Discovering Innovation and Sustainability at Place UK’s Berry Farm

On 5th June 2025 ECIF participants went on a visit to Place UK for a behind-the-scenes look at cutting-edge approaches to fruit production, including robotics, precision irrigation, sustainable energy use, and integrated pest management.

It was a chance for ECIF participants to see real-world applications of agri-tech and understand the challenges and opportunities driving innovation from those farming and growing food, to meet other ECIF enthusiasts, and to taste some rather excellent berries…

Frank Huffer gave his reflections from the trip.

I was eager to visit Place UK to learn more about alternative farming methods beyond the usual crops I’m accustomed to. Seeing a large-scale business setup and understanding how fruits make their way to our shelves was a key motivation. I was excited to hear the advances seen within the fruit growing industry.

The tour revealed the complexities of managing a large-scale berry farm. From strategic future planning to organising over 600 workers, it was evident that running such an operation requires meticulous coordination. We learnt about their innovative practices, such as using bees for pollination, water collection systems for irrigation, a new UV robot to treat powdery mildew, and raising the plants to a convenient height for picking.

An exciting part of the visit was tasting and rating six different strawberry varieties, allowing us to engage directly with their product development.

I was inspired through the presentation and discussion by the passion and knowledge of the guides Stefan Arsene (Farm Operations Manager) and Dan Yordanov (Head of Fresh Operations). Their excitement for the work and their dedication to advancing agricultural innovation left a lasting impression on me. They presented their blackberries production and discussed the potentially for the emerging market in the UK. It was excellent to hear about the in house trials for new varieties and constant ideas and testing process for innovation.

Seeing Place UK’s innovative approach to farming has deepened my appreciation for the role of continuous testing, adaptation, and sustainability in agriculture. It reinforced my belief that embracing innovation and being adaptable are crucial for the future of farming. Also apparent was the need to be surrounded by enthused individuals passionate about seeking new ideas and implementing change. Something that attending the Agri-TechE events has allowed me to develop within my own circle.

Thank you to everyone involved in creating and operating the event, and to those who asked such interesting questions for great discussions. We all came away with more than just a punnet of berries.

The Early-Career Innovators’ Forum (ECIF) is a platform uniting early career individuals passionate about agricultural innovation.

Join the ECIF Programme to enhance your knowledge and network in agriculture, and to attend free activities, including research, farm and industry visits, an annual conference, and professional skills webinars. Explore more about ECIF and how to join here.