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Connections Week 2025: Challenge Convention

Connections Week 2025: Challenge Convention

Thinking about the future, at the REAP Conference 2015

 
► Watch Belinda Clarke's One Minute video synopsis of the event:
 

 

With an opening address from George Freeman MP, join industry leaders, policymakers, and key stakeholders for an engaging and insightful event focused on the future of UK agri-tech.

We invite you to map out your (realistic!) ambitions for the future of agri-tech and to identify actionable steps for meaningful change.

Has agri-tech delivered on its promise? A decade of investment, strategies, and breakthroughs - farmers, innovators, and investors still face roadblocks. What needs to change to ensure agri-tech works better for everyone?

In November 2024, through our Back to the Future (BTTF) project, the Agri-TechE community called for a fresh approach to agricultural innovation. We highlighted the need for clear targets, a joined-up policy framework, and a stronger link between research, technology, and on-farm productivity.

Today, we're pleased to see the All-Party Parliamentary Group on Science & Technology in Agriculture (APPG Ag Science) answering this call in their newly released Innovation Agenda for UK Agriculture.

We've invited George Freeman MP, Chair of the APPG and a long-time champion of UK agri-tech, to open our discussion. George will set the stage for a frank conversation on the future of the sector.

We know agri-tech has the potential to transform productivity, sustainability, and food security. But are we getting it right?

The rules of the game have changed. It's time for a reset.

This is where we challenge convention. We'll focus on actionable discussions with the people who can drive change - farmers, tech developers, investors, researchers, and policymakers - to answer the tough questions:

  • Farmers & Growers: Are you seeing the benefits of agri-tech on your farm? If not, what needs to change?
  • Tech Developers & Investors: What’s blocking scale-up? Are regulations and funding structures fit for purpose?
  • Researchers & Policymakers: What should shape the next phase of agri-tech innovation and investment? Where do I need to pitch my grant application to capture the zeitgeist of the future?

Be in the room. Have your say. Influence what happens next.

As an event outcome Agri-TechE will produce a set of recommendations for “what next” for a reset on agri-tech.

You can see the full programme of activities for Connections Week 2025 in our dedicated post.

Cost

This event free for Agri-TechE members and £75 +VAT for non-members.

Members need to login or register for an account to register. 

Learn more about the benefits of Agri-TechE membership.

Agenda

04th March 2025, 09:30 - Event Start
09:30 - 10:00 - Arrival, Registration and Networking
10:05 - 10:20 - Welcome address by George Freeman MP
10:20 - 10:50 - View from the field

As the target users of agri-tech solutions, how are farmers and agronomists feeling about the impact of agri-tech on their businesses?

James Green
James Green, Group Director of Agriculture - G's Fresh Ltd
10:50 - 11:20 - The Innovators’ Perspective

Do innovators feel their solutions are getting into the hands of the target end-users as effectively as they hoped?

Simon Pearson
Simon Pearson, Director - University of Lincoln
Susannah Bolton
Susannah Bolton, - Self Employed
Fernando Auat Cheein
Fernando Auat Cheein, Prof. of Agricultural Engineering and Robotics - Harper Adams University
11:20 - 12:00 - Q&A with speakers
12:00 - 13:00 - Networking Lunch
13:00 - 14:00 - Policy, regulation and funding perspective
Martin Collison
Martin Collison, Director - Collison and Associates
Sean Butler
Sean Butler, CEO - Cambridge Agritech Ltd
Jessica Burt
Jessica Burt, Associate (Food Law) - Mills & Reeve LLP
14:00 - 16:00 - Discussion in groups: map out future of agri-tech and identify actionable steps
  • What will success look like from the different perspective?
  • Who needs to do what - realistically? Is anything missing currently?
  • What can we / you do about it?!
16:00 - 16:30 - Networking
04th March 2025, 16:30 - Event Close