Harpenden-based Rothamsted Enterprises, formally known as the Rothamsted Centre for Research and Enterprise (RoCRE), is this month proudly unveiling its new brand.
Part of the historic, world-renowned Rothamsted Research campus in Harpenden, Hertfordshire, Rothamsted Enterprises is the commercial arm of Rothamsted, delivering a range of services to businesses, tenant companies and the local community. The rebrand marks a significant milestone in its growth and development.
Rothamsted Enterprises’ CEO Nicole Sadd comments on the importance of new brand and what it means for the business:
“These are very exciting times for us here at Rothamsted Enterprises. We launch our new brand at the same time as we add a further 60% of office space – the historic, red-brick Russell Building – to house even more innovative businesses here in Harpenden. In addition, we are members of Hertfordshire IQ, a strategic economic initiative that will bring long term investment to Hertfordshire, boosting collaboration and impact. This adds to a growing regional strength in agriculture, environment and food related industries. Rothamsted Enterprises plays a vital role in bringing innovation, research and science together to encourage the development of the agritech sector. Our new brand now effectively positions us to deliver our strategic goals and grow the organisation further.”
The new brand, created by branding expert Aarti Parmar of AP Brand Communications, showcases new identities for Rothamsted Enterprises as well as its four sub-brands, Rothamsted Manor, Rothamsted Restaurant, Rothamsted Conference Centre and Rothamsted Agri-Tech Business Centre.
Rebranding the business means it is now much clearer and easier to understand the services we offer to our varied and rapidly expanding customer base.
The new brand also signifies a real turning point in terms of the direction of the company. Rothamsted Enterprises have invested heavily in training for the whole team to embed the core values. The team are focusing on building long term relationships with the science and business communities. The new brand and marketing strategy mean that brand awareness is growing, and more businesses and people are using the range of services available.