REAP 2020 Start-Up Showcase: Xampla


Xampla is creating edible micro plastics from pea powder

A plant-based alternative to micro plastics is being developed by Xampla. The company is currently making edible plastics but sees a bigger opportunity in creating biodegradable products from non-food crops and waste streams.

Simon Hombersley is founder of Cambridge-based Xampla, and says plant-based plastics are a major opportunity for growers: “We are currently using pea protein powder to create nutritional microcapsules and we are interested in talking to farmers and the wider supply chain about sources of pea and other protein.”

Simon Hombersley of Xampla talking to Start-Up Showcase Chair Nicole Sadd, CEO of Rothamsted Enterprises

The Start-Up Showcase at REAP 2020 is kindly sponsored by Rothamsted Enterprises.

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REAP 2020 Start-Up Showcase: PheroSyn

PheroSyn reduces preventative spraying with pheromones midge trap

“Smart monitoring approaches with pheromones are designed to remove the need for prophylactic pesticide application, therefore reducing spraying overall,” explains Dan Bahia, who co-founded PheroSyn in 2019 alongside a highly experienced team of Rothamsted chemists.

PheroSyn, based at Rothamsted, has developed a cost-effective Smart Monitoring system for orange wheat blossom midge using the insect’s own communication channel, pheromones, used by the midge to communicate and find a mate over long distances.

The Start-Up Showcase at REAP 2020 is kindly sponsored by Rothamsted Enterprises.

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REAP 2020 Start-Up Showcase: BeeSecure

Improving bee health, BeeSecure translates vibrations to provide early alerts

By tapping into vibrations in the hive, agri-tech start-up BeeSecure is able to listen into conversations ensuring that the bees are happy, healthy and performing well. Roberto Pasi, co founder of BeeSecure, says the company can understand ten main topics, quickly identifying issues.

BeeSecure is based in Italy and supports thousands of beehives across mainland Europe. It is part of the EIT Food Accelerator Programme and has just started working with beekeeper associations and farmers in the UK. Its new product BeeSecure is changing the way bee services are rented on-farm.

Roberto Pasi talking to Start-Up Showcase Chair Nicole Sadd, CEO of Rothamsted Enterprises

The Start-Up Showcase at REAP 2020 is kindly sponsored by Rothamsted Enterprises.

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REAP 2020 Start-Up Showcase: The Land App

The Land App screenshot

The Land App enables collaborative working to establish best use of land assets

The Land App is an easy to use digital mapping platform that enables land managers to benefit from new agri-environmental schemes, connect with Natural Capital investors and design integrated estate plans that support best practice.

Tim Hopkin founded the company in 2015 out of personal frustration when he struggled to save the family farm in Sussex. “I was trying to work out how best to use the land assets to stop us having to sell the farm and found the available information so fragmented. The solution is The Land App. It supports land managers with design integrated estate plans that support diversification, has 1.2 million hectares of farmland represented within the platform and contracts with major regional and local land agents.”

The Land App screenshot

The Start-Up Showcase at REAP 2020 is kindly sponsored by Rothamsted Enterprises.

REAP conference 2020

REAP 2020 Start-Up Showcase: Willand Group

Willand Group inflatable cover

Willand Group’s climate-controlled solution for meat production to reduce greenhouse gas emissions

“Happy animals are the most productive and we saw the opportunity for a climate-controlled environment that would offer the animals space and protection from pests and harsh conditions; standardising conditions and reducing greenhouse gas emissions,” explains Daniel Larn, MD of Willand Group, Plymouth.

The Willand Intelligent Livestock System (WIL System) – resembling the inflatable structures used for many years to provide undercover sports facilities – can be installed and fitted-out within weeks and offers the potential for methane and carbon capture to enable the industry to meet its Net Zero targets profitably.

Willand Group inflatable cover
Willand Group

The Start-Up Showcase at REAP 2020 is kindly sponsored by Rothamsted Enterprises.

