This content is hosted by Agri-TechE as part of its service to its members. The views and opinions expressed are those of the individual/organisation that supplied the content and not those of Agri-TechE or its employees.

This content is hosted by Agri-TechE as part of its service to its members. The views and opinions expressed are those of the individual/organisation that supplied the content and not those of Agri-TechE or its employees.

YAGRO will be at the 2021 CropTec Show

24th November: YAGRO will be at the 2021 CropTec Show talking about data ownership, its flagship Analytics system, and forthcoming Tracker tool

YAGRO, the farm data analytics company, believes that farmers have the right to better data rights and will be at CropTec to champion the gold standard. The company is updating legal terms with farmers to raise the bar in transparency and farmers’ control over data.

Simply put, YAGRO commits to not sharing farmers’ data with third parties (including YAGRO’s group or parent companies), unless the farmer gives explicit permission to do so: for example with other farms in a virtual discussion group; or with their advisor for added professional insight.

Equally, YAGRO’s own aggregated data will only be used to deliver and develop its own services, and not sold externally.

While this has been policy for YAGRO since inception, it is the first major UK agricultural data company to embed such terms so firmly in its legal framework.

Gareth Davies, CEO of YAGRO said, “We are crystal clear: users should explicitly permission any sharing. This step reinforces that there is nowhere more safe and secure for your data than YAGRO.”

Visitors to the YAGRO stand will also have the opportunity to gain Early Bird access to the company’s new data tool, Tracker. This new and innovative tool allows users to effortlessly track field costs, grain sales, and market prices: real-time throughout the season, in one single place. So they can stay on top of market changes and act fast to safeguard their business.

Dan Jolly, YAGRO Business Development Director remarked, “We are delighted to return to CropTec, and look forward to seeing friends – old and new – face to face again. I expect plenty of discussions on how we’re moving the industry forward in data rights – and where we should be pushing the industry next.”

As ever, YAGRO has developed the new feature closely with farmers, who already see the benefits to their farming business. Tom Dart from Cranbourne Estate says, “We are in the early stages of setting up and using Tracker and can already see that it is going to become an important part of our farm’s business decision making in the future. Importing our farm data couldn’t be more straightforward, and the YAGRO team have been proactive in ensuring we get the most out of our data and how best to interpret that data in a practical sense.”

“It is providing me with real-time crop-specific cost analysis” says Roy Fisher, who farms 600ha in Fife. “I can track up-to-date spend on each crop or individual field, and make input decisions based on the data provided. The live cost analysis will be used to make decisions on nitrogen and chemical applications based on field data from previous years via YAGRO.”