REAP Conference 2024 registration is open
Book tickets, feature in the technology exhibition or apply for a REAP bursary - available for farmers and those in full-time agriculture-related study

REAP Conference 2024: The Agri-Tech Balancing Act – Optimising One or Managing Many?

REAP Conference 2024: The Agri-Tech Balancing Act – Optimising One or Managing Many?


The REAP conference is unique in the UK’s agri-tech event calendar. Putting farmers at the centre of the discussion, REAP helps delegates navigate the demands of 21st Century agriculture by reframing challenges to encourage new ideas and identify innovative solutions.

Agri-TechE’s flagship event unites our ecosystem around a topical theme. It attracts researchers, innovators, government officials, agribusiness leaders and farmers from across the UK and beyond.

REAP Conference 2024: Theme

Global agriculture has evolved into a dual landscape of both vast scale and intricate detail, thanks to technology.

It is possible to manage vast swathes of land at scale, while also deploying innovations that permit precise, personalised management of individual crops and animals.

The tech is here already. Robotic dairies have made the husbandry of individual dairy cows a reality, and the rise of computer vision, AI and automation enables the differing needs of every plant to potentially be met.

Huge quantities of data about the performance of a piece of fruit, a single flower, or even a chicken can generate new insights to help optimise the way they are looked after. Their nutrition, water, inputs to help them combat pests and diseases….potentially everything that might not be perfect can be improved.

So how far can this go?

At what point do the benefits from bespoke management of individuals outweigh the additional costs of more general oversight of the wider crop, flock or herd? Where’s the tipping point at which potentially sub-optimal management of the population might be a better option than individually curated management plans for all?

At REAP 2024 we’ll be considering where the balance lies between “management of the Many” as compared with “optimisation of the One.”

Join us to find some answers – as well as hearing about the hottest start-ups, the exciting emerging science, and meeting existing and future contacts.




07:00 - 08:00
Farmer Breakfast (invitation only)

A farmer-exclusive opportunity to meet and network with peers as well the keynote speaker, and gain some insights into the farms of the future.

Kindly sponsored by Savills.

07:30 - 08:30
Exhibition set up

The technology exhibition offers delegates insights into some of the latest innovations and enablers for the sector. Browse the stands and talk to exhibitors to learn more about what’s hot in the sector.

Kindly sponsored by Connected Innovation.

08:30 - 09:00
Registration and Coffee
09:00 - 09:10
Conference Opening and Welcome

John Barrett, Director, Sentry Limited and Chair of the Agri-TechE Stakeholder Group

09:10 - 09:50
Keynote Session

Pioneering “computational agriculture” – including robotics – to improve productivity and understand better the natural systems driving our food supply is the domain of, a US based company previously owned by Alphabet. Elliott is driven by a passion to change the paradigm of farming for the 21st Century and beyond. Read more

Elliott Grant, CEO,

Kindly sponsored by PwC UK



09:50 - 10:30
Effective and sustainable supply chains - Collaborating for success

A successful innovation ecosystem relies on large and smaller businesses innovating in partnership. Agri-food has been slower to adopt “open innovation” but real world examples of partnership and advances for the industry demonstrate that “if you want to go fast, go alone… but to go far, go together.”

Phil Taylor, Director of Open Innovation and Outreach, Bayer

Mark James, Product Sales Specialist – Sprayers, UK & Ireland, John Deere

10:30 - 11:00
Networking Break
11:00 - 11:55
Emerging Agri-Tech – Research into Practice

The UK is known globally for its world-leading research and in this session scientists share the inspiration for progress of farmer-focussed projects they have underway to bring fresh thinking and practice to the industry.

CHAIR: Tom Pearson, Farm Director, Pearson Gape Farming Partnership

11:55 - 13:05
Networking Lunch
13:05 - 14:25
Start-Up Showcase

Early stage agri-tech ventures are a crucial innovation engine for the industry and to gain a early insight of the technologies poised to streamline operations, reduce costs, and yield new, actionable insights on your farm. Renowned for featuring the Ones to Watch in the years ahead, this session reveals our picks for the future of farming. The line up for the REAP 2024 Start-up Showcase is kept secret until the day.

CHAIR: Nicole Sadd, CEO, Rothamsted Enterprises

Kindly sponsored by Rothamsted Enterprises

14:25 - 15:00
Farmer Insights Panel

Ensuring innovation is fit for on-farm business is crucial. Technology without a purpose, or innovation without direction wastes time, energy and money. We close the conference with a review of real-world practice thanks to a line-up of leading farmers who will ground-truth the concepts from the conference and share their views for the future.

CHAIR: Mike Gooding, Farming Systems Director, AHDB

James Goodley, Goodley Farms

Nick Shephard, Upton Suffolk Farms

15:45 - 16:00
Closing Comments
16:00 - 17:30
Networking Reception

An informal opportunity to meet and reflect on the day’s proceedings with a tipple and snacks.

