Keith graduated from Newcastle University and since then has followed a career in farm management and crop production technology for nearly 40 years.
For thirty years, Keith was Velcourt’s Technical Director, supporting the Velcourt team of 45 farm managers in crop production technology and managing Velcourt’s in-house research and development activity. He has also worked on various overseas farming activities in Spain, France, Germany, Zambia, Russia, the Ukraine and Australia
Keith has led and participated in many publicly funded collaborative research projects, and has worked with all the major agrochemical manufacturers, providing independent evaluation of new and existing technologies.

Since October 2018, Keith formed his own freelance, independent consultancy company, specialising in all things relating to Agritech and Crop Production. Clients range from Startups to Academia, Distribution, Government and Research Institutes.
Keith is a trustee of the John Innes Foundation, a Director of LEAF (Linking Environment and Farming), has just finished serving a 6 year position as a member of the John Innes Centre Governing Council, a member of the AHDB Recommended List Wheat committee and has served on the AHDB Research and Knowledge Transfer Committee for six years.
Keith was awarded the Farm Advisor of the Year in the Farmers Weekly Awards in 2013.
Follow Keith Norman on twitter: @KeithNorman_Ag