REAP conference 2020

REAP 2020 Start-up Showcase: Antobot

Antobot - B01

Antobot’s technology enables greater functionality in compact agri-robots

Smaller, faster, cheaper and more durable intelligent mobile robots will be possible with Antobot Ltd technology, which offers twice the ‘brain’ power of commercially available mobile robots in a third of the size. The company has recently been awarded Innovate UK and Eastern Agri-Tech Growth Initiative grants to help develop its mobile agriculture robot prototypes.

Howard Wu is founder of Antobot, based in Cambridge and China. He explains: “Our first commercial product will be a highly compact 4-wheel-drive scouting robot capable of counting fruits, determining fruit ripeness and size whilst also mapping fruiting locations in three dimensions to allow picking at a later stage.”

Antobot - B01

The Start-Up Showcase at REAP 2020 is kindly sponsored by Rothamsted Enterprises.

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REAP 2020 Start-Up Showcase: Mantle Labs

Mantle Labs screenshot

Mantle Labs offers unclouded vision of global agri coverage and risk

“We saw the opportunity to offer a world view of global agriculture with our Geobotanics crop monitoring platform, which mixes data from multiple satellites to provide a daily update with zero interference from clouds,” says Jon Pierre of Mantle Labs. The company’s revolutionary AI algorithm called Helios ‘sees through clouds’, increasing the accuracy of satellite imagery for risk assessment and crop monitoring

Mantle Labs now has a presence in the UK (Southampton), India and Austria and operates internationally. It recently won the special commendation award at the Financial Times / International Finance Corporation Transformational Business 2020 Awards in the Food, Land and Water Category.

Mantle Labs screenshot

The Start-Up Showcase at REAP 2020 is kindly sponsored by Rothamsted Enterprises.

REAP conference 2020

How to increase farmer adoption of new innovations

increase farmer adoption of new innovations Outfield

“How can we increase farmer adoption of new innovations?” A question that continues to challenge policy-makers, technology developers and the research community, and probably the one the Agri-TechE team is asked most often. So why are there no easy answers to this seemingly simple question?

Belinda Clarke - introduction to REAP 2020 farmer adoption of new innovation
The year REAP 2020 is looking at managing across the levels from micro-scale to landscape and the technology that is needed to do this.

Dr Belinda Clarke Director of Agri-TechE says that there is significant appetite among farmers for new and improved tools, products and services to help reduce costs, enhance outputs and increase sustainability, and there is certainly no shortage of companies developing novel solutions.

However, as she comments: “As we have learned over the years, it’s more complicated than just a simple introduction between developer and farmer and expecting magic to happen.

“The inability to accurately predict a return on investment in new technologies, issues of trust in new technologies, and the lack of clarity about which will become the “gold standard” solutions are all barriers to adoption.

“Add in the lack of inter-operability of some new tech with existing systems, and the barriers to adoption start to stack-up.”

Creating an innovation ecosystem

To help overcome this situation Agri-TechE ( or Agri-Tech East as it was known) started to bring bring farmers together with researchers and technologists to gain mutual understanding of these types of issue.

Back in 2014, the big issue was a lack of understanding about what farmers wanted and needed in terms of new solutions and the research and innovation communities were eager for audiences with farmers to learn about their challenges, to help inform future development in line with the needs of the industry.  So the first REAP conference contained a “Producers’ Panel” designed to provide a platform for farmers to describe their challenges.

This started to create a forum for innovation that placed the end users of the technology at the centre of its development.  It has been interesting to see over recent years how collaborations between farmers and technologist have evolved.  In addition, how the technologies have changed from point solutions to a particular issue to platforms that support decision-making.

It has become clearer that a more systems approach is required that looks at the interconnections and the ‘big picture’ as well as the minutiae.

At REAP 2020 a number of entrepreneurs that have appeared in previous Start-Up Showcase sessions at the conference have returned with their farmer collaborators to give two perspectives on how the farmer-tech relationship started, grew and any tips for ensuring a successful outcome to adoption of the new tool, product or service.

