
Breedr’s virtual value-chain for livestock production supports NFU’s targets
John Royle Chief Livestock adviser, NFU, comments: “The recent crisis has shown the urgency of upgrading meat value-chains so they are fit for the 21st century … The online network developed by Breedr supports the NFU’s target to reach net zero by 2040. It is creating a virtual supply chain that builds confidence and trust between producers and processors…”