Breedr has launch the world’s first smart, data-driven beef contract which sets a secure price 24 months ahead. It offers a new risk-free way to buy and sell livestock, based on lifetime animal data and weights. The Breedr live trading platform means producers can buy and sell through the free app with a price guarantee.
“Working closely with farmers can provide mutual benefit, but relationship management is an under-appreciated skill. This Farmer Tech session will provide some interesting insights into how this can be achieved” says Belinda. “There is still a distance to go, but by sharing experiences we will learn how to do it better.”
John Royle Chief Livestock adviser, NFU, comments: “The recent crisis has shown the urgency of upgrading meat value-chains so they are fit for the 21st century … The online network developed by Breedr supports the NFU’s target to reach net zero by 2040. It is creating a virtual supply chain that builds confidence and trust between producers and processors…”
As latest figures show a drop in meat sales, both in terms of volume and value, Breedr is making its powerful precision livestock app free of charge to drive productivity improvements across the whole value chain.
Start-ups 30MHz, Breedr and LettUs Grow are part of a new breed of technology companies aiming to improve productivity and sustainability in agriculture, but they will be quick to stress at CWIC 2019 that domain knowledge has been essential for success.
Founder Ian Wheal will be discussing the benefits of data-led trading in the ‘Integrating Supply Chains’ seminar at NBA Beef Expo on 23 May 2019.
The value of dairy beef could be increased by an estimated 50 per cent per calf, if sires were selected for their meat yield as well as milk yield, according to farmers trialling Breedr.
Additional £400 revenue per animal obtainable with new livestock productivity app to be demonstrated for first time at Oxford Farming Conference 2019
Changing customer tastes mean that almost half of prime beef now fails to meet ideal market specifications*. Breedr has developed an easy-to-use app that will help farmers finish cattle to retailers’ specifications with greater precision, underpinned by the data to evidence this.