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LiveTrace

Grower Management – LiveTrace designs and builds cloud databases for potato and vegetable merchants. We have several large fully operating SCM (Supply Chain Management) and CRM (Customer Relationship Management) platforms running commercially. These manage 750,000+ tonnes of potatoes per season. LiveTrace’s technology brings together data to connect farmers with the rest of the supply chain. This connectivity is achieved initially through apps to start the process of traceability and provenance. Merchants or end users operating this platform will significantly increase efficiencies. Third party cloud software can also link in, eg Muddyboots for agronomy, Sage/QuickBooks for accounts and Sencrop for weather.

Growth Stage App – for potato trials. This can benchmark crop growth targets against a control or trend, these have been developed with UK and Dutch seed companies. SAAS model

Seed Sales CRM – allows full purchase and sale orders with stock control and haulage instruction. Managing seed growing and sales effortlessly. SAAS model

Vegetable Storage Foggers App – another CRM to run all aspects of a fogging business with full compliance and transparency, from diary entries to final invoicing and payments. This is being updated from CIPC to new sprout suppressants, ie, mint oil, ethylene and DMN. Dormfresh are assisting with the development of this database. Reporting will be a big advantage of this CRM with costings and best practice being studied from the start.

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  • Data Management
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Sharing knowledge enabled potato industry to respond to change

Co-founder Phillip Kemp firmly believes knowledge-sharing is the future. “Sharing data reduces administration and improves traceability, for example we are working with a haulage firm to allow paperless passports, load ticket weight and GPS tracking. Everything is in one place.”

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