Kindly sponsored by Fyto

- 17:30
Event Close

Speakers & Chairs

Elliott Grant

Elliott Grant

CEO at
Phil Taylor

Phil Taylor

Director of Open Innovation & Outreach, Crop Science R&D at Bayer
Mark James_ John Deere

Mark James

Product Sales Specialist at John Deere
Dr Belinda Clarke, Director of Agri-TechE

Belinda Clarke

Director at
John Barrett, Sentry

John Barrett

Director at Sentry Limited and Chair at Agri-TechE Stakeholder Group
Mike Gooding

Mike Gooding

Farming Systems Director at AHDB
Nicole Sadd

Nicole Sadd

CEO at Rothamsted Enterprises
Helen Reeve

Helen Reeve

Owner of Waveney Dexter Beef
Nick Sheppard

Nick Sheppard

Farm Manager at Upton Suffolk Farms
Richard Ling

Richard Ling

Farm Manager at Rookery Farm
Tom_Pearson_ Manor Farm

Tom Pearson

Arable Farmer, Manor Farm, Caxton

Marcelo Precoppe

Reader in Agricultural Engineering at Harper Adams University

Louise McNicol

Researcher at SRUC’s Beef and Sheep Research Centre
Robert Jackson NIAB

Robert Jackson

Senior data scientist at NIAB
Marcello Calisti Lincoln

Marcello Calisti

Associate Professor of Agri-Robotics at University of Lincoln
Ashleigh Lister

Ashleigh Lister

Senior Research Assistant at Earlham Institute


The exhibition is an integral part of the REAP Conference, featuring technology and research demonstrations that show delegates how solutions could (or do!) work in the real world.

“What I think is unique about REAP and something that I have found useful, is engaging with the end users whose livelihood depends on this technology. This direct interaction ensures that Cambridge Consultants remains deeply attuned to our users’ needs, enabling us to develop innovative technology that truly enhances their lives and work.” – Niall Mottram, Cambridge Consultants

► If you’re interested in showcasing your company at the Technology Exhibition or know a company that would like to be part of it, please fill in the form.

Exhibition stand (member / non-member): £300 / £400 (including one REAP ticket).

Meet the 2024 Exhibitors

Click on the logos below to find out more about this year’s exhibitors

Eurofins AgriGenomics
Agriculture Services
Living Optics Limited
PES Technologies
B-hive Innovations Ltd
Nano Electronic Services Ltd
Assimila Ltd
Fieldwork Robotics Ltd
Exhibit at REAP 2024


REAP is celebrating its eleventh year in 2024, and following last year’s successful conference we are bringing back the popular elements of the day. We are offering the opportunity to sponsor headline sessions and activities at REAP 2024 to align your brand with one of the UK’s leading agri-tech conferences and raise your profile alongside thought leaders in the network.

We have a range of sponsorship packages to help associate your brand with one of the UK’s leading conferences to suit all budgets – please contact us for our REAP sponsorship pack. As well day of the conference, we will ensure your organisation gains profile in advance of the event, and you will also appear in the post-conference report, as well as on the conference slide deck and in the delegates pack.

Meet REAP 2024 Sponsors:



UK growers, farmers and those in full-time education in agriculture (or an agriculture-related discipline such as plant science, agri-engineering, environmental sciences etc.) are eligible to apply for a bursary, which reduces the delegate ticket to £65 (excl. VAT) per delegate.

The bursary for REAP 2024 is kindly sponsored by the Royal Norfolk Agricultural Association (RNAA).


Mark Nicholas MBE, Managing Director of the RNAA, says:

“The RNAA is delighted to support the REAP Conference; we see knowledge exchange as a vital means to inform practitioners within the industry and to inspire new entrants. As a sponsor we are particularly keen to ensure that the conference is as accessible as possible to UK growers, farmers and those in full-time education in agriculture.

“The RNAA is a leading organisation in Norfolk for the promotion of and support to food production, farming and the countryside. Over 175 years we have harnessed the farming community and provided a connection with consumers through events such as the Royal Norfolk Show, the UK’s largest two-day agricultural Show, and the Norfolk Farming Conference. As a membership organisation we facilitate a community of growers, farmers, landowners and industry professionals to showcase the Agri-food sector.”

The Bursary application closing date is 18 October 2024.


Tickets & Booking

REAP 2023 attracted from delegates a satisfaction score average of 4.5/5, with nearly 25% of the audience being farmers and growers. REAP delegates consistently cite networking as their primary reason for attending the conference, where they can also meet tech developers, researchers, investors, funders and policy-makers.

Member Tier Early-Bird Price
Milli      £180
Hecto      £150
Mega      £100
Giga      1 free, additional £100
Non-Member     £200

Prices exclude VAT. Member discount applies at the bottom of the booking page according to your Membership Tier. Agri-TechE members need to login or register for an account in order to access the member discount.