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Agri-TechE Missions – Automating Agriculture: Opportunity for UK Agri-Tech to help US Fruit & Vegetable Growers

Wednesday 27th January 2021 @ 3:00 pm - 5:15 pm

For US fruit and vegetable growers a key priority is harvest automation, which is the basis of Agri-TechE’s partnership with Western Growers announced at the 2020 REAP conference.

We’re inviting technology businesses to get involved in this partnership via an exciting collaborative tech development programme, and to join us on Wednesday, 27th January.

Register to attend to learn more about the labour, environmental, food safety and other challenges facing fruit and vegetable US growers, and how you can get involved in the initiative to tackle these.

Find out more about this exciting partnership.


14.50     Join the webinar

15.00     Introduction from Alex Dinsdale, Regional Growth Manager, Agri-TechE

15.05     Hear from growers in the Western USA as they describe their challenges regarding labour & harvest automation:

              •  Jeff Morrison talks about Grimmway Farms’ carrot and mixed veg business, and Josh Ruiz from Church Brothers Farms describes their previous approaches to adopting new technology.
              • Neil Callis covers Turlock Fruit Company’s challenges around melon and asparagus harvesting, and Luis de la Garza from Royal Berries highlights the impact of harvest costs on their strawberry production.
              • Drew Ketelsen at HMC Farms explains the changes the business is making to future-proof its orchard production, and we also hear from Ines Hanrahan, Executive Director of the Washington Tree Fruit Research Commission.

15.55     Break

16.05     Introduction from Dennis Donohue, Director of Western Growers Center for Innovation & Technology (WGCIT)

16.15     Q&A with Dennis Donohue & WGA Growers

16.45     Virtual Networking

17.15     Event close

Agri-TechE Missions - Automating Agriculture: Opportunity for UK Agri-Tech to help US Fruit & Vegetable Growers

 Registration is closed for this event


This event is Free for members of Agri-TechE, and £30 for non-members. Please note the fee is non-refundable for cancellation within 5 working days of the event. Use the link on the top right of the event listing to book; members will need to login or register for an account in order to access the member discount.

To find out more about becoming a member of Agri-TechE, please click here.

There has been considerable growth in Agri-TechE’s international activities and memberships, and we have a number of exciting initiatives for  2021.

Agri-TechE is in a great position to support missions and similar initiatives with other overseas markets, to further foster international partnerships, innovation and growth for our members. In addition, we continue to work with a number of other overseas businesses to support them in developing agri-tech networks and clusters. Please get in touch with us if you’d like to discuss your ideas for international collaboration and agri-tech development do contact Alex Dinsdale.


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If you would like to hear about what Agri-TechE is up to, or about other events we run for both members/non-members of Agri-TechE please sign up for our newsletter. We send about 2 emails a month, and you can unsubscribe at any time.


January 27th, 2021 3:00 PM through  5:15 PM
Virtual Event
United Kingdom
Event Fee(s)
Event fees £30 (non-member) £30.00


Wednesday 27th January 2021
3:00 pm - 5:15 pm
Event Category:
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Hosted virtually
United Kingdom