REAP Conference 2024 registration is open
Book tickets, feature in the technology exhibition or apply for a REAP bursary - available for farmers and those in full-time agriculture-related study

Data, data, everywhere, but does it make us think?

Data, data, everywhere, but does it make us think?

The session will support you wherever you’re at in your data-journey. It will include how much data you need to collect and what type; the importance of astute data interpretation; and how the results can inform your decision-making.  

By using data to accurately identify challenges and successes, you will be able to apply appropriate solutions – from implementing small-scale efficiency practises to utilising high-tech equipment – to achieve your individual goal. 


Why should you attend?

  • Farmers – are you looking to develop a more strategic approach to data generation and technology acquisition and how to embed it in your business – and how to gain actionable insights from YOUR data.  
  • Technology developers – is your technology in the hands of farmers already – or about to get there? Be inspired by the SMART farm and how to position your innovation to be part of a wider farm business strategy? And what is your data management approach – how can you build this into your business USP? 
  • Researchers – Understand the technology gaps, the role of inter-operability and gain insights into the practical on-farm reality of embedding a new tech – and all its data – in a commercial setting (or your research context) 
  • Policy-makers – what is needed for the future of on-farm data management? How can data be used fairly and equitably to help incentivise best practice?




This Online event is £25 (excl VAT) for non-members. Members will need to login or register for an account in order to register for the event and attend it for free. 
To find out more about becoming a member of Agri-TechE, please click here.
Please note the fee is non-refundable for cancellation within 5 working days of the event. 
Basis CPD points will be available to attendees of this event. 


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15th March 2023, 13:25 - Arrive and network
13:25 - 13:30 - Sign in and join the event online
13:30 - 13:35 - Welcome and introductions
13:35 - 13:50 - “Empowering your farm with a data strategy”

Emma Kelcher, Senior Customer Success Manager, Yagro

13:50 - 14:10 - “Gaining value from better farm information, collaboration and trusted data sharing”

Alastair Grizzell, Head of Sales, Map of Ag 

14:10 - 14:20 - Case study – Data Management at the University of New England “SMART” Farm (featuring Sustainable, Manageable, Accessible Rural Technologies)

David Lamb, Chief Scientist, Food Agility CRC, Australia. Meet David here 

The SMART farm features three networks across which a host of sensor technologies have been connected. These are reporting on everything from the usual soil, water and weather parameters, to “tree tech” (measuring water flow in plants), “bee-tech” (monitoring activities and productivity within bee hives) and a host of livestock and arable technologies. Hear first-hand advice from one of Australia’s leading test-beds for agri-tech about how to embed the data and the tech on farm.  

14:20 - 14:45 - Panel discussion and Q&S with speakers and discussion session
15th March 2023, 14:45 - Event Close