Delytics Limited

About

Delytics helps primary producers deliver consistent, great tasting fresh produce that increases consumer loyalty, boosts repeat purchases and optimises value for the whole supply chain.

Inconsistent eating quality can seriously undermine consumer loyalty, leading to fewer repeat purchases and poor market perception, which will negatively impact your fresh produce business. We can help you deliver produce that meets consumer expectations every time.

Delytics has been improving fresh produce eating quality, consumer demand and value for over 25 years. Over that time, we have enabled many fresh produce organisations to optimise repeat purchase and value by consistently meeting consumer expectations for taste, texture, and juiciness. We achieve this by combining our in-depth understanding of consumer behaviour, fruit maturity, data analytics, fresh produce supply chains and measurement technologies to develop and implement evidence-based minimum maturity standards with supporting processes that consistently provide consumers with fruit they enjoy eating.

If you want the majority of your fresh produce to be liked by consumers, be purchased more often and command the best possible price - we can help you achieve that.

We have led many projects that have improved consumer acceptability and demand for horticultural industries, including:
• Leading a quality improvement project for Hort Innovation Australia that significantly improved Australian table grape consumer demand and prices.
• Helping the New Zealand Citrus industry increase the consumer acceptance of navel oranges from 67% to 96% in one season and staying between 80% and 99% consumer acceptability for nine seasons in a row, despite some very challenging growing seasons.
• Creating world-leading harvest decision support tools for Zespri’s gold kiwifruit.
• Helping the James Hutton Institute develop a new breeding protocol to ensure the majority of the raspberries and blueberries they breed are liked by UK consumers.
• Helping Citrus Australia set national minimum maturity standards, which a major retailer has credited for strengthening sales and repeat purchases.

Many horticultural businesses come to us struggling with low repeat purchases and consumer loyalty and unsustainable levels of waste due to inconsistent produce quality. We help solve these types of challenges by following a highly customised three-step process, which starts with benchmarking and analysis to help quantify your current situation and give you evidence-based recommendations and insights on how to move forward.

We invite you to book a no-obligation video call with our managing director to explore how we can help you improve the consumer demand and value of your fresh produce. Email: mark.loeffen@delytics.com