Insights and overviews of emerging trends from Agri-TechE Director Belinda Clarke.
90 per cent of respondents to a Lombard poll were “somewhat” or “very” confident that agri-tech could help their business in the very near future. However, an NFU Mutual survey revealed only 14% were planning to invest in agri-tech. This finding has led us to consider a ‘hierarchy of needs’ – conditions that need to be met to enable investment in innovation.
It may work in the lab but what about the working farm? Over the hedge and comparing notes was one of the earliest forms of networking and is still one of the most effective in agriculture …. this year we are revisiting the grassroots approach alongside pushing the boundaries of the latest technology to keep the community connected.
A perfect combination of a cohort of young people embarking on the next step of their career ladder, and pressing, urgent needs facing the agri-food industry means there is a unique opportunity to more creatively match supply of talent with industry needs.
Beyond the headline-grabbing proposals of sugar and salt taxes, there is much that is beneficial to farmers and innovators.
Groundswell is fast gaining traction as the go-to event for farmers focussed on change for the better.