About
Grounded Research is a specialist UK market research agency working across the entire food and farming supply chain. We help organisations make confident, evidence-based decisions by combining industry expertise, behavioural science, and advanced analytics with genuine relationships across agriculture and food. Our proprietary research communities — Five Bar Gate (2000 + farmers), Insight with Bite (6000 + consumers), and Crop to Shop (1000 food and supply chain stakeholders) — engage the people who drive the system to reveal what truly influences behaviour, from technology adoption to sustainability choices and brand loyalty.
We work with leading businesses, charities, and government organisations, including Defra, NFU, Bayer, CNH, RABI, IGD, Worldwide Fruit, Greenyard Frozen, Lidl, Dyson Farming, ADAS, AIC, Natural England, The Environment Agency, UK AgriTech Centre, SugaROx, John Deere, AHDB and many more across the sector. Whether supporting innovation, improving messaging, or shaping policy, we turn insight into impact, helping build a more resilient and sustainable future for UK food and farming.
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