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YAGRO

YAGRO helps farmers make better business decisions.

We do this through a suite of industry-leading data and technology solutions. Since launch in 2016, we have built tools including our online Marketplace for farm inputs, price comparison service Price Check, and digitally enabled YAGRO Insurance. We also have established overseas presence.

YAGRO is fully independent and works solely for the farmer, never selling data to third parties.

In 2019 we were awarded a significant research & development grant from the UK Government’s Transforming Food Production Initiative. This has resulted in the release of our ground-breaking YAGRO Analytics product in 2020.

YAGRO Analytics effortlessly gathers critical business data from across your farm, allowing you to:

  • Better understand your farm business by bringing together your own information, seeing how fields compare to each other and over years
  • Gain a reliable comparison against others, through highly detailed and verified analysis against similar farms to see where you stand, and the art of the possible
  • Collaborate with farms you trust, by forming a private group where you can explicitly share and compare key performance metrics from your farms

Product development is guided by YAGRO’s National Steering Group of 15 high profile farms from across the UK, ensuring it delivers value for the farmer. This group has tasked YAGRO with delivering value equivalent to the loss of BPS.

YAGRO Analytics is easy to use and quick to set up. Simply upload data from your farm management software and yield records and we’ll do the rest.

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YAGRO will be at the 2021 CropTec Show

YAGRO will be at the 2021 CropTec Show talking about data ownership, its flagship Analytics system, and forthcoming Tracker tool.

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Rupert Harlow of YAGRO, on the challenges of time…

The theme of the REAP conference is time; Rupert explains why this topic is so relevant to YAGRO. “Farms have got a huge amount of data coming from various sources – their farm management software, accounts packages, sales contracts, labour and machinery details ranging from what is spent on each bit of kit, through to how many man hours it takes to get a field drilled up. What we do is collate as much of this information as possible into one place, from all of these sources – at the moment that includes ‘variable inputs’, so that’s seeds, fertilisers and sprays, and then it includes sales data as well. This gives the farmer an overview of what’s happening on the farm. And understand ‘this is where I ought to spend my time looking’.

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YAGRO joins Frontier Agriculture

The agri-tech ecosystem is maturing. Data analytics provider YAGRO, which featured as an early-stage company in the REAP Start-up Showcase 2015 and has just announced that it has joined the Frontier group of companies. This will supercharge their future as the leading provider of Data Analytics for the whole UK agricultural industry. YAGRO will continue to trade as an independently managed, standalone subsidiary, with today’s leadership committed to deliver their exciting vision for the future.

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YAGRO Analytics unlocks farm data to analyse cost of production down to field level

YAGRO Ltd, the Cambridge-based data and technology company, has announced the release of its ground-breaking new product, YAGRO Analytics, which aggregates on-farm business data into a simple online tool, and gives the farm manager incredible detail and insight on the farm’s current and historical performance. YAGRO Analytics effortlessly ingests and processes data on variable costs yields, to produce cost of production figures across crops, varieties, and down to individual fields. Behind all this sits detailed analysis on prices, rates, and products – even analysing the quantity of active ingredients applied per field.

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YAGRO launches new farm insurance delivering 30% savings

With farm insurance premiums regularly a third more than the current competitive rate – and providing too much or little cover – YAGRO is partnering with Scrutton Bland insurance brokers to help improve farmers’ bottom line. Insurance may not be a ‘big ticket’ item and requesting quotes can be a long and painful process, but, left unchecked, insurance premiums can creep up over the years and many businesses will now be paying 30% over the odds for their insurance.

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Introducing YAGRO Insurance

In partnership with Agri-TechE members Scrutton Bland, Yagro have brought all the process and benefits of consumer insurance comparison sites – to modern farming. The farming industry is talking a lot about the need to cut costs and improve efficiencies, and this is our latest but by no means last offering in improving the bottom line for farms.

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Introducing YAGRO Tech Check: Making sense of your farm software

Yagro has launched a Tech Check service following a research grant award from BEIS. The service is an independent review to make sure you are using the best software for your farm. The service begins with a simple survey to assess your current technology practices.

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Free opportunity for arable farmers to have their farm software scrutinised

Data and technology firm, Yagro is inviting arable farmers to take part in its Tech Check scheme, after being awarded a Government grant to improve productivity through better use of software on England’s farms.

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