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Agri-Tech and ELMs – the Innovation Enablers

Tuesday 22nd March @ 10:00 am - 4:00 pm

ELMs event

Struggling to know how much carbon you’ve captured? Want to get a handle on the health of your soils? Trying to check for improvements in the quality of your water? Want to measure how much you have boosted your biodiversity?

We explore how technology can help agriculture deliver environmental benefits alongside sustainable food production and the achievement of industry net zero targets.

The UK’s new “Environment and Land Management” (ELM) scheme will see a see a shift towards incentivising farmers to deliver “public goods” in exchange for public money. The National Farmers’ Union also has an ambitious plan to reach net zero by 2040.

It is still unclear how to measure, monitor and manage many of the elements of these “public goods” – a major risk for farmers as they transition into the new system.

This event aims to provide an opportunity to hear from farmers and advisors that have participated in early trials and also from the technologists and researchers that are developing techniques and tools to assist them.

Join us in person at Rothamsted Research as we explore and showcase agri-tech enablers for ELMs that can give farm businesses the edge in coping with the forthcoming changes.

What you can expect

Throughout the day we will explore how technologies and innovations can support environmental sustainability through this transition period, by:

  • 10 minute case studies from the ecosystem – drawn from five key themes of soils, water, woodland, biodiversity and ecosystem services
  • Innovation Insights –  technology enablers for ELMs
  • The ecosystem speaks – a buzz session with input from the floor
  • The role of the supply chain – the retailers view
  • Insights from the consumer

Who is this for?

Everyone is invited but in particular it will be relevant for:

Farmers, growers and land owners

  • looking to test new sets of tools and solutions for managing the environment
  • interested in collaborating with agri-tech companies
  • preparing for the next round of Defra funding

Tech developers and the wider innovation community

  • interested in getting a better understanding of the mechanisms around ELMs
  • looking to get a sense of how their technologies could be applied in the context of environment management


10.00  Refreshments on arrival

10:30  Introduction and welcome: Andrew Blenkiron, Farm Director, Euston Estates

10:45  Setting the scene: Jake Freestone, Farm Manager, Overbury Enterprise

11:00  10 minute case studies from the ecosystem

Hear from key players in the field about how they are innovating in their use of tools and approaches for delivering environmental benefits.

Soils: Can we really develop a “Soil Health-O-Meter? –  Dr Jacqueline Hannam, Senior Research Fellow in Pedology, University of Cranfield

Water: How the Wensum Farmers group is improving water quality whilst challenging governmental pollution models & assumptions Lizzie Emmett, Adviser, Upper Wensum Cluster Farm Group

Woodland: Woodland – green gold for farmers? Greg Beeton, Divisional Partner, Brown & Co

Biodiversity – Jenny Phelps, Senior Farm Environment Advisor, FWAG South West

Ecosystem services: Practical integration of ecosystem services for farming businesses Dr Alasdair Sykes, Managing Director for Sustainability, Trinity Agtech

11.50  Innovation Insights – Technologies for ELMS

Take a whistle-stop tour through the latest technologies and innovations in data management, soil sensing and monitoring , irrigation, carbon management and much more.

Speakers in this session include :

Hummingbird Technologies

Soil Moisture Sense

Timac Agro

Howseman Agriculture




Natural Apptitude

University of Reading (envision-h2020.eu)

Delta-T Devices

12.45  Lunch

13.30  Gaps and Opportunities – The Ecosystem Speaks!

This is your chance to join the conversation in smaller groups and help identify where you see the gaps and opportunities for agri-tech across the various ELMS themes, and how that applies to your business. The session will be facilitated by case study speakers.

14:30  Transitioning on a landscape level: Carbon trading – a farmer’s perspective Thomas Gent, UK Country manager & Head of Certificates, Agreena

14:40  Beyond the farm gate

The role of the supply chain – Chris Brown, Head of Sustainability, ASDA

The role of the consumer – Susie Stannard, Senior Consumer Insight Analyst, AHDB

15.10  Closing comments and further networking – Andrew Blenkiron, Farm Director, Euston Estates

16:00  Event close


Andrew Blenkiron, Euston Estate

Andrew Blenkiron

Farm Director
Euston Estates

Jake Freestone

Jake Freestone

Farm Manager
Overbury Enterprise

Jack Hannam

Dr Jacqueline Hannam

Senior Research Fellow in Pedology
University of Cranfield

Lizzie Emmett, Upper Wensum Cluster Farm Group

Lizzie Emmett

Upper Wensum Cluster Farm Group

Thomas Gent, Agreena

Thomas Gent

Regenerative farmer and
UK Country manager & Head of Certificates


Jenny Phelps

Jenny Phelps

Senior Farm Environment Advisor
FWAG South West

Greg Beeton, Brown & Co

Greg Beeton

Divisional Partner
Brown & Co

Chris Brown, ASDA

Chris Brown

Head of Sustainability

Susie Stannard

Susie Stannard

Senior Consumer Insight Analyst

Alasdair Sykes, Trinity Agtech

Alasdair Sykes

MD for Sustainability
Trinity Agtech

Innovation Insights will include contributions from:

Hummingbird Technologies
Soil Moisture Sense
Timac Agro
Howseman Agriculture
Delta-T Devices
Natural Aptitude
University of Reading


We are aware that the provider of our payment application, WorldPay, are currently experiencing issues. If you have an issue completing the payment and registration for this event please call us to ensure we get your signed up in time. Please call us on 07860955355.

This is an in-person event at Rothamsted Research, Harpenden AL5 2JQ.


This event is £50+VAT for members of Agri-TechE, and £80+VAT for non-members.

Book your place now!

To find out more about becoming a member of Agri-TechE, please click here.

6 Basis CPD points will be available for attendees this event.

Agri-Tech Pollinator events are Agri-TechE’s monthly network meetings, including REAP and the Innovation Hub. We want to ignite discussions following a topic deep dive with multiple specialists offering varied perspectives and expertise. Individuals from all sectors and disciplines welcome—whether you’re a grower, a researcher, a technical, professional service provider, an entrepreneur or completely new to the sector, come along and join in!



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Tuesday 22nd March
10:00 am - 4:00 pm
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Rothamsted Research
Rothamsted Research
Harpenden, Hertfordshire AL5 2JQ United Kingdom
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