of UK Research and Innovation (UKRI) and invests in world-class bioscience research and training on behalf of the UK public. Funded by government, BBSRC invested £498 million in world-class bioscience in 2017-18. BBSRC aim to realise the potential of scientific advances to deliver innovations for farming through the support of around 1,600 scientists in universities and institutes across the UK and investing £142.4m in agriculture and food security research programmes in 2017-18.

Sponsor of Emerging Agri-Tech For One Agriculture.

See more at: bbsrc.ukri.org/innovation

East Suffolk Council

East Suffolk Council

East Suffolk Council is the largest district council in the country – delivering essential services to a quarter of a million people across east Suffolk, including housing, refuse collections and planning.

East Suffolk Council is sponsoring this event to highlight its ambitions around digital both for itself and the local economy. One area identified is Agri-tech. They want to create an environment and level of understanding where the Council can become an advocate for the sector and help create the conditions for its future success.

Sponsor of the Sofa Session.

Find out more at eastsuffolk.gov.uk.

Innovate UK

Innovate UK

Innovate UK is part of UK Research and Innovation, a non-departmental public body funded by a grant-in-aid from the UK government. They drive productivity and economic growth by supporting businesses to develop and realise the potential of new ideas, including those from the UK’s world-class research base. With a strong business focus, Innovate UK drive growth by working with companies to de-risk, enable and support innovation by connecting businesses to the partners, customers and investors and funding business and research collaborations.

Field sponsor.

Find out more at innovateuk.ukri.org

Rothamsted Enterprises

Rothamsted Enterprises

Rothamsted Enterprises is at the heart of agricultural research and is located on the world-renowned Rothamsted Research campus. Their unique hub is focused on promoting collaboration and innovation by partnering with commercial agricultural businesses and opening up the research process. Their state-of-the-art conference facilities and flexible, collaborative laboratory and office space are home to a vibrant community of growing agri-tech businesses including Agri-Tech East members Timac Agro, CHAP and Grow Biotech.

Sponsor of the Start-Up Showcase.

See more at rothamstedenterprises.com

A big thanks to our sponsors...

Bursary sponsor


Bursary sponsor

The AF Group, the UK’s largest agricultural purchasing co-operative, is delighted to be supporting REAP with bursaries that allow farmers and growers to attend the conference for the discounted rate of £50 (+VAT) per delegate. Anyone in the UK who is a grower or farmer, or who is in full-time education in agriculture (or an agriculture-related discipline such as plant science, agri-engineering, environmental sciences etc) is eligible to apply. Complete the entry form here.

As farming businesses adopt more and more technology, AF is pleased to work closely with Agri-Tech East to help them build a hub of global innovation in the east of England.

Jon Duffy, AF Group Chief Executive Officer, said: “Technology is a key part of our industry and will play an increasingly important role in farming businesses in the future. It is crucial we share knowledge and ideas to keep up-to-date with the latest developments, and conferences like REAP are an ideal way to do this.”

View more information at theafgroup.co.uk



Sponsor of the Keynote Address

The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers and the supply chain and managed as an independent organisation. Their role is to inspire and provide the tools for farmers, growers and industry to succeed in a rapidly changing world.

The AHDB work with six sectors including cereals and oilseeds, dairy, beef and lamb, pork, potatoes and horticulture to provide industry leading information. They carry out extensive research and development programmes, provide market information and analysis, do export development work, run education programmes and carry out knowledge exchange work with levy payers aimed at improving efficiency, productivity and sustainability.

Dr Susannah Bolton, AHDB’s Knowledge Exchange Director, said: “We are delighted to be sponsoring the Keynote Session at the REAP Conference this year. This builds on our close collaboration, membership and support of Agri-Tech East. The subjects covered all represent areas of huge significance to farmers who are constantly having to make decisions to improve their businesses. Healthy crops, healthy soils and healthy animals are fundamental building blocks of good farming, where innovation can support good decision making, limit waste and reduce risk.”

For more information on AHDB, please visit: www.ahdb.org.uk.



Sponsor of Emerging Agri-Tech for One Agriculture

The Biotechnology and Biological Sciences Research Council (BBSRC) is part of UK Research and Innovation (UKRI) and invests in world-class bioscience research and training on behalf of the UK public. Funded by government, BBSRC invested £498 million in world-class bioscience in 2017-18.

Agriculture and food security is a priority for BBSRC and we aim to realise the potential of scientific advances to deliver innovations for farming. We support around 1,600 scientists in universities and institutes across the UK and invested £142.4m in agriculture and food security research programmes in 201718.

We support the Industrial Strategy Challenge Fund (ISCF), through which the Transforming Food Production Challenge will deliver £90m of new funding for precision agricultural technologies that will transform food production while reducing emissions, pollution, waste, and soil erosion and creating new export opportunities.

For more information on how BBSRC is working to support collaboration please visit: www.bbsrc.ukri.org/innovation

For further information on the Transforming Food Production Challenge, please visit www.ukri.org/innovation/industrial-strategy-challenge-fund/transforming-food-production or contact Business.Unit@bbsrc.ukri.org

East Suffolk Council

East Suffolk Council

Sponsor of the Sofa Session

East Suffolk Council is the largest district council in the country – delivering essential services to a quarter of a million people across east Suffolk, including housing, refuse collections and planning.

Launched in April 2019, East Suffolk Council is a brand new local authority, replacing Suffolk Coastal and Waveney, which both agreed to create a new ‘super district’ to deliver services to communities across east Suffolk.

East Suffolk Council is sponsoring this event to highlight its ambitions around digital both for itself and the local economy. One area identified is Agri-tech. They want to create an environment and level of understanding where the Council can become an advocate for the sector and help create the conditions for its future success.

Find out more at eastsuffolk.gov.uk.

Innovate UK

Innovate UK

Field sponsor

Innovate UK is part of UK Research and Innovation, a non-departmental public body funded by a grant-in-aid from the UK government.

We drive productivity and economic growth by supporting businesses to develop and realise the potential of new ideas, including those from the UK’s world-class research base. We’re an organisation of around 300 staff, drawn mainly from business working across the UK, with a head office in Swindon.

With a strong business focus, we drive growth by working with companies to de-risk, enable and support innovation by connecting businesses to the partners, customers and investors and funding business and research collaborations.

Since 2007 Innovate UK have committed over £1.8 billion to innovation and across all sectors, and this has been matched by a similar amount in partner and business funding. We have helped some 8,000 organisations with projects estimated to add more than £16 billion to the UK economy and create nearly 70,000 jobs.

Calum Murray, Head of Agriculture and Food and Innovate UK said “Our support is available to businesses across all economic sectors, value chains and UK regions, including agriculture and food here in the East of England. We are therefore delighted to be supporting the AgriTech East and the REAP conference.

For further information on Innovate UK visit the Innovate UK website.

Rothamsted Enterprises

Rothamsted Enterprises

Sponsor of the Start-Up Showcase

Rothamsted Enterprises is at the heart of agricultural research and is located on the world-renowned Rothamsted Research campus. We’re a unique hub focused on promoting collaboration and innovation by partnering with commercial agricultural businesses and opening up the research process.

We are proud of our state-of-the-art conference facilities and our flexible, collaborative laboratory and office space. These are home to a vibrant community of growing agri-tech businesses including Agri-Tech East members Timac Agro, CHAP and Grow Biotech.

Nicole Sadd, CEO of Rothamsted Enterprises, said: “Sponsoring the Start-Up Showcase at the REAP conference is very important to us and we’re excited to see all that the event has to offer. As an organisation, Rothamsted Enterprises is committed to supporting innovation, collaboration and excellence in agri-tech research, particularly in the East of England and through our partners such as Agri-Tech East.”

See more at rothamstedenterprises.com

Sponsor of the Farmers' Breakfast


Sponsor of the Farmers’ Breakfast

Farmers have traditionally been price takers not price makers but from now on it will be those businesses that innovate, diversify and evolve – differentiating themselves in the marketplace – that are set to thrive. The successful farm will need to adopt the most efficient and productive technologies and farming systems, harvesting and scrutinising data to inform decision making.

Savills provides a range of specialist management and consultancy services to food and farming businesses, delivering practical support and guidance in a constantly changing industry. We understand that farming today covers wide-ranging activities and that many farms operate as complex enterprises, so our involvement draws on the broadest land and property expertise in the UK.

Find out more at savills.co.uk



Sponsor of the Networking Reception

For the fourth consecutive year, SmithsonHill are pleased to sponsor the drinks reception at REAP where they will be sharing updates with the AgriTech East community about their proposed facility for AgriTech at the heart of the East of England.

Emma Fletcher, Managing Director at SmithsonHill, said: “Cambridge’s AgriTech Cluster is going from strength to strength. We are fortunate to have around us some of the world’s leading agricultural research facilities – our approach will provide that next step in commercialisation – taking the science out of the lab and the field, enabling product and process development to a commercial scale. We fundamentally believe that technology can radically change the Agriculture and AgriFood industries. By providing a world-class facility to complement existing resources we can further build on the synergy between farming, multi-disciplinary science and technology as part of the fourth agricultural revolution.”

Find out more by following us @SmithsonHill on Twitter, Facebook and LinkedIN, or at www.smithsonhill.co.uk

Gallery and feedback

Click an image to view it larger and see the caption.

“Thanks for a great day at the REAP conference. Everything was so well organised it made it so easy to exhibit and really interesting to attend.”

“It was a brilliant event, I met so many interesting people and came away feeling very positive about the future of farming.”

“Great REAP 2019 One Agriculture conference. So much exciting agri-tech happening in the UK!”

“Had a cracking day. Blown away by the amount of innovation going on in the agriculture sector. It’s an exciting time to be part of the industry!”

“A fantastic range of start-ups at the REAP 2019 Start-Up Showcase.”

“You have done a great job to attract good number of farmers to attend the event. The next generation panel session provided great insight.”

“Thank you for organising an inspirational conference. Was great to hear about so many new innovations and farming’s sustainable future under One Agriculture!”

“Team Agri-Tech East come up with another cracker!”

We are looking forward to seeing you at REAP 2020!

Articles about our annual REAP conference

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Wednesday 6th November 2019
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Rowley Mile Conference Centre
Rowley Mile Racecourse
Rowley Mile Drive, Newmarket, Cambridgeshire CB8 0TF United Kingdom
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