UEA–FARMWISE Showcases Agri‑Tech Innovation at the Royal Norfolk Show

The UEA–FARMWISE team participated in the Agri‑TechE Innovation Hub at the Royal Norfolk Show (25–26 June 2025). Team members Kevin Hiscock, Andrew Lovett, Richard Cooper, and Natasha Balashova engaged with visitors to highlight the project’s innovative contributions to sustainable farming and water management.

Throughout both days, UEA researchers showcased the next generation of precision agriculture and AI including a live AmoreAqua dashboard demo, allowing visitors to explore real-time stream flow and water quality data from the Defra-funded Wensum Demonstration Catchment, highlighting applications that empower farmers with interactive, data-driven decision support.

The team displayed research on machine learning methods, exploring climatic stressors impacting potato yields in Finland and the Netherlands—jointly developed by University of Oulu and Wageningen University & Research.

“We’ve had excellent engagement over both days,” said Kevin Hiscock, “Visitors were particularly interested in how the dashboard reveals relationships between climate, water flow and quality—vital for on‑farm decision-making.”

The Royal Norfolk Show provided an ideal setting to engage with the farming community and demonstrate how smart agriculture, powered by AI and remote sensing, can deliver actionable insights and enhance resilience.

About FARMWISE
FARMWISE is a Horizon Europe–funded project combining AI, remote sensing and precision agriculture tools to reduce pollution, optimise natural resource use and boost climate resilience across Europe.

To find out more about the UEA–FARMWISE project, email Kevin Hiscock at K.Hiscock@uea.ac.uk

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