Precision livestock production

George Fell, a Yorkshire beef farmer, has formed a very successful integrated supply chain with a local calf rearer and a finisher, all underpinned by the Breedr app, which tracks the performance of each animal, revolutionising the way that livestock is produced and traded.

farmer tech Breedr
Ian Wheal founder of Breedr

The beef industry has been singled out in recent years for its impact on greenhouse gas production, so agri-tech that enables the industry to increase its productivity while reducing its methane production is to be welcomed. Breedr has worked closely with all players in the value chain to improve the consistency and quality of meat.

George says, “Since the start of the year we’ve sold all our cattle through Breedr – it’s all worked seamlessly, it’s an easy system, we’ve been paid promptly, and it’s working well.”

He will be talking at REAP about his experiences of working with Breedr.

Another beef farmer Ian Sturmer, one of the first to trial the Breedr app, agrees: “With Breedr we are able to have a more powerful complete supply chain analysis, from the dairy farm right the way through to consumption. If we are going to have a vibrant beef sector in the UK and take advantage of the many export opportunities, I think it’s of paramount importance that we try.”

Precision fruit production

Farmer technology Tom Hulme Outfield
Tom Hulme has worked closely with Outfield

Precision measurement is available too in horticulture. Outfield is an orchard management platform that provides growers with yield estimates for fruit counting based on drone imagery. Growers are set up with their own low cost, off-the-shelf drone systems, and Outfield supports them to autonomously capture pictures of the orchard.

Jim McDougall, Commercial Director of Outfield Technologies, explains that there can be a three-fold difference between fruit production on neighbouring trees in an orchard. “

At the moment, in an orchard of 5000 trees, growers count the fruit on around ten – with outfield we add the remaining 4,990 trees to the count; creating an accurate yield map.”

One satisfied user of the Outfield system is Tom Hulme, Director of A.C. Hulme & Sons, a family run farming business of over half a million apple and fruit trees and has won the East Kent Fruit Society best orchard award 2 out of the last 3 years, he will be talking about the use of Outfield and its applications for fruit sizing, disease detection and orchard maintenance.

Precision crop protection

Arable, based in California, has developed a portable weatherstation, Arable Mark 2, which provides localised weather and plant health status in real time via a mobile phone. The company is presenting with one of its US clients and vineyard owner Will Drayton.

In the UK Arable has partnered with xarvio in the UK to combine its hyper-local crop and weather data with xarvio’s powerful crop production optimisation, to support more precise in-field decisions.  Xarvio is taking part in the TechHub at this year’s REAP and previewed its xarvio Field Manager at REAP 2019.

increasing farmer adoption of new innovation
David Hurn, a fenland farmer has worked with Arable and xarvio

One of the UK users is David Hurn, a fenland farmer based near Kings Lynn, he says that precision farming is the future: “As a smaller farmer – having average yields isn’t going to cut it. We need to be at the top of our game, all the time, or we won’t be here.

“I have been very impressed with the Arable weather station and the Arable team. It is a simple system, very easy to set-up and move between fields. It is compatible with the PC and my phone, you don’t need anything complicated to log in or subscribe to and I can share the information from the webpage with my Agronomist.

“Being linked to the xarvio software is very useful, the localised weather data from the Arable Mark ensures the best accuracy from the growth stage and disease modelling in Field Manager. We can then see the spraying windows around that.

“I have found the modelling pretty accurate – it only needs tweaking occasionally, as it uses machine learning. With all the users providing input it will get better and better. “This is the sort of feedback we are giving to xarvio and to Arable Labs and they are responsive. You need to feedback both ways – not just on the problems but also when things are good.

Increase farmer adoption of new innovations

“In a previous blog we have talked about ensuring a win-win situation between farmers and technology developers. And now we will hear first-hand from those who have made it work

“Working closely with farmers can provide mutual benefit,  but relationship management is an under-appreciated skill.  This Farmer Tech session will provide some interesting insights into how this can be achieved ” says Belinda.

“While there are successful examples, we know as an industry we aren’t there yet with seamless adoption of new agri-tech innovations. But by learning from those who have done it, we might just learn how to do it better.”

Arable, Outfield and Breedr will all be available at REAP 2020 for 1-2-1 chats and are looking forward to discussing collaborations with farmers or industry members at REAP 10th November 2020.