Protecting your secret sauce? Build your IP tool-box for Agri-Tech!

Critical proprietary assets underpin your business success. If patenting isn't the right route, what other options exist to maintain your competitive advantage? In this session, we'll explore potential solutions and help you keep the value of your secrets.

We’ll take a top-level look at the tools you can use to protect your confidential ideas and innovations.

Topics will include:

• Trademarks – What can (and can’t) you trademark?
• Copyright – A tool often overlooked in the agriculture industry
• Trade secrets – How can you retain value whilst balancing this with the risk of people leaving the business? If others are able to develop the same idea, does this leave you unprotected?

We’ll also take a look at the advantages and limitations of these tools compared against patents and other forms of protection.

By the end of the session, you’ll have a clearer understanding of the alternatives to patent protection and what's the right option to secure your innovation.

Speakers featured:

Dr Rachel Daniel

Rachel holds a BSc in Biomedical Sciences from the University of Durham and a PhD from the University of Sheffield. Her PhD was a ‘Collaborative Award in Science and Engineering’ (CASE) Studentship sponsored by the BBSRC and AstraZeneca and was based on the tumour microenvironment and drug studies in cancer biology. Having worked at the Universities of Newcastle, Sheffield and King’s College London in both laboratory-based and project management roles, Rachel brings a range of experience in academia from well-respected institutions. Rachel also spent a few years outside of academia in luxury hotel management, working in France, Austria, Ireland and London, bringing the added benefits of varied commercial experience to her work.

Dr Cristina Penine

Cristina is Chartered UK and European Patent Attorney with extensive experience in advising businesses on their IP strategy, as well as drafting, filing, and prosecuting patent applications.  She is a physicist and computer scientist by background holding a BSc from Trent University in Canada and a PhD in Solar Physics from Cambridge University, UK. Prior to joining the IP profession in 2008, Cristina worked as a researcher in Canada, the USA (at the NASA Space Flight Centre) and Japan. Cristina advises clients ranging from early-stage businesses to in-house counsel and multinational corporations. She supports growing businesses with tailored IP advice that adds value and helps achieve their commercial objectives.Throughout her career, Cristina has worked with inventions in a wide range of technologies, including computer-implemented inventions, AI, engineering, consumer products,  and medical devices. She has successfully represented clients in opposition procedures before the European Patent Office, provided pragmatic advice on clearance and infringement matters, and carried out a large number of IP audits.

This event is free to Agri-TechE members. The event fee for non-members is £20 (ex VAT).

Huge thanks to ip21 for supporting this webinar. 

This webinar is part of our IP Microlearning series, with more topics coming up, including:

• Artificial Intelligence in Agriculture: Emerging Legal Challenges and Responsibilities

• Growing Global; Strategies for International Scaling

• Harnessing and rewarding farmer IP in collaborative partnerships

• and more...

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