Hierarchy of (Agri-Tech) Needs
90 per cent of respondents to a Lombard poll were “somewhat” or “very” confident that agri-tech could help their business in the very near future. However, an NFU Mutual survey revealed only 14% were planning to invest in agri-tech. This finding has led us to consider a ‘hierarchy of needs’ – conditions that need to be met to enable investment in innovation.
07/02/2022
