REAP Conference 2024 registration is open
Book tickets, feature in the technology exhibition or apply for a REAP bursary - available for farmers and those in full-time agriculture-related study


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Agrimetrics is the food and farming sector’s Data Marketplace.
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We enable organisations to safely share and monetise their data, whilst making it easier for data-consumers to access the information they need. Our goal is to help create a more productive and sustainable food system by enabling next-generation solutions as quickly and affordably as possible.

We were formerly one of four centres for agricultural innovation founded with an initial investment from Innovate UK. Our founding partners are NIABSRUCRothamsted Research and The University of Reading. We have strategic partnerships with Airbus and Microsoft and are a participant in Microsoft’s prestigious AI for Earth programme.


Find Data: Explore the fastest growing catalogue of agricultural data, from crop analytics, GIS and weather data to ecological indicators, tools and models.

Monetise Data: Create new revenue streams for your organisation by marketing your data, applications and models on a safe and fair platform.

Manage your Data: Create a Private Data Exchange on our best-in-class data platform and focus your resources on hitting milestones, not maintaining infrastructure.

Data Enablement: Our experts help organisations understand and advance their data capabilities, including maturity assessments, data modelling and data integration